A data profile of the people who buy, follow and care about Air Canada in Canada — modelled from more than twelve digital signal sources. Air Canada has an estimated audience of 7,282,631 people in Canada.
The average Air Canada fan in Canada is 45.6 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include WestJet, Air Transat, Expedia, with strongest over-indexing on WestJet (2.12× the country average).
Demographically, the Air Canada audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Air Canada fan in Canada is more female, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for WestJet.
The key figures that characterise the Air Canada profile in Canada.
56.7% are female, 43.3% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 45.6 |
| Estimated audience size | 7,282,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Air Canada audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 34.1% |
| United States | 19.7% |
| China | 5.5% |
Where the Air Canada audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~200K | 1.50× | |
| 02 | British Columbia | ~1M | 1.14× | |
| 03 | Ontario | ~3.5M | 1.10× | |
| 04 | Quebec | ~2M | 1.02× | |
| 05 | Nova Scotia | ~200K | 1.02× | |
| 06 | New Brunswick | ~200K | 0.99× | |
| 07 | Prince Edward Island | ~30K | 0.98× | |
| 08 | Alberta | ~800K | 0.84× | |
| 09 | Manitoba | ~200K | 0.75× | |
| 10 | Saskatchewan | ~200K | 0.66× |
The strongest cross-interests of the Air Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air France | Travel & Leisure | 3.04× | ||
| 02 | KLM | Travel & Leisure | 2.96× | ||
| 03 | Aeroplan | Travel & Leisure | 2.81× | ||
| 04 | Qatar Airways | Travel & Leisure | 2.71× | ||
| 05 | Princess Cruises | Travel & Leisure | 2.39× | ||
| 06 | Loyalty program | Shopping | 2.22× | ||
| 07 | WestJet | Travel & Leisure | 2.12× | ||
| 08 | United Airlines | Travel & Leisure | 2.02× | ||
| 09 | Business class | Travel & Leisure | 2.01× | ||
| 10 | Air Transat | Travel & Leisure | 2.00× | ||
| 11 | Airline | Travel & Leisure | 1.81× | ||
| 12 | Porter Airlines | Travel & Leisure | 1.80× | ||
| 13 | CheapOair | Travel & Leisure | 1.78× | ||
| 14 | SAQ | Food & Beverages | 1.70× | ||
| 15 | Google Flights | Travel & Leisure | 1.70× | ||
| 16 | Trivago | Travel & Leisure | 1.65× | ||
| 17 | Kayak | Travel & Leisure | 1.56× | ||
| 18 | Wedding reception | Kids & Family | 1.53× | ||
| 19 | Expedia | Travel & Leisure | 1.52× | ||
| 20 | Zoom (TV channel) | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.49× | |
| Travelling | THRILL | 1.18× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.71× | |
| Spirituality | BALANCE | 0.78× | |
| Family Orientation | CONSERVATISM | 0.78× |
Air Canada's target market in Canada covers an estimated 7,282,631 people, concentrated in Ontario and Quebec.
56.7% of the Air Canada audience are female, 43.3% are male, with an average age of 45.6 years.
Air Canada fans show strongest brand affinity for WestJet (2.12×), Air Transat (2.0×), and Expedia (1.52×) over the country average.
Air Canada fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~2M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Air Canada itself, the audience over-indexes on Air Transat (2.0×), Expedia (1.52×), Aeroplan (2.81×), and Porter Airlines (1.8×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Air Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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