A data profile of the people who buy, follow and care about Rogers Centre in Canada — modelled from more than twelve digital signal sources. Rogers Centre has an estimated audience of 4,240,213 people in Canada.
The average Rogers Centre fan in Canada is 39.8 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, Alberta.
Top brand affinities include Ice Hockey World Championships, Toronto Blue Jays, Sportsnet, with strongest over-indexing on Ice Hockey World Championships (2.56× the country average).
Demographically, the Rogers Centre audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Rogers Centre fan in Canada is more male, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Rogers Centre profile in Canada.
35.2% are female, 64.8% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 39.8 |
| Estimated audience size | 4,240,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Rogers Centre audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 75.3% |
| United States | 16.4% |
| United Kingdom | 2.4% |
Where the Rogers Centre audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 2.77× | |
| 02 | Newfoundland and Labrador | ~80K | 1.32× | |
| 03 | Nova Scotia | ~100K | 1.20× | |
| 04 | New Brunswick | ~90K | 1.00× | |
| 05 | Prince Edward Island | ~20K | 0.88× | |
| 06 | Saskatchewan | ~100K | 0.77× | |
| 07 | Alberta | ~300K | 0.60× | |
| 08 | Manitoba | ~90K | 0.59× | |
| 09 | Quebec | ~500K | 0.55× | |
| 10 | British Columbia | ~200K | 0.41× |
The strongest cross-interests of the Rogers Centre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toronto FC | Sports | 5.00× | ||
| 02 | Boston Red Sox | Sports | 3.84× | ||
| 03 | Sportsnet | Sports | 3.60× | ||
| 04 | Vegas Golden Knights | Sports | 3.10× | ||
| 05 | Connor McDavid | Sports | 3.09× | ||
| 06 | Family car | Cars & Mobility | 2.88× | ||
| 07 | Buffalo Bills | Sports | 2.86× | ||
| 08 | Toronto Blue Jays | Sports | 2.80× | ||
| 09 | Ice Hockey World Championships | Sports | 2.56× | ||
| 10 | Boston Bruins | Sports | 2.52× | ||
| 11 | Sidney Crosby | Sports | 2.50× | ||
| 12 | New York Yankees | Sports | 2.50× | ||
| 13 | Toronto Maple Leafs | Sports | 2.43× | ||
| 14 | MLB | Sports | 2.23× | ||
| 15 | Winnipeg Jets | Sports | 2.00× | ||
| 16 | PGA Tour | Sports | 1.97× | ||
| 17 | Ticketmaster | Travel & Leisure | 1.79× | ||
| 18 | NHL | Sports | 1.54× | ||
| 19 | WestJet | Travel & Leisure | 1.53× | ||
| 20 | Baseball | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.72× | |
| Family Orientation | CONSERVATISM | 1.52× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.78× |
Rogers Centre has an estimated audience of 4,240,213 people in Canada, concentrated in Ontario and Quebec.
35.2% of Rogers Centre fans are female, 64.8% are male, with an average age of 39.8 years.
Rogers Centre fans show strongest brand affinity for Ice Hockey World Championships (2.56×), Toronto Blue Jays (2.8×), and Sportsnet (3.6×) over the country average.
Rogers Centre fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~500K), and Alberta (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Rogers Centre itself, the audience over-indexes on Toronto Blue Jays (2.8×), Sportsnet (3.6×), Toronto Maple Leafs (2.43×), and MLB (2.23×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Rogers Centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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