Outdoor enthusiast Audience in United Kingdom
Outdoor enthusiast has an estimated audience of 9,323,699 people in United Kingdom. 52.9% are female, 47.1% are male, average age 46.8. Top regions: South East, South West, East of England. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Outdoor enthusiast fan in United Kingdom is 46.8 years old, balanced, and lives primarily in South East. The audience is concentrated in South East, South West, East of England. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Outdoor enthusiast audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Outdoor enthusiast fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 46.8 |
| Estimated audience size | 9,323,699 |
Audience persona
The typical Outdoor enthusiast fan in United Kingdom is balanced, around 46.8 years old, with strong Travelling tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 877,783 | 0.7× |
| South West | 874,982 | 1.14× |
| East of England | 852,187 | 1× |
| North West | 809,514 | 0.81× |
| East Midlands | 796,186 | 1.21× |
| Yorkshire and the Humber | 532,540 | 0.71× |
| North East | 527,106 | 1.45× |
| West Midlands | 386,775 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.14× | Home & Garden |
| Solar thermal energy | 15.46× | Home & Garden |
| Travel Blogger | 7.75× | Travel & Leisure |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| DeviantArt | 4.28× | Internet & Social Media |
| Income tax | 6.99× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.02 |
| Luxury Orientation | PREMIUM | 1.87 |
| Sustainability | BALANCE | 1.77 |
| Sports Activity | POWER | 1.66 |
| DIY Mentality | THRILL | 1.55 |
| Design Affinity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
See Outdoor enthusiast audiences in other countries
More Sports audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Outdoor enthusiast have in United Kingdom?
Outdoor enthusiast has an estimated audience of 9,323,699 people in United Kingdom, concentrated in South East and South West.
What is the gender split and age of Outdoor enthusiast fans?
52.9% of Outdoor enthusiast fans are female, 47.1% are male, with an average age of 46.8 years.
Which brands do Outdoor enthusiast fans like most?
Outdoor enthusiast fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Outdoor enthusiast fans live in United Kingdom?
Outdoor enthusiast fans in United Kingdom are most concentrated in South East (reach 877,783), South West (reach 874,982), and East of England (reach 852,187). These three regions account for the largest share of the active audience.
What other brands do Outdoor enthusiast fans also like?
Beyond Outdoor enthusiast itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.