A data profile of the people who buy, follow and care about Alpine skiing in Spain — modelled from more than twelve digital signal sources. Alpine skiing has an estimated audience of 2,738,086 people in Spain.
The average Alpine skiing fan in Spain is 38.5 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Backcountry skiing, Winter sport, Ski resort, with strongest over-indexing on Backcountry skiing (13.66× the country average).
Demographically, the Alpine skiing audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Alpine skiing fan in Spain is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Backcountry skiing.
The key figures that characterise the Alpine skiing profile in Spain.
41.7% are female, 58.3% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 38.5 |
| Estimated audience size | 2,738,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 17% |
of the worldwide Alpine skiing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 13.4% |
| Germany | 8.9% |
Where the Alpine skiing audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.27× | |
| 02 | Cantabria | ~40K | 1.07× | |
| 03 | Navarre | ~40K | 1.06× | |
| 04 | Castilla-La Mancha | ~100K | 1.04× | |
| 05 | Extremadura | ~60K | 1.03× | |
| 06 | Principality of Asturias | ~70K | 1.01× | |
| 07 | Aragon | ~70K | 0.99× | |
| 08 | Region of Murcia | ~90K | 0.98× | |
| 09 | Canary Islands | ~100K | 0.97× | |
| 10 | Balearic Islands | ~70K | 0.96× | |
| 11 | Castile and León | ~100K | 0.94× | |
| 12 | Galicia | ~100K | 0.93× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Catalonia | ~400K | 0.87× | |
| 15 | Comunidad Valenciana | ~300K | 0.87× | |
| 16 | Community of Madrid | ~400K | 0.84× | |
| 17 | Andalusia | ~400K | 0.82× |
The strongest cross-interests of the Alpine skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backcountry skiing | Sports | 13.66× | ||
| 02 | Cross-country skiing | Sports | 11.41× | ||
| 03 | Freestyle skiing | Sports | 10.66× | ||
| 04 | Sledding | Sports | 10.13× | ||
| 05 | Ski resort | Travel & Leisure | 9.59× | ||
| 06 | Winter sport | Sports | 8.63× | ||
| 07 | Seascape | Book / Manga / Comic | 7.80× | ||
| 08 | Snowboard | Sports | 7.20× | ||
| 09 | Ski mountaineering | Sports | 6.83× | ||
| 10 | Hiking trails | Sports | 6.79× | ||
| 11 | Winter Olympic Games | Sports | 5.91× | ||
| 12 | Snow | Travel & Leisure | 4.66× | ||
| 13 | Caprabo | Food & Beverages | 4.61× | ||
| 14 | Extreme sport | Sports | 3.59× | ||
| 15 | Outdoor enthusiast | Sports | 3.29× | ||
| 16 | Boating | Travel & Leisure | 3.13× | ||
| 17 | Walking | Sports | 2.63× | ||
| 18 | Renovation | Home & Garden | 2.41× | ||
| 19 | Fitness and wellness | Sports | 1.57× | ||
| 20 | Design | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.67× | |
| Design Affinity | PREMIUM | 1.64× | |
| Sustainability | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Alpine skiing has an estimated audience of 2,738,086 people in Spain, concentrated in Andalusia and Catalonia.
41.7% of Alpine skiing fans are female, 58.3% are male, with an average age of 38.5 years.
Alpine skiing fans show strongest brand affinity for Backcountry skiing (13.66×), Winter sport (8.63×), and Ski resort (9.59×) over the country average.
Alpine skiing fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Alpine skiing itself, the audience over-indexes on Winter sport (8.63×), Ski resort (9.59×), Snowboard (7.2×), and Freestyle skiing (10.66×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Alpine skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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