Soccer Audience in Canada
Soccer has an estimated audience of 9,592,921 people in Canada. 44.2% are female, 55.8% are male, average age 38.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: 7 Jours, Imdb, Handmade Crafts, Coop, Conducting.
The average Soccer fan in Canada is 38.6 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include 7 Jours, Imdb, Handmade Crafts, with strongest over-indexing on 7 Jours (3.0× the country average). Demographically, the Soccer audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Soccer fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 38.6 |
| Estimated audience size | 9,592,921 |
Audience persona
The typical Soccer fan in Canada is more male, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for 7 Jours.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 6,513,268 | 1.62× |
| Quebec | 3,269,882 | 1.42× |
| British Columbia | 1,879,518 | 1.31× |
| Alberta | 1,331,894 | 1.12× |
| Manitoba | 379,108 | 1.06× |
| Saskatchewan | 242,418 | 0.8× |
| Nova Scotia | 204,596 | 0.72× |
| New Brunswick | 204,397 | 0.92× |
| Newfoundland and Labrador | 88,173 | 0.6× |
| Prince Edward Island | 33,277 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 7 Jours | 3.0× | Music & Radio |
| Imdb | 1.6× | Movies & TV |
| Handmade Crafts | 1.52× | Kids & Family |
| Coop | 1.83× | Food & Beverages |
| Conducting | 1.53× | Music & Radio |
| Broadcast engineering | 1.66× | Business & Career |
| Air India | 1.75× | Travel & Leisure |
| Irving Oil | 1.67× | Cars & Mobility |
| Jeff Bezos | 1.5× | Business & Career |
| DIY & Craft Ideas | 1.86× | Home & Garden |
| Home equity loan | 1.61× | Business & Career |
| Parenting styles | 1.53× | Kids & Family |
| Divertissement | 1.54× | Politics & Society |
| Sushi Shop | 1.76× | Food & Beverages |
| Super Contra | 1.71× | Games |
| USA Hockey | 1.55× | Sports |
| Pickleball | 1.53× | Sports |
| Cora (hypermarket) | 1.76× | Shopping |
| Times Colonist | 1.53× | News |
| Bell Mobility | 1.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.61 |
| Individualism | JOY | 1.43 |
| Sports Activity | POWER | 1.3 |
| Early Adopter Mentality | POWER | 1.29 |
| Urban Lifestyle | OPEN | 1.17 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
See Soccer audiences in other countries
More Sport audiences in Canada
- Basketball (9,561,349)
- Golf (9,113,999)
- Ice hockey (9,053,436)
- Baseball (7,469,630)
- American football (6,531,868)
Frequently asked questions
How many fans does Soccer have in Canada?
Soccer has an estimated audience of 9,592,921 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Soccer fans?
44.2% of Soccer fans are female, 55.8% are male, with an average age of 38.6 years.
Which brands do Soccer fans like most?
Soccer fans show strongest brand affinity for 7 Jours (3.0×), Imdb (1.6×), and Handmade Crafts (1.52×) over the country average.
Where do Soccer fans live in Canada?
Soccer fans in Canada are most concentrated in Ontario (reach 6,513,268), Quebec (reach 3,269,882), and British Columbia (reach 1,879,518). These three regions account for the largest share of the active audience.
What other brands do Soccer fans also like?
Beyond Soccer itself, the audience over-indexes on Imdb (1.6×), Handmade Crafts (1.52×), Coop (1.83×), and Conducting (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.