How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Canada who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Canada. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Canada, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Canada. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | TTim Horton | 119M | 81.2% | 40.5 | 61.9% | Ice hockey |
| 2 | IIce Hockey World Championships | 45M | 56.8% | 36.6 | 38.6% | Ice hockey |
| 3 | FFIFA World Cup 2026 | 40M | 10.8% | 36.5 | 32.0% | Soccer |
| 4 | TToronto Blue Jays | 23M | 66.0% | 41.3 | 35.0% | Baseball |
| 5 | SSports | 21M | 2.5% | 39.3 | 48.8% | Lifestyle cluster |
| 6 | SSports and outdoors | 20M | 2.8% | 37.3 | 50.4% | Lifestyle cluster |
| 7 | FFitness and wellness | 19M | 2.6% | — | — | Lifestyle cluster |
| 8 | HHobbies and activities | 18M | 3.0% | 37.4 | 51.6% | Lifestyle cluster |
| 9 | OOutdoor recreation | 17M | 2.9% | 40.5 | 47.8% | Lifestyle cluster |
| 10 | PPhysical fitness | 14M | 2.3% | 41.2 | 52.4% | Lifestyle cluster |
| 11 | NNHL | 14M | 19.6% | 38.2 | 41.6% | Ice hockey |
| 12 | PPhysical exercise | 13M | 2.4% | 41.2 | 53.5% | Lifestyle cluster |
| 13 | SSportsnet | 11M | 85.8% | 42.1 | 30.2% | |
| 14 | TToronto Maple Leafs | 11M | 71.4% | 39.4 | 38.3% | Ice hockey |
| 15 | NNFL | 11M | 4.3% | 35.0 | 42.7% | American football |
| 16 | MMontreal Canadiens | 11M | 65.0% | 39.2 | 38.2% | Ice hockey |
| 17 | FFIFA World Cup | 10M | 2.4% | 36.2 | 27.9% | Soccer |
| 18 | NNBA | 9.7M | 3.0% | 34.8 | 36.0% | Basketball |
| 19 | SSoccer | 9.6M | 1.7% | 38.6 | 44.2% | Sport |
| 20 | BBasketball | 9.6M | 2.3% | 38.3 | 38.8% | Sport |
| 21 | GGolf | 9.1M | 2.8% | 43.2 | 41.5% | Sport |
| 22 | IIce hockey | 9.1M | 9.5% | 38.0 | 43.8% | Sport |
| 23 | EEdmonton Oilers | 8.1M | 63.9% | 38.4 | 37.3% | Ice hockey |
| 24 | TTraining | 7.9M | 2.9% | 40.5 | 50.6% | |
| 25 | RRéseau des sports | 7.8M | 51.3% | 35.1 | 23.0% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular sports audiences compiled?
Rascasse aggregates anonymized search-behavior signals across Canada and ranks each sports audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sports audience in Canada?
Tim Horton currently leads with an estimated audience of 119M people in Canada.