A data profile of the people who buy, follow and care about Rogers Stadium in Canada — modelled from more than twelve digital signal sources. Rogers Stadium has an estimated audience of 4,396,271 people in Canada.
Rogers Stadium has an estimated audience of 4,396,271 people in Canada. 33.8% are female, 66.2% are male, average age 42.1. Top brand affinities: Ice Hockey World Championships, Toronto Blue Jays, Sportsnet, FIFA World Cup, Party City.
Top brand affinities include Ice Hockey World Championships, Toronto Blue Jays, Sportsnet, with strongest over-indexing on Ice Hockey World Championships (3.69× the country average).
Demographically, the Rogers Stadium audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
The typical Rogers Stadium fan in Canada is more male, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Rogers Stadium profile in Canada.
33.8% are female, 66.2% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 42.1 |
| Estimated audience size | 4,396,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Rogers Stadium audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 93.4% |
| United States | 4.8% |
| United Kingdom | 0.6% |
The strongest cross-interests of the Rogers Stadium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ice Hockey World Championships | Sports | 3.69× | ||
| 02 | New York Rangers | Sports | 3.53× | ||
| 03 | Party City | Kids & Family | 3.32× | ||
| 04 | Chicago Blackhawks | Sports | 3.23× | ||
| 05 | Detroit Red Wings | Sports | 3.15× | ||
| 06 | Sports betting | Games | 3.01× | ||
| 07 | Buffalo Bills | Sports | 3.00× | ||
| 08 | Boston Bruins | Sports | 2.97× | ||
| 09 | Vegas Golden Knights | Sports | 2.97× | ||
| 10 | Connor McDavid | Sports | 2.50× | ||
| 11 | Sidney Crosby | Sports | 2.42× | ||
| 12 | PGA Tour | Sports | 2.23× | ||
| 13 | Toronto Blue Jays | Sports | 2.06× | ||
| 14 | Ticketmaster | Travel & Leisure | 1.87× | ||
| 15 | Sportsnet | Sports | 1.81× | ||
| 16 | Online newspaper | News | 1.75× | ||
| 17 | FIFA World Cup | Sports | 1.71× | ||
| 18 | Edmonton Oilers | Sports | 1.62× | ||
| 19 | MLB | Sports | 1.62× | ||
| 20 | Wendy's | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.17× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Community Orientation | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.47× | |
| Creativity | OPEN | 0.55× | |
| Design Affinity | PREMIUM | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Rogers Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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