A data profile of the people who buy, follow and care about Outdoor enthusiast in United Kingdom — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 9,323,699 people in United Kingdom.
The average Outdoor enthusiast fan in United Kingdom is 46.8 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Do it yourself (DIY), EasyJet, Summer vacation, with strongest over-indexing on Do it yourself (DIY) (1.94× the country average).
Demographically, the Outdoor enthusiast audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Travelling, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Outdoor enthusiast fan in United Kingdom is balanced, around 46.8 years old, with strong Travelling tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Outdoor enthusiast profile in United Kingdom.
52.9% are female, 47.1% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 46.8 |
| Estimated audience size | 9,323,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Outdoor enthusiast audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
Where the Outdoor enthusiast audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~400K | 1.06× | |
| 02 | East Midlands | ~700K | 1.03× | |
| 03 | South West | ~800K | 1.02× | |
| 04 | East of England | ~900K | 1.00× | |
| 05 | West Midlands | ~400K | 0.99× | |
| 06 | North West | ~1M | 0.97× | |
| 07 | Yorkshire and the Humber | ~700K | 0.96× | |
| 08 | South East | ~1M | 0.94× |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backpacking (travel) | Travel & Leisure | 3.97× | ||
| 02 | Pandora | Fashion & Accessoires | 3.55× | ||
| 03 | Alpine skiing | Sports | 3.54× | ||
| 04 | Child development | Business & Career | 3.12× | ||
| 05 | High-net-worth individual | Business & Career | 3.01× | ||
| 06 | Summer vacation | Travel & Leisure | 2.78× | ||
| 07 | Wildlife photography | Technology & Electronics | 2.58× | ||
| 08 | Luxury real estate | Business & Career | 2.48× | ||
| 09 | Pet store | Pets & Animals | 2.43× | ||
| 10 | Local food | Food & Beverages | 2.23× | ||
| 11 | Property finder | Home & Garden | 2.14× | ||
| 12 | Contemporary art | Arts & Culture | 2.10× | ||
| 13 | Etsy | Fashion & Accessoires | 2.02× | ||
| 14 | Adventure travel | Travel & Leisure | 2.01× | ||
| 15 | First-time buyer | Shopping | 2.00× | ||
| 16 | EasyJet | Travel & Leisure | 1.99× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.94× | ||
| 18 | Renovation | Home & Garden | 1.72× | ||
| 19 | Donald Trump | Politics & Society | 1.61× | ||
| 20 | Superman | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.89× | |
| Indulgence | JOY | 1.83× | |
| Sustainability | BALANCE | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Tradition | CONSERVATISM | 0.90× | |
| Need for Security | CONSERVATISM | 0.92× |
Outdoor enthusiast has an estimated audience of 9,323,699 people in United Kingdom, concentrated in South East and North West.
52.9% of Outdoor enthusiast fans are female, 47.1% are male, with an average age of 46.8 years.
Outdoor enthusiast fans show strongest brand affinity for Do it yourself (DIY) (1.94×), EasyJet (1.99×), and Summer vacation (2.78×) over the country average.
Outdoor enthusiast fans in United Kingdom are most concentrated in South East (reach ~1M), North West (reach ~1M), and East of England (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Outdoor enthusiast itself, the audience over-indexes on EasyJet (1.99×), Summer vacation (2.78×), Local food (2.23×), and Backpacking (travel) (3.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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