Outdoor enthusiast Audience in Canada
Outdoor enthusiast has an estimated audience of 5,439,142 people in Canada. 46.7% are female, 53.3% are male, average age 43.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Do it yourself (DIY), Ski resort, Alpine skiing, Local food, Family car.
The average Outdoor enthusiast fan in Canada is 43.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Do it yourself (DIY), Ski resort, Alpine skiing, with strongest over-indexing on Do it yourself (DIY) (1.7× the country average). Demographically, the Outdoor enthusiast audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Outdoor enthusiast fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 43.9 |
| Estimated audience size | 5,439,142 |
Audience persona
The typical Outdoor enthusiast fan in Canada is balanced, around 43.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Do it yourself (DIY).
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,717,931 | 0.75× |
| Quebec | 1,127,682 | 0.87× |
| British Columbia | 747,128 | 0.92× |
| Alberta | 676,320 | 1.01× |
| Manitoba | 196,954 | 0.97× |
| Saskatchewan | 170,411 | 0.99× |
| Nova Scotia | 159,719 | 0.98× |
| New Brunswick | 158,087 | 1.26× |
| Newfoundland and Labrador | 89,807 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 1.7× | Home & Garden |
| Ski resort | 2.72× | Travel & Leisure |
| Alpine skiing | 2.42× | Sports |
| Local food | 1.72× | Food & Beverages |
| Family car | 3.2× | Cars & Mobility |
| Vancouver Canucks | 1.72× | Sports |
| Patagonia | 2.66× | Fashion & Accessoires |
| Digital photography | 1.95× | Business & Career |
| Outdoors | 2.39× | Travel & Leisure |
| Arc'teryx | 2.13× | Fashion & Accessoires |
| Adventure travel | 1.75× | Travel & Leisure |
| Luxury real estate | 1.93× | Business & Career |
| First-time buyer | 1.62× | Shopping |
| Bad Bunny | 1.97× | Music & Radio |
| Fast casual restaurants | 1.84× | Food & Beverages |
| Standup paddleboarding | 2.33× | Sports |
| Uniqlo | 1.72× | Shopping |
| Online food ordering | 1.82× | Food & Beverages |
| Contemporary art | 1.61× | Arts & Culture |
| Vintage clothing | 1.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.21 |
| Indulgence | JOY | 1.7 |
| Pet Ownership | JOY | 1.58 |
| Family Orientation | CONSERVATISM | 1.51 |
| Luxury Orientation | PREMIUM | 1.5 |
| Sports Activity | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
See Outdoor enthusiast audiences in other countries
- Outdoor enthusiast — Germany
- Outdoor enthusiast — United States
- Outdoor enthusiast — United Kingdom
- Outdoor enthusiast — France
- Outdoor enthusiast — Italy
- Outdoor enthusiast — Spain
- Outdoor enthusiast — Brazil
- Outdoor enthusiast — Japan
- Outdoor enthusiast — South Korea
- Outdoor enthusiast — India
- Outdoor enthusiast — Mexico
More Sports audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Outdoor enthusiast have in Canada?
Outdoor enthusiast has an estimated audience of 5,439,142 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Outdoor enthusiast fans?
46.7% of Outdoor enthusiast fans are female, 53.3% are male, with an average age of 43.9 years.
Which brands do Outdoor enthusiast fans like most?
Outdoor enthusiast fans show strongest brand affinity for Do it yourself (DIY) (1.7×), Ski resort (2.72×), and Alpine skiing (2.42×) over the country average.
Where do Outdoor enthusiast fans live in Canada?
Outdoor enthusiast fans in Canada are most concentrated in Ontario (reach 1,717,931), Quebec (reach 1,127,682), and British Columbia (reach 747,128). These three regions account for the largest share of the active audience.
What other brands do Outdoor enthusiast fans also like?
Beyond Outdoor enthusiast itself, the audience over-indexes on Ski resort (2.72×), Alpine skiing (2.42×), Local food (1.72×), and Family car (3.2×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.