A data profile of the people who buy, follow and care about Aircraft in Spain — modelled from more than twelve digital signal sources. Aircraft has an estimated audience of 3,102,283 people in Spain.
Aircraft has an estimated audience of 3,102,283 people in Spain. 35.5% are female, 64.5% are male, average age 44.2. Top brand affinities: Western Union, Flight simulator, Tram, Paragliding, Innovation.
Top brand affinities include Western Union, Flight simulator, Tram, with strongest over-indexing on Western Union (4.43× the country average).
Demographically, the Aircraft audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Aircraft fan in Spain is more male, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Western Union.
The key figures that characterise the Aircraft profile in Spain.
35.5% are female, 64.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 44.2 |
| Estimated audience size | 3,102,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Aircraft audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.5% |
| United Kingdom | 5.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Aircraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flight simulator | Games | 10.62× | ||
| 02 | Paragliding | Sports | 4.56× | ||
| 03 | Western Union | Business & Career | 4.43× | ||
| 04 | Tram | Cars & Mobility | 4.34× | ||
| 05 | Sustainable products | Politics & Society | 2.97× | ||
| 06 | Public transport | Cars & Mobility | 2.47× | ||
| 07 | Political science | Business & Career | 2.37× | ||
| 08 | Alpine skiing | Sports | 2.31× | ||
| 09 | Luxury real estate | Business & Career | 2.23× | ||
| 10 | Innovation | Business & Career | 2.07× | ||
| 11 | Extreme sport | Sports | 1.98× | ||
| 12 | Airline | Travel & Leisure | 1.88× | ||
| 13 | Breaking news | Movies & TV | 1.82× | ||
| 14 | Uniqlo | Shopping | 1.81× | ||
| 15 | BP | Cars & Mobility | 1.71× | ||
| 16 | Orange | Technology & Electronics | 1.59× | ||
| 17 | Air Europa | Travel & Leisure | 1.54× | ||
| 18 | CAC 40 | Business & Career | 1.53× | ||
| 19 | Local food | Food & Beverages | 1.51× | ||
| 20 | Wikipedia | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.11× | |
| Patriotism | CONSERVATISM | 1.84× | |
| Career Orientation | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Social Media Usage | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Aircraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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