A data profile of the people who buy, follow and care about Outdoor enthusiast in Brazil — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 3,406,858 people in Brazil.
Outdoor enthusiast has an estimated audience of 3,406,858 people in Brazil. 42.7% are female, 57.3% are male, average age 43.0. Top brand affinities: Rede Record, Nature, Ski resort, Alpine skiing, Localiza.
Top brand affinities include Rede Record, Nature, Ski resort, with strongest over-indexing on Rede Record (5.06× the country average).
Demographically, the Outdoor enthusiast audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Outdoor enthusiast fan in Brazil is more male, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Rede Record.
The key figures that characterise the Outdoor enthusiast profile in Brazil.
42.7% are female, 57.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 43.0 |
| Estimated audience size | 3,406,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 23% |
of the worldwide Outdoor enthusiast audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arc'teryx | Fashion & Accessoires | 14.04× | ||
| 02 | Ski resort | Travel & Leisure | 7.03× | ||
| 03 | Giveaways | Shopping | 6.55× | ||
| 04 | Alpine skiing | Sports | 6.16× | ||
| 05 | Rede Record | Movies & TV | 5.06× | ||
| 06 | Snorkeling | Sports | 4.81× | ||
| 07 | Backpacking (travel) | Travel & Leisure | 3.73× | ||
| 08 | Outdoors | Travel & Leisure | 3.46× | ||
| 09 | Wearable technology | Technology & Electronics | 3.44× | ||
| 10 | Career development | Business & Career | 3.31× | ||
| 11 | Used car | Cars & Mobility | 3.20× | ||
| 12 | Used Cars | Cars & Mobility | 2.76× | ||
| 13 | Scarface (1983 film) | Movies & TV | 2.59× | ||
| 14 | Al Pacino | Movies & TV | 2.56× | ||
| 15 | Camping | Travel & Leisure | 1.77× | ||
| 16 | True Detective | Movies & TV | 1.77× | ||
| 17 | Localiza | Cars & Mobility | 1.75× | ||
| 18 | mulheres | Movies & TV | 1.65× | ||
| 19 | Nature | Home & Garden | 1.59× | ||
| 20 | Google Maps | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.79× | |
| Early Adopter Mentality | POWER | 2.29× | |
| Price Sensitivity | PREMIUM | 2.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.38× | |
| Tradition | CONSERVATISM | 0.49× | |
| Spirituality | BALANCE | 0.50× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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