Réseau des sports Audience in Canada
Réseau des sports has an estimated audience of 7,692,160 people in Canada. 23.0% are female, 77.0% are male, average age 35.1. Top regions: Quebec, Ontario, New Brunswick. Top brand affinities: Ice Hockey World Championships, Montreal Canadiens, NHL, Discount stores, Hardware store.
The average Réseau des sports fan in Canada is 35.1 years old, more male, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, New Brunswick. Top brand affinities include Ice Hockey World Championships, Montreal Canadiens, NHL, with strongest over-indexing on Ice Hockey World Championships (3.43× the country average). Demographically, the Réseau des sports audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Movie / TV Show / Series
Demographics of Réseau des sports fans
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 35.1 |
| Estimated audience size | 7,692,160 |
Audience persona
The typical Réseau des sports fan in Canada is more male, around 35.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 5,769,120 | 7.84× |
| Ontario | 539,866 | 0.17× |
| New Brunswick | 270,554 | 1.52× |
| British Columbia | 85,373 | 0.07× |
| Alberta | 71,077 | 0.07× |
| Manitoba | 42,144 | 0.15× |
| Nova Scotia | 39,091 | 0.17× |
| Saskatchewan | 37,413 | 0.15× |
| Newfoundland and Labrador | 26,939 | 0.23× |
| Prince Edward Island | 10,908 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 3.43× | Sports |
| Montreal Canadiens | 4.04× | Sports |
| NHL | 1.69× | Sports |
| Discount stores | 2.65× | Shopping |
| Hardware store | 2.59× | Home & Garden |
| Convenience store | 3.55× | Food & Beverages |
| Kijiji | 1.88× | Shopping |
| Ice hockey | 1.65× | Sports |
| Tampa Bay Lightning | 3.91× | Sports |
| Virtual reality | 2.86× | Technology & Electronics |
| Max Verstappen | 3.75× | Sports |
| Ligue 1 | 5.95× | Sports |
| Tabloid (newspaper format) | 2.71× | Literature |
| United Parcel Service | 2.42× | Business & Career |
| World of Warcraft | 2.86× | Games |
| Sports club | 3.0× | Sports |
| Tesla Model S | 4.61× | Cars & Mobility |
| Subway | 1.62× | Food & Beverages |
| Action games | 2.33× | Games |
| MLB | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.78 |
| Convenience Orientation | PREMIUM | 1.73 |
| DIY Mentality | THRILL | 1.33 |
| Extroversion | THRILL | 1.23 |
| Need for Security | CONSERVATISM | 1.18 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 51.2% |
| Italy | 21.6% |
| China | 7.7% |
See Réseau des sports audiences in other countries
- Réseau des sports — Germany
- Réseau des sports — United States
- Réseau des sports — United Kingdom
- Réseau des sports — France
- Réseau des sports — Italy
- Réseau des sports — Spain
- Réseau des sports — Brazil
- Réseau des sports — Japan
- Réseau des sports — South Korea
- Réseau des sports — India
- Réseau des sports — Mexico
More Sports audiences in Canada
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- C (anime) (6,649,300)
- KPop Demon Hunters (5,208,416)
- Stranger Things (4,045,636)
- Cars (film) (3,563,431)
Frequently asked questions
How many fans does Réseau des sports have in Canada?
Réseau des sports has an estimated audience of 7,692,160 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Réseau des sports fans?
23.0% of Réseau des sports fans are female, 77.0% are male, with an average age of 35.1 years.
Which brands do Réseau des sports fans like most?
Réseau des sports fans show strongest brand affinity for Ice Hockey World Championships (3.43×), Montreal Canadiens (4.04×), and NHL (1.69×) over the country average.
Where do Réseau des sports fans live in Canada?
Réseau des sports fans in Canada are most concentrated in Quebec (reach 5,769,120), Ontario (reach 539,866), and New Brunswick (reach 270,554). These three regions account for the largest share of the active audience.
What other brands do Réseau des sports fans also like?
Beyond Réseau des sports itself, the audience over-indexes on Montreal Canadiens (4.04×), NHL (1.69×), Discount stores (2.65×), and Hardware store (2.59×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Réseau des sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.