WestJet Audience in Canada
WestJet has an estimated audience of 6,922,712 people in Canada. 59.7% are female, 40.3% are male, average age 45.5. Top regions: Alberta, Ontario, British Columbia. Top brand affinities: Air Canada, Air Transat, Semarang, Toronto Blue Jays, Porter Airlines.
The average WestJet fan in Canada is 45.5 years old, more female, and lives primarily in Alberta. The audience is concentrated in Alberta, Ontario, British Columbia. Top brand affinities include Air Canada, Air Transat, Semarang, with strongest over-indexing on Air Canada (3.82× the country average). Demographically, the WestJet audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of WestJet fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 45.5 |
| Estimated audience size | 6,922,712 |
Audience persona
The typical WestJet fan in Canada is more female, around 45.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Air Canada.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Alberta | 1,905,304 | 2.23× |
| Ontario | 1,752,509 | 0.6× |
| British Columbia | 1,439,558 | 1.39× |
| Manitoba | 384,433 | 1.48× |
| Saskatchewan | 346,121 | 1.58× |
| Quebec | 238,541 | 0.14× |
| Nova Scotia | 154,542 | 0.75× |
| Newfoundland and Labrador | 100,006 | 0.95× |
| New Brunswick | 67,033 | 0.42× |
| Prince Edward Island | 16,290 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air Canada | 3.82× | Travel & Leisure |
| Air Transat | 4.56× | Travel & Leisure |
| Semarang | 21.96× | Travel & Leisure |
| Toronto Blue Jays | 1.62× | Sports |
| Porter Airlines | 2.95× | Travel & Leisure |
| Save-On-Foods | 2.32× | Food & Beverages |
| Scotiabank | 2.13× | Business & Career |
| Toronto-Dominion Bank | 2.11× | Business & Career |
| Sportsnet | 1.64× | Sports |
| Global Television Network | 2.32× | Movies & TV |
| The Weather Network | 2.14× | Movies & TV |
| The Rookie | 3.44× | Movies & TV |
| Royal Bank of Canada | 1.83× | Business & Career |
| Sport Chek | 1.8× | Shopping |
| Expedia | 1.77× | Travel & Leisure |
| Aeroplan | 3.45× | Travel & Leisure |
| London Drugs | 1.94× | Shopping |
| Alberta | 1.75× | Travel & Leisure |
| Airbnb | 1.61× | Travel & Leisure |
| Staples (Canada) | 1.67× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.5 |
| Early Adopter Mentality | POWER | 1.47 |
| Career Orientation | POWER | 1.36 |
| Need for Security | CONSERVATISM | 1.36 |
| Design Affinity | PREMIUM | 1.36 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 72.6% |
| United States | 8.1% |
| United Kingdom | 2.5% |
See WestJet audiences in other countries
More Airline audiences in Canada
- Air Canada (7,282,631)
- Air Transat (4,631,611)
- Porter Airlines (4,200,509)
- Indian (airline) (1,720,577)
- Air France (1,335,077)
Frequently asked questions
How many fans does WestJet have in Canada?
WestJet has an estimated audience of 6,922,712 people in Canada, concentrated in Alberta and Ontario.
What is the gender split and age of WestJet fans?
59.7% of WestJet fans are female, 40.3% are male, with an average age of 45.5 years.
Which brands do WestJet fans like most?
WestJet fans show strongest brand affinity for Air Canada (3.82×), Air Transat (4.56×), and Semarang (21.96×) over the country average.
Where do WestJet fans live in Canada?
WestJet fans in Canada are most concentrated in Alberta (reach 1,905,304), Ontario (reach 1,752,509), and British Columbia (reach 1,439,558). These three regions account for the largest share of the active audience.
What other brands do WestJet fans also like?
Beyond WestJet itself, the audience over-indexes on Air Transat (4.56×), Semarang (21.96×), Toronto Blue Jays (1.62×), and Porter Airlines (2.95×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for WestJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.