A data profile of the people who buy, follow and care about Outdoor enthusiast in Spain — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 4,018,929 people in Spain.
Outdoor enthusiast has an estimated audience of 4,018,929 people in Spain. 43.8% are female, 56.2% are male, average age 45.1. Top brand affinities: Travel photography, Outdoors, Fine-art photography, Wildlife photography, Motorcycle accessories.
Top brand affinities include Travel photography, Outdoors, Fine-art photography, with strongest over-indexing on Travel photography (4.38× the country average).
Demographically, the Outdoor enthusiast audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Travelling, Risk Appetite.
The typical Outdoor enthusiast fan in Spain is more male, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Travel photography.
The key figures that characterise the Outdoor enthusiast profile in Spain.
43.8% are female, 56.2% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 45.1 |
| Estimated audience size | 4,018,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Outdoor enthusiast audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outdoors | Travel & Leisure | 5.79× | ||
| 02 | Travel photography | Technology & Electronics | 4.38× | ||
| 03 | Fine-art photography | Technology & Electronics | 3.50× | ||
| 04 | Touring motorcycle | Cars & Mobility | 3.50× | ||
| 05 | Roland Garros | Sports | 3.48× | ||
| 06 | Wildlife photography | Technology & Electronics | 3.37× | ||
| 07 | Alpine skiing | Sports | 3.29× | ||
| 08 | Motorcycle helmet | Cars & Mobility | 3.24× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 3.21× | ||
| 10 | Summer vacation | Travel & Leisure | 2.77× | ||
| 11 | Cultural heritage | Politics & Society | 2.72× | ||
| 12 | Extreme sport | Sports | 2.68× | ||
| 13 | Luxury real estate | Business & Career | 2.58× | ||
| 14 | Local food | Food & Beverages | 2.23× | ||
| 15 | Innovation | Business & Career | 2.03× | ||
| 16 | Renovation | Home & Garden | 1.92× | ||
| 17 | Ryanair | Travel & Leisure | 1.81× | ||
| 18 | Beaches | Travel & Leisure | 1.76× | ||
| 19 | Caixabank | Business & Career | 1.66× | ||
| 20 | IBEX 35 | Business & Career | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.34× | |
| Risk Appetite | THRILL | 1.80× | |
| Sports Activity | POWER | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Spirituality | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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