A data profile of the people who buy, follow and care about Global Television Network in Canada — modelled from more than twelve digital signal sources. Global Television Network has an estimated audience of 5,122,538 people in Canada.
The average Global Television Network fan in Canada is 41.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include WestJet, Wheel of Fortune (U.S. game show), Bruce Willis, with strongest over-indexing on WestJet (2.32× the country average).
Demographically, the Global Television Network audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Global Television Network fan in Canada is balanced, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for WestJet.
The key figures that characterise the Global Television Network profile in Canada.
54.9% are female, 45.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.6 |
| Estimated audience size | 5,122,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Global Television Network audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.9% |
| India | 6.3% |
| United Kingdom | 5.3% |
Where the Global Television Network audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.54× | |
| 02 | Nova Scotia | ~200K | 1.16× | |
| 03 | Prince Edward Island | ~30K | 1.10× | |
| 04 | Alberta | ~600K | 0.98× | |
| 05 | British Columbia | ~700K | 0.95× | |
| 06 | New Brunswick | ~100K | 0.93× | |
| 07 | Manitoba | ~200K | 0.92× | |
| 08 | Saskatchewan | ~100K | 0.92× | |
| 09 | Newfoundland and Labrador | ~70K | 0.92× | |
| 10 | Quebec | ~900K | 0.77× |
The strongest cross-interests of the Global Television Network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wheel of Fortune (U.S. game show) | Movies & TV | 7.48× | ||
| 02 | The Price Is Right | Movies & TV | 5.87× | ||
| 03 | Reese Witherspoon | Movies & TV | 4.55× | ||
| 04 | Survivor (U.S. TV series) | Movies & TV | 4.47× | ||
| 05 | Jeopardy! | Movies & TV | 4.25× | ||
| 06 | Bruce Willis | Movies & TV | 3.07× | ||
| 07 | WestJet | Travel & Leisure | 2.32× | ||
| 08 | Kevin Costner | Movies & TV | 2.24× | ||
| 09 | Hilary Duff | Movies & TV | 2.20× | ||
| 10 | Michelle Pfeiffer | Movies & TV | 2.01× | ||
| 11 | Air Miles | Travel & Leisure | 1.93× | ||
| 12 | Western Union | Business & Career | 1.80× | ||
| 13 | The Weather Network | Movies & TV | 1.75× | ||
| 14 | Bored Panda | Internet & Social Media | 1.72× | ||
| 15 | Air Transat | Travel & Leisure | 1.64× | ||
| 16 | Michael Jackson | Music & Radio | 1.64× | ||
| 17 | Sustainable energy | Home & Garden | 1.64× | ||
| 18 | Real property | Home & Garden | 1.60× | ||
| 19 | CBS Sports | Movies & TV | 1.53× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.22× | |
| Quality Awareness | PREMIUM | 1.20× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.83× | |
| Pet Ownership | JOY | 0.84× |
Global Television Network has an estimated audience of 5,122,538 people in Canada, concentrated in Ontario and Quebec.
54.9% of Global Television Network fans are female, 45.1% are male, with an average age of 41.6 years.
Global Television Network fans show strongest brand affinity for WestJet (2.32×), Wheel of Fortune (U.S. game show) (7.48×), and Bruce Willis (3.07×) over the country average.
Global Television Network fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~900K), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Global Television Network itself, the audience over-indexes on Wheel of Fortune (U.S. game show) (7.48×), Bruce Willis (3.07×), Survivor (U.S. TV series) (4.47×), and The Weather Network (1.75×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Global Television Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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