Global Television Network Audience in Canada
Global Television Network has an estimated audience of 5,122,538 people in Canada. 54.9% are female, 45.1% are male, average age 41.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: WestJet, Wheel of Fortune (U.S. game show), Bruce Willis, Survivor (U.S. TV series), Reese Witherspoon.
The average Global Television Network fan in Canada is 41.6 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include WestJet, Wheel of Fortune (U.S. game show), Bruce Willis, with strongest over-indexing on WestJet (2.32× the country average). Demographically, the Global Television Network audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Global Television Network fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.6 |
| Estimated audience size | 5,122,538 |
Audience persona
The typical Global Television Network fan in Canada is balanced, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for WestJet.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,300,850 | 1.54× |
| Quebec | 947,840 | 0.77× |
| British Columbia | 731,022 | 0.95× |
| Alberta | 617,241 | 0.98× |
| Nova Scotia | 177,530 | 1.16× |
| Manitoba | 175,804 | 0.92× |
| Saskatchewan | 149,651 | 0.92× |
| New Brunswick | 109,690 | 0.93× |
| Newfoundland and Labrador | 71,672 | 0.92× |
| Prince Edward Island | 27,612 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WestJet | 2.32× | Travel & Leisure |
| Wheel of Fortune (U.S. game show) | 7.48× | Movies & TV |
| Bruce Willis | 3.07× | Movies & TV |
| Survivor (U.S. TV series) | 4.47× | Movies & TV |
| Reese Witherspoon | 4.55× | Movies & TV |
| The Weather Network | 1.75× | Movies & TV |
| Real property | 1.6× | Home & Garden |
| Air Transat | 1.64× | Travel & Leisure |
| Western Union | 1.8× | Business & Career |
| Jeopardy! | 4.25× | Movies & TV |
| Sustainable energy | 1.64× | Home & Garden |
| Hilary Duff | 2.2× | Movies & TV |
| Tabloid (newspaper format) | 1.52× | Literature |
| The Price Is Right | 5.87× | Movies & TV |
| Michael Jackson | 1.64× | Music & Radio |
| Kevin Costner | 2.24× | Movies & TV |
| Air Miles | 1.93× | Travel & Leisure |
| Bored Panda | 1.72× | Internet & Social Media |
| CBS Sports | 1.53× | Movies & TV |
| Blanket | 1.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Quality Awareness | PREMIUM | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
| Sustainability | BALANCE | 1.19 |
| Individualism | JOY | 1.19 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| India | 6.3% |
| United Kingdom | 5.3% |
See Global Television Network audiences in other countries
- Global Television Network — Germany
- Global Television Network — United States
- Global Television Network — United Kingdom
- Global Television Network — France
- Global Television Network — Italy
- Global Television Network — Spain
- Global Television Network — Brazil
- Global Television Network — Japan
- Global Television Network — South Korea
- Global Television Network — India
- Global Television Network — Mexico
More Movies & TV audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Global Television Network have in Canada?
Global Television Network has an estimated audience of 5,122,538 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Global Television Network fans?
54.9% of Global Television Network fans are female, 45.1% are male, with an average age of 41.6 years.
Which brands do Global Television Network fans like most?
Global Television Network fans show strongest brand affinity for WestJet (2.32×), Wheel of Fortune (U.S. game show) (7.48×), and Bruce Willis (3.07×) over the country average.
Where do Global Television Network fans live in Canada?
Global Television Network fans in Canada are most concentrated in Ontario (reach 3,300,850), Quebec (reach 947,840), and British Columbia (reach 731,022). These three regions account for the largest share of the active audience.
What other brands do Global Television Network fans also like?
Beyond Global Television Network itself, the audience over-indexes on Wheel of Fortune (U.S. game show) (7.48×), Bruce Willis (3.07×), Survivor (U.S. TV series) (4.47×), and Reese Witherspoon (4.55×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Global Television Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.