Rascasse Audience Intelligence

Baseball Audience in Canada

A data profile of the people who buy, follow and care about Baseball in Canada — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 7,469,630 people in Canada.

#5among Sport in Canada#171among Topic in Canada#26in Sports

The average Baseball fan in Canada is 37.8 years old, more male, and lives primarily in Ontario.

The audience is concentrated in Ontario, Quebec, British Columbia.

Top brand affinities include Toronto Blue Jays, Rogers Centre, Buffalo Sabres, with strongest over-indexing on Toronto Blue Jays (1.54× the country average).

Demographically, the Baseball audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical Baseball fan in Canada is more male, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Toronto Blue Jays.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baseball profile in Canada.

Audience size
7.5M
in Canada
Gender
41.7%♀
58.3% male
Age
37.8
average years
Country rank
#227
Topic in Canada
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball fans

41.7% are female, 58.3% are male, average age 37.8.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Baseball audience in Canada
MetricValue
Female41.7%
Male58.3%
Average age37.8
Estimated audience size7,469,630
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Baseball audience in Canada
Age bracketShare%
16-1923%
20-2921%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Baseball audience comes from Canada.

Worldwide audience distribution share by country for Baseball
CountryShare
United States29.9%
Japan8.0%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball audience in Canada is strongest.

Fig. 05

Top regions by affinity

Baseball fans by region: top regions in Canada
#RegionReachAffinity×
01Ontario~4.5M1.43×
02Quebec~2.5M1.26×
03New Brunswick~200K1.09×
04Saskatchewan~200K1.03×
05British Columbia~1M1.00×
06Manitoba~300K0.94×
07Alberta~800K0.90×
08Nova Scotia~200K0.90×
09Prince Edward Island~30K0.82×
10Newfoundland and Labrador~90K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball audience
#·InterestCategoryAffinity×
01Seattle MarinersSports2.09×
02USA HockeySports1.84×
03Buffalo SabresSports1.70×
04Colorado AvalancheSports1.67×
05Vegas Golden KnightsSports1.65×
06Dallas StarsSports1.64×
07Rory McIlroySports1.63×
08Detroit Red WingsSports1.61×
09Carolina HurricanesSports1.61×
10Philadelphia FlyersSports1.61×
11The Open ChampionshipSports1.56×
12Beauty & FashionBeauty & Wellness1.55×
13Toronto Blue JaysSports1.54×
14WNBASports1.54×
15Vladimir Guerrero Jr.Sports1.51×
16George SpringerSports1.51×
17Trey YesavageSports1.51×
18Ernie ClementSports1.51×
19Rogers CentreSports1.50×
20Coca-Cola ColiseumSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.45×
IndividualismJOY1.30×
Early Adopter MentalityPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Convenience OrientationPREMIUM0.86×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baseball have in Canada?

Baseball has an estimated audience of 7,469,630 people in Canada, concentrated in Ontario and Quebec.

02

What is the gender split and age of Baseball fans?

41.7% of Baseball fans are female, 58.3% are male, with an average age of 37.8 years.

03

Which brands do Baseball fans like most?

Baseball fans show strongest brand affinity for Toronto Blue Jays (1.54×), Rogers Centre (1.5×), and Buffalo Sabres (1.7×) over the country average.

04

Where do Baseball fans live in Canada?

Baseball fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~2.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Baseball fans also like?

Beyond Baseball itself, the audience over-indexes on Rogers Centre (1.5×), Buffalo Sabres (1.7×), Vladimir Guerrero Jr. (1.51×), and Colorado Avalanche (1.67×) compared to the Canada average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Canada

See Baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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