A data profile of the people who buy, follow and care about Outdoor enthusiast in Italy — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 7,305,696 people in Italy.
The average Outdoor enthusiast fan in Italy is 44.4 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Wine tasting, Outdoors, Extreme sport, with strongest over-indexing on Wine tasting (2.21× the country average).
Demographically, the Outdoor enthusiast audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Travelling, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Outdoor enthusiast fan in Italy is more male, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Wine tasting.
The key figures that characterise the Outdoor enthusiast profile in Italy.
42.2% are female, 57.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 44.4 |
| Estimated audience size | 7,305,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Outdoor enthusiast audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
Where the Outdoor enthusiast audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.18× | |
| 02 | Veneto | ~600K | 0.97× | |
| 03 | Lazio | ~800K | 0.94× | |
| 04 | Lombardy | ~1M | 0.91× |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Road trip | Travel & Leisure | 4.01× | ||
| 02 | Outdoors | Travel & Leisure | 3.28× | ||
| 03 | Hiking boot | Fashion & Accessoires | 3.22× | ||
| 04 | Extreme sport | Sports | 2.53× | ||
| 05 | White wine | Food & Beverages | 2.51× | ||
| 06 | Red wine | Food & Beverages | 2.29× | ||
| 07 | Alpine skiing | Sports | 2.28× | ||
| 08 | Wildlife photography | Technology & Electronics | 2.25× | ||
| 09 | Ski resort | Travel & Leisure | 2.24× | ||
| 10 | Wine tasting | Food & Beverages | 2.21× | ||
| 11 | Luxury real estate | Business & Career | 2.18× | ||
| 12 | Summer vacation | Travel & Leisure | 1.98× | ||
| 13 | Cruises | Travel & Leisure | 1.83× | ||
| 14 | Modern art | Arts & Culture | 1.64× | ||
| 15 | Batman | Movies & TV | 1.63× | ||
| 16 | EasyJet | Travel & Leisure | 1.62× | ||
| 17 | Adventure travel | Travel & Leisure | 1.62× | ||
| 18 | Harry Potter | Movies & TV | 1.51× | ||
| 19 | Digital photography | Business & Career | 1.51× | ||
| 20 | Local food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.74× | |
| Indulgence | JOY | 1.63× | |
| Risk Appetite | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Spirituality | BALANCE | 0.68× | |
| Tradition | CONSERVATISM | 0.69× |
Outdoor enthusiast has an estimated audience of 7,305,696 people in Italy, concentrated in Lombardy and Lazio.
42.2% of Outdoor enthusiast fans are female, 57.8% are male, with an average age of 44.4 years.
Outdoor enthusiast fans show strongest brand affinity for Wine tasting (2.21×), Outdoors (3.28×), and Extreme sport (2.53×) over the country average.
Outdoor enthusiast fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Veneto (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Outdoor enthusiast itself, the audience over-indexes on Outdoors (3.28×), Extreme sport (2.53×), Harry Potter (1.51×), and Alpine skiing (2.28×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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