A data profile of the people who buy, follow and care about Stranger Things in Canada — modelled from more than twelve digital signal sources. Stranger Things has an estimated audience of 4,080,482 people in Canada.
The average Stranger Things fan in Canada is 32.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Twitch, TikTok, Taylor Swift, with strongest over-indexing on Twitch (4.35× the country average).
Demographically, the Stranger Things audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Stranger Things fan in Canada is balanced, around 32.6 years old, with strong Pet Ownership tendencies and a notable affinity for Twitch.
The key figures that characterise the Stranger Things profile in Canada.
49.0% are female, 51.0% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 32.6 |
| Estimated audience size | 4,080,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Stranger Things audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 10.6% |
| India | 8.2% |
Where the Stranger Things audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.32× | |
| 02 | Ontario | ~2M | 1.26× | |
| 03 | Alberta | ~500K | 1.10× | |
| 04 | British Columbia | ~700K | 1.09× | |
| 05 | Manitoba | ~200K | 1.02× | |
| 06 | Saskatchewan | ~100K | 1.01× | |
| 07 | New Brunswick | ~90K | 0.95× | |
| 08 | Nova Scotia | ~100K | 0.91× | |
| 09 | Newfoundland and Labrador | ~50K | 0.78× | |
| 10 | Prince Edward Island | ~10K | 0.67× |
The strongest cross-interests of the Stranger Things audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Twitch | Games | 4.35× | ||
| 02 | Spirit Halloween | Kids & Family | 3.43× | ||
| 03 | Harry Potter | Movies & TV | 3.34× | ||
| 04 | Ryan Gosling | Movies & TV | 3.14× | ||
| 05 | Ariana Grande | Music & Radio | 3.01× | ||
| 06 | One Piece | Movies & TV | 2.94× | ||
| 07 | Millie Bobby Brown | Movies & TV | 2.87× | ||
| 08 | Taylor Swift | Music & Radio | 2.84× | ||
| 09 | Chuck Norris | Movies & TV | 2.83× | ||
| 10 | Bad Bunny | Music & Radio | 2.71× | ||
| 11 | Anime convention | Literature | 2.71× | ||
| 12 | Anime and manga fandom | Literature | 2.56× | ||
| 13 | Pokémon | Games | 2.48× | ||
| 14 | TikTok | Internet & Social Media | 2.25× | ||
| 15 | Manga | Literature | 2.11× | ||
| 16 | Game consoles | Technology & Electronics | 1.91× | ||
| 17 | Anime movies | Movies & TV | 1.89× | ||
| 18 | Theatre | Music & Radio | 1.84× | ||
| 19 | Heavy metal music | Music & Radio | 1.68× | ||
| 20 | Spotify | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.36× | |
| Social Media Usage | JOY | 1.24× | |
| Mindfulness | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.55× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Career Orientation | POWER | 0.60× |
Stranger Things has an estimated audience of 4,080,482 people in Canada, concentrated in Ontario and Quebec.
49.0% of Stranger Things fans are female, 51.0% are male, with an average age of 32.6 years.
Stranger Things fans show strongest brand affinity for Twitch (4.35×), TikTok (2.25×), and Taylor Swift (2.84×) over the country average.
Stranger Things fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1.5M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Stranger Things itself, the audience over-indexes on TikTok (2.25×), Taylor Swift (2.84×), Spirit Halloween (3.43×), and Spotify (1.55×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.