A data profile of the people who buy, follow and care about WestJet in Canada — modelled from more than twelve digital signal sources. WestJet has an estimated audience of 6,922,712 people in Canada.
The average WestJet fan in Canada is 45.5 years old, more female, and lives primarily in Alberta.
The audience is concentrated in Alberta, Ontario, British Columbia.
Top brand affinities include Air Canada, Air Transat, Toronto Blue Jays, with strongest over-indexing on Air Canada (3.82× the country average).
Demographically, the WestJet audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical WestJet fan in Canada is more female, around 45.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Air Canada.
The key figures that characterise the WestJet profile in Canada.
59.7% are female, 40.3% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 45.5 |
| Estimated audience size | 6,922,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide WestJet audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 72.6% |
| United States | 7.9% |
| United Kingdom | 2.6% |
Where the WestJet audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~2M | 2.23× | |
| 02 | Saskatchewan | ~300K | 1.58× | |
| 03 | Manitoba | ~400K | 1.48× | |
| 04 | British Columbia | ~1.5M | 1.39× | |
| 05 | Newfoundland and Labrador | ~100K | 0.95× | |
| 06 | Nova Scotia | ~200K | 0.75× | |
| 07 | Ontario | ~2M | 0.60× | |
| 08 | Prince Edward Island | ~20K | 0.48× | |
| 09 | New Brunswick | ~70K | 0.42× | |
| 10 | Quebec | ~200K | 0.14× |
The strongest cross-interests of the WestJet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Semarang | Travel & Leisure | 21.96× | ||
| 02 | Air Transat | Travel & Leisure | 4.56× | ||
| 03 | Air Miles | Travel & Leisure | 3.95× | ||
| 04 | Air Canada | Travel & Leisure | 3.82× | ||
| 05 | Aeroplan | Travel & Leisure | 3.45× | ||
| 06 | The Rookie | Movies & TV | 3.44× | ||
| 07 | Porter Airlines | Travel & Leisure | 2.95× | ||
| 08 | Save-On-Foods | Food & Beverages | 2.32× | ||
| 09 | Global Television Network | Movies & TV | 2.32× | ||
| 10 | The Weather Network | Movies & TV | 2.14× | ||
| 11 | Scotiabank | Business & Career | 2.13× | ||
| 12 | Toronto-Dominion Bank | Business & Career | 2.11× | ||
| 13 | London Drugs | Shopping | 1.94× | ||
| 14 | Royal Bank of Canada | Business & Career | 1.83× | ||
| 15 | Sport Chek | Shopping | 1.80× | ||
| 16 | Expedia | Travel & Leisure | 1.77× | ||
| 17 | Alberta | Travel & Leisure | 1.75× | ||
| 18 | Sportsnet | Sports | 1.64× | ||
| 19 | Toronto Blue Jays | Sports | 1.62× | ||
| 20 | Airbnb | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.50× | |
| Early Adopter Mentality | POWER | 1.47× | |
| Career Orientation | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.03× | |
| Convenience Orientation | PREMIUM | 1.03× | |
| Individualism | JOY | 1.04× |
WestJet's target market in Canada covers an estimated 6,922,712 people, concentrated in Alberta and Ontario.
59.7% of the WestJet audience are female, 40.3% are male, with an average age of 45.5 years.
WestJet fans show strongest brand affinity for Air Canada (3.82×), Air Transat (4.56×), and Toronto Blue Jays (1.62×) over the country average.
WestJet fans in Canada are most concentrated in Alberta (reach ~2M), Ontario (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond WestJet itself, the audience over-indexes on Air Transat (4.56×), Toronto Blue Jays (1.62×), Semarang (21.96×), and Porter Airlines (2.95×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for WestJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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