A data profile of the people who buy, follow and care about Outdoor enthusiast in Canada — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 5,439,142 people in Canada.
The average Outdoor enthusiast fan in Canada is 43.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Do it yourself (DIY), Ski resort, Alpine skiing, with strongest over-indexing on Do it yourself (DIY) (1.7× the country average).
Demographically, the Outdoor enthusiast audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Outdoor enthusiast fan in Canada is balanced, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Outdoor enthusiast profile in Canada.
46.7% are female, 53.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 43.9 |
| Estimated audience size | 5,439,142 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Outdoor enthusiast audience comes from Canada.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
Where the Outdoor enthusiast audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~200K | 1.26× | |
| 02 | Newfoundland and Labrador | ~90K | 1.09× | |
| 03 | Alberta | ~700K | 1.01× | |
| 04 | Saskatchewan | ~200K | 0.99× | |
| 05 | Nova Scotia | ~200K | 0.98× | |
| 06 | Manitoba | ~200K | 0.97× | |
| 07 | British Columbia | ~700K | 0.92× | |
| 08 | Quebec | ~1M | 0.87× | |
| 09 | Ontario | ~1.5M | 0.75× |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 3.20× | ||
| 02 | Minnesota Wild | Sports | 2.79× | ||
| 03 | Ski resort | Travel & Leisure | 2.72× | ||
| 04 | Patagonia | Fashion & Accessoires | 2.66× | ||
| 05 | Alpine skiing | Sports | 2.42× | ||
| 06 | Outdoors | Travel & Leisure | 2.39× | ||
| 07 | Standup paddleboarding | Sports | 2.33× | ||
| 08 | Arc'teryx | Fashion & Accessoires | 2.13× | ||
| 09 | Bad Bunny | Music & Radio | 1.97× | ||
| 10 | Digital photography | Business & Career | 1.95× | ||
| 11 | Luxury real estate | Business & Career | 1.93× | ||
| 12 | Fast casual restaurants | Food & Beverages | 1.84× | ||
| 13 | Online food ordering | Food & Beverages | 1.82× | ||
| 14 | Adventure travel | Travel & Leisure | 1.75× | ||
| 15 | Local food | Food & Beverages | 1.72× | ||
| 16 | Vancouver Canucks | Sports | 1.72× | ||
| 17 | Uniqlo | Shopping | 1.72× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.70× | ||
| 19 | First-time buyer | Shopping | 1.62× | ||
| 20 | Contemporary art | Arts & Culture | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.70× | |
| Pet Ownership | JOY | 1.58× | |
| Family Orientation | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.74× | |
| Spirituality | BALANCE | 0.79× | |
| Tradition | CONSERVATISM | 0.79× |
Outdoor enthusiast has an estimated audience of 5,439,142 people in Canada, concentrated in Ontario and Quebec.
46.7% of Outdoor enthusiast fans are female, 53.3% are male, with an average age of 43.9 years.
Outdoor enthusiast fans show strongest brand affinity for Do it yourself (DIY) (1.7×), Ski resort (2.72×), and Alpine skiing (2.42×) over the country average.
Outdoor enthusiast fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~1M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Outdoor enthusiast itself, the audience over-indexes on Ski resort (2.72×), Alpine skiing (2.42×), Local food (1.72×), and Family car (3.2×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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