Air Canada Audience in Canada
Air Canada has an estimated audience of 7,282,631 people in Canada. 56.7% are female, 43.3% are male, average age 45.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: WestJet, Air Transat, Expedia, Aeroplan, Porter Airlines.
The average Air Canada fan in Canada is 45.6 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include WestJet, Air Transat, Expedia, with strongest over-indexing on WestJet (2.12× the country average). Demographically, the Air Canada audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Air Canada fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 45.6 |
| Estimated audience size | 7,282,631 |
Audience persona
The typical Air Canada fan in Canada is more female, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for WestJet.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,345,641 | 1.1× |
| Quebec | 1,782,680 | 1.02× |
| British Columbia | 1,243,813 | 1.14× |
| Alberta | 753,471 | 0.84× |
| Nova Scotia | 222,349 | 1.02× |
| Manitoba | 205,271 | 0.75× |
| New Brunswick | 166,741 | 0.99× |
| Newfoundland and Labrador | 166,122 | 1.5× |
| Saskatchewan | 151,697 | 0.66× |
| Prince Edward Island | 34,916 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WestJet | 2.12× | Travel & Leisure |
| Air Transat | 2.0× | Travel & Leisure |
| Expedia | 1.52× | Travel & Leisure |
| Aeroplan | 2.81× | Travel & Leisure |
| Porter Airlines | 1.8× | Travel & Leisure |
| Air France | 3.04× | Travel & Leisure |
| Airline | 1.81× | Travel & Leisure |
| SAQ | 1.7× | Food & Beverages |
| Google Flights | 1.7× | Travel & Leisure |
| Business class | 2.01× | Travel & Leisure |
| Qatar Airways | 2.71× | Travel & Leisure |
| Loyalty program | 2.22× | Shopping |
| KLM | 2.96× | Travel & Leisure |
| Trivago | 1.65× | Travel & Leisure |
| Kayak | 1.56× | Travel & Leisure |
| Princess Cruises | 2.39× | Travel & Leisure |
| United Airlines | 2.02× | Travel & Leisure |
| Zoom (TV channel) | 1.5× | Technology & Electronics |
| Wedding reception | 1.53× | Kids & Family |
| CheapOair | 1.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.49 |
| Travelling | THRILL | 1.18 |
| Urban Lifestyle | OPEN | 1.15 |
| Early Adopter Mentality | POWER | 1.11 |
| Need for Security | CONSERVATISM | 1.0 |
| Patriotism | CONSERVATISM | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 34.1% |
| United States | 19.3% |
| China | 5.5% |
See Air Canada audiences in other countries
More Airline audiences in Canada
- WestJet (6,922,712)
- Air Transat (4,631,611)
- Porter Airlines (4,200,509)
- Indian (airline) (1,720,577)
- Air France (1,335,077)
Frequently asked questions
How many fans does Air Canada have in Canada?
Air Canada has an estimated audience of 7,282,631 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Air Canada fans?
56.7% of Air Canada fans are female, 43.3% are male, with an average age of 45.6 years.
Which brands do Air Canada fans like most?
Air Canada fans show strongest brand affinity for WestJet (2.12×), Air Transat (2.0×), and Expedia (1.52×) over the country average.
Where do Air Canada fans live in Canada?
Air Canada fans in Canada are most concentrated in Ontario (reach 3,345,641), Quebec (reach 1,782,680), and British Columbia (reach 1,243,813). These three regions account for the largest share of the active audience.
What other brands do Air Canada fans also like?
Beyond Air Canada itself, the audience over-indexes on Air Transat (2.0×), Expedia (1.52×), Aeroplan (2.81×), and Porter Airlines (1.8×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Air Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.