A data profile of the people who buy, follow and care about Global Television Network in United Kingdom — modelled from more than twelve digital signal sources. Global Television Network has an estimated audience of 8,528,028 people in United Kingdom.
The average Global Television Network fan in United Kingdom is 44.5 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Wikipedia, Esso, William Hill (bookmaker), with strongest over-indexing on Wikipedia (2.9× the country average).
Demographically, the Global Television Network audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Global Television Network fan in United Kingdom is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Global Television Network profile in United Kingdom.
55.5% are female, 44.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.5 |
| Estimated audience size | 8,528,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Global Television Network audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.9% |
| India | 6.3% |
| United Kingdom | 5.3% |
Where the Global Television Network audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~300K | 1.05× | |
| 02 | East Midlands | ~600K | 1.03× | |
| 03 | South West | ~700K | 1.01× | |
| 04 | East of England | ~800K | 0.99× | |
| 05 | Yorkshire and the Humber | ~700K | 0.98× | |
| 06 | South East | ~1M | 0.97× | |
| 07 | West Midlands | ~400K | 0.97× | |
| 08 | North West | ~900K | 0.96× |
The strongest cross-interests of the Global Television Network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bruce Willis | Movies & TV | 3.17× | ||
| 02 | Esso | Cars & Mobility | 2.94× | ||
| 03 | Wikipedia | Internet & Social Media | 2.90× | ||
| 04 | Sharon Osbourne | Movies & TV | 2.59× | ||
| 05 | Betfair | Games | 2.56× | ||
| 06 | Risk management | Business & Career | 2.46× | ||
| 07 | Adoption | Kids & Family | 2.46× | ||
| 08 | William Hill (bookmaker) | Games | 2.23× | ||
| 09 | Satire | Literature | 2.17× | ||
| 10 | Refrigerator | Home & Garden | 2.15× | ||
| 11 | Internet & Social Media | 2.11× | |||
| 12 | Breaking news | Movies & TV | 2.02× | ||
| 13 | Mobile home | Cars & Mobility | 1.97× | ||
| 14 | Dentistry | Business & Career | 1.97× | ||
| 15 | Mother's Day | Kids & Family | 1.94× | ||
| 16 | Hobby | Home & Garden | 1.90× | ||
| 17 | Volunteering | Politics & Society | 1.87× | ||
| 18 | Distilled beverage | Food & Beverages | 1.79× | ||
| 19 | Aldi | Shopping | 1.60× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.23× | |
| Need for Security | CONSERVATISM | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.69× | |
| Community Orientation | OPEN | 0.77× | |
| Design Affinity | PREMIUM | 0.83× |
Global Television Network has an estimated audience of 8,528,028 people in United Kingdom, concentrated in South East and North West.
55.5% of Global Television Network fans are female, 44.5% are male, with an average age of 44.5 years.
Global Television Network fans show strongest brand affinity for Wikipedia (2.9×), Esso (2.94×), and William Hill (bookmaker) (2.23×) over the country average.
Global Television Network fans in United Kingdom are most concentrated in South East (reach ~1M), North West (reach ~900K), and East of England (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Global Television Network itself, the audience over-indexes on Esso (2.94×), William Hill (bookmaker) (2.23×), WhatsApp (2.11×), and Hobby (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Global Television Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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