A data profile of the people who buy, follow and care about Soccer in Canada — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 9,592,921 people in Canada.
The average Soccer fan in Canada is 38.6 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include 7 Jours, Imdb, Handmade Crafts, with strongest over-indexing on 7 Jours (3.0× the country average).
Demographically, the Soccer audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Soccer fan in Canada is more male, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for 7 Jours.
The key figures that characterise the Soccer profile in Canada.
44.2% are female, 55.8% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 38.6 |
| Estimated audience size | 9,592,921 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Soccer audience comes from Canada.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
Where the Soccer audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~6.5M | 1.62× | |
| 02 | Quebec | ~3.5M | 1.42× | |
| 03 | British Columbia | ~2M | 1.31× | |
| 04 | Alberta | ~1.5M | 1.12× | |
| 05 | Manitoba | ~400K | 1.06× | |
| 06 | New Brunswick | ~200K | 0.92× | |
| 07 | Saskatchewan | ~200K | 0.80× | |
| 08 | Nova Scotia | ~200K | 0.72× | |
| 09 | Prince Edward Island | ~30K | 0.71× | |
| 10 | Newfoundland and Labrador | ~90K | 0.60× |
The strongest cross-interests of the Soccer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7 Jours | Music & Radio | 3.00× | ||
| 02 | DIY & Craft Ideas | Home & Garden | 1.86× | ||
| 03 | Coop | Food & Beverages | 1.83× | ||
| 04 | Sushi Shop | Food & Beverages | 1.76× | ||
| 05 | Air India | Travel & Leisure | 1.75× | ||
| 06 | Super Contra | Games | 1.71× | ||
| 07 | Irving Oil | Cars & Mobility | 1.67× | ||
| 08 | Broadcast engineering | Business & Career | 1.66× | ||
| 09 | Home equity loan | Business & Career | 1.61× | ||
| 10 | Imdb | Movies & TV | 1.60× | ||
| 11 | Karma yoga | Health | 1.59× | ||
| 12 | USA Hockey | Sports | 1.55× | ||
| 13 | Divertissement | Politics & Society | 1.54× | ||
| 14 | Conducting | Music & Radio | 1.53× | ||
| 15 | Parenting styles | Kids & Family | 1.53× | ||
| 16 | Pickleball | Sports | 1.53× | ||
| 17 | Times Colonist | News | 1.53× | ||
| 18 | Bell Mobility | Technology & Electronics | 1.53× | ||
| 19 | Web fiction | Literature | 1.53× | ||
| 20 | Handmade Crafts | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.61× | |
| Individualism | JOY | 1.43× | |
| Sports Activity | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Family Orientation | CONSERVATISM | 0.73× | |
| Convenience Orientation | PREMIUM | 0.78× |
Soccer has an estimated audience of 9,592,921 people in Canada, concentrated in Ontario and Quebec.
44.2% of Soccer fans are female, 55.8% are male, with an average age of 38.6 years.
Soccer fans show strongest brand affinity for 7 Jours (3.0×), Imdb (1.6×), and Handmade Crafts (1.52×) over the country average.
Soccer fans in Canada are most concentrated in Ontario (reach ~6.5M), Quebec (reach ~3.5M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Soccer itself, the audience over-indexes on Imdb (1.6×), Handmade Crafts (1.52×), Coop (1.83×), and Conducting (1.53×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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