A data profile of the people who buy, follow and care about Réseau des sports in Canada — modelled from more than twelve digital signal sources. Réseau des sports has an estimated audience of 7,792,298 people in Canada.
The average Réseau des sports fan in Canada is 35.1 years old, more male, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, New Brunswick.
Top brand affinities include Ice Hockey World Championships, Montreal Canadiens, NHL, with strongest over-indexing on Ice Hockey World Championships (3.43× the country average).
Demographically, the Réseau des sports audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Réseau des sports fan in Canada is more male, around 35.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Réseau des sports profile in Canada.
23.0% are female, 77.0% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 35.1 |
| Estimated audience size | 7,792,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Réseau des sports audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 51.3% |
| Italy | 21.7% |
| China | 7.6% |
Where the Réseau des sports audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~6M | 7.84× | |
| 02 | New Brunswick | ~300K | 1.52× | |
| 03 | Prince Edward Island | ~10K | 0.29× | |
| 04 | Newfoundland and Labrador | ~30K | 0.23× | |
| 05 | Ontario | ~500K | 0.17× | |
| 06 | Nova Scotia | ~40K | 0.17× | |
| 07 | Manitoba | ~40K | 0.15× | |
| 08 | Saskatchewan | ~40K | 0.15× | |
| 09 | British Columbia | ~90K | 0.07× | |
| 10 | Alberta | ~70K | 0.07× |
The strongest cross-interests of the Réseau des sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 5.95× | ||
| 02 | Tesla Model S | Cars & Mobility | 4.61× | ||
| 03 | Vegas Golden Knights | Sports | 4.32× | ||
| 04 | Montreal Canadiens | Sports | 4.04× | ||
| 05 | Tampa Bay Lightning | Sports | 3.91× | ||
| 06 | Max Verstappen | Sports | 3.75× | ||
| 07 | Convenience store | Food & Beverages | 3.55× | ||
| 08 | Ice Hockey World Championships | Sports | 3.43× | ||
| 09 | Colorado Avalanche | Sports | 3.00× | ||
| 10 | Sports club | Sports | 3.00× | ||
| 11 | Virtual reality | Technology & Electronics | 2.86× | ||
| 12 | World of Warcraft | Games | 2.86× | ||
| 13 | Tabloid (newspaper format) | Literature | 2.71× | ||
| 14 | Discount stores | Shopping | 2.65× | ||
| 15 | Hardware store | Home & Garden | 2.59× | ||
| 16 | United Parcel Service | Business & Career | 2.42× | ||
| 17 | Kijiji | Shopping | 1.88× | ||
| 18 | NHL | Sports | 1.69× | ||
| 19 | Ice hockey | Sports | 1.65× | ||
| 20 | Subway | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.78× | |
| Convenience Orientation | PREMIUM | 1.73× | |
| DIY Mentality | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.36× | |
| Family Orientation | CONSERVATISM | 0.36× | |
| Design Affinity | PREMIUM | 0.42× |
Réseau des sports has an estimated audience of 7,792,298 people in Canada, concentrated in Quebec and Ontario.
23.0% of Réseau des sports fans are female, 77.0% are male, with an average age of 35.1 years.
Réseau des sports fans show strongest brand affinity for Ice Hockey World Championships (3.43×), Montreal Canadiens (4.04×), and NHL (1.69×) over the country average.
Réseau des sports fans in Canada are most concentrated in Quebec (reach ~6M), Ontario (reach ~500K), and New Brunswick (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Réseau des sports itself, the audience over-indexes on Montreal Canadiens (4.04×), NHL (1.69×), Discount stores (2.65×), and Hardware store (2.59×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Réseau des sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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