A data profile of the people who buy, follow and care about Aircraft in Brazil — modelled from more than twelve digital signal sources. Aircraft has an estimated audience of 5,255,938 people in Brazil.
Aircraft has an estimated audience of 5,255,938 people in Brazil. 37.1% are female, 62.9% are male, average age 41.4. Top brand affinities: Google Flights, Malaysia Airlines, Esporte Clube Bahia, Public transport, Airline.
Top brand affinities include Google Flights, Malaysia Airlines, Esporte Clube Bahia, with strongest over-indexing on Google Flights (4.08× the country average).
Demographically, the Aircraft audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Aircraft fan in Brazil is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Google Flights.
The key figures that characterise the Aircraft profile in Brazil.
37.1% are female, 62.9% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 41.4 |
| Estimated audience size | 5,255,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Aircraft audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.5% |
| United Kingdom | 5.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Aircraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Airbus | Cars & Mobility | 8.04× | ||
| 02 | Boeing | Cars & Mobility | 7.53× | ||
| 03 | Microsoft Flight Simulator | Games | 7.06× | ||
| 04 | Malaysia Airlines | Travel & Leisure | 5.48× | ||
| 05 | Embraer | Cars & Mobility | 4.93× | ||
| 06 | Louvre | Travel & Leisure | 4.27× | ||
| 07 | Google Flights | Travel & Leisure | 4.08× | ||
| 08 | Rail transport | Travel & Leisure | 2.66× | ||
| 09 | Airline | Travel & Leisure | 2.45× | ||
| 10 | Public transport | Cars & Mobility | 2.44× | ||
| 11 | Sandra Bullock | Movies & TV | 2.35× | ||
| 12 | Spanish language | Politics & Society | 1.96× | ||
| 13 | Esporte Clube Bahia | Sports | 1.85× | ||
| 14 | Max Verstappen | Sports | 1.79× | ||
| 15 | Goiás Esporte Clube | Sports | 1.75× | ||
| 16 | WebMotors | Cars & Mobility | 1.66× | ||
| 17 | Petrobras | Cars & Mobility | 1.60× | ||
| 18 | iCarros | Cars & Mobility | 1.55× | ||
| 19 | Anne Hathaway | Movies & TV | 1.53× | ||
| 20 | Brad Pitt | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.23× | |
| Travelling | THRILL | 1.57× | |
| Community Orientation | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.66× | |
| Creativity | OPEN | 0.66× | |
| Mindfulness | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Aircraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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