Baseball Audience in Canada
Baseball has an estimated audience of 7,469,630 people in Canada. 41.7% are female, 58.3% are male, average age 37.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Toronto Blue Jays, Rogers Centre, Vladimir Guerrero Jr., Rory McIlroy, Florida Panthers.
The average Baseball fan in Canada is 37.8 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Toronto Blue Jays, Rogers Centre, Vladimir Guerrero Jr., with strongest over-indexing on Toronto Blue Jays (1.54× the country average). Demographically, the Baseball audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Baseball fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 37.8 |
| Estimated audience size | 7,469,630 |
Audience persona
The typical Baseball fan in Canada is more male, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Toronto Blue Jays.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,465,444 | 1.43× |
| Quebec | 2,256,376 | 1.26× |
| British Columbia | 1,114,126 | 1.0× |
| Alberta | 834,308 | 0.9× |
| Manitoba | 261,789 | 0.94× |
| Saskatchewan | 243,226 | 1.03× |
| Nova Scotia | 200,143 | 0.9× |
| New Brunswick | 188,386 | 1.09× |
| Newfoundland and Labrador | 85,724 | 0.75× |
| Prince Edward Island | 30,100 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toronto Blue Jays | 1.54× | Sports |
| Rogers Centre | 1.5× | Sports |
| Vladimir Guerrero Jr. | 1.51× | Sports |
| Rory McIlroy | 1.63× | Sports |
| Florida Panthers | 1.55× | Sports |
| Detroit Red Wings | 1.61× | Sports |
| George Springer | 1.51× | Sports |
| The Open Championship | 1.56× | Sports |
| Colorado Avalanche | 1.67× | Sports |
| WNBA | 1.54× | Sports |
| Beauty & Fashion | 1.55× | Beauty & Wellness |
| Buffalo Sabres | 1.7× | Sports |
| San Jose Sharks | 1.62× | Sports |
| Trey Yesavage | 1.51× | Sports |
| Dallas Stars | 1.64× | Sports |
| Aaron Rodgers | 1.8× | Sports |
| USA Hockey | 1.84× | Sports |
| Ernie Clement | 1.51× | Sports |
| Seattle Mariners | 2.09× | Sports |
| Addison Barger | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.45 |
| Individualism | JOY | 1.3 |
| Early Adopter Mentality | POWER | 1.25 |
| Sports Activity | POWER | 1.22 |
| Urban Lifestyle | OPEN | 1.19 |
| Design Affinity | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 8.0% |
| China | 4.6% |
See Baseball audiences in other countries
More Sport audiences in Canada
- Soccer (9,592,921)
- Basketball (9,561,349)
- Golf (9,113,999)
- Ice hockey (9,053,436)
- American football (6,531,868)
Frequently asked questions
How many fans does Baseball have in Canada?
Baseball has an estimated audience of 7,469,630 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Baseball fans?
41.7% of Baseball fans are female, 58.3% are male, with an average age of 37.8 years.
Which brands do Baseball fans like most?
Baseball fans show strongest brand affinity for Toronto Blue Jays (1.54×), Rogers Centre (1.5×), and Vladimir Guerrero Jr. (1.51×) over the country average.
Where do Baseball fans live in Canada?
Baseball fans in Canada are most concentrated in Ontario (reach 4,465,444), Quebec (reach 2,256,376), and British Columbia (reach 1,114,126). These three regions account for the largest share of the active audience.
What other brands do Baseball fans also like?
Beyond Baseball itself, the audience over-indexes on Rogers Centre (1.5×), Vladimir Guerrero Jr. (1.51×), Rory McIlroy (1.63×), and Florida Panthers (1.55×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.