Royal Bank of Canada Audience in Canada
Royal Bank of Canada has an estimated audience of 7,241,256 people in Canada. 45.2% are female, 54.8% are male, average age 41.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: TD Canada Trust, Toronto-Dominion Bank, Scotiabank, Loto-Québec, Bank of Montreal.
The average Royal Bank of Canada fan in Canada is 41.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include TD Canada Trust, Toronto-Dominion Bank, Scotiabank, with strongest over-indexing on TD Canada Trust (2.01× the country average). Demographically, the Royal Bank of Canada audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Royal Bank of Canada fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 41.0 |
| Estimated audience size | 7,241,256 |
Audience persona
The typical Royal Bank of Canada fan in Canada is balanced, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for TD Canada Trust.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,296,304 | 1.09× |
| Quebec | 1,627,893 | 0.94× |
| British Columbia | 1,298,015 | 1.2× |
| Alberta | 976,339 | 1.09× |
| Manitoba | 293,713 | 1.08× |
| Nova Scotia | 247,054 | 1.14× |
| Saskatchewan | 228,048 | 0.99× |
| New Brunswick | 182,264 | 1.09× |
| Newfoundland and Labrador | 84,344 | 0.77× |
| Prince Edward Island | 21,671 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TD Canada Trust | 2.01× | Business & Career |
| Toronto-Dominion Bank | 1.86× | Business & Career |
| Scotiabank | 1.6× | Business & Career |
| Loto-Québec | 1.54× | Games |
| Bank of Montreal | 1.95× | Business & Career |
| Capital One | 1.62× | Business & Career |
| Subaru | 1.52× | Cars & Mobility |
| French hip hop | 1.52× | Music & Radio |
| ALDO Shoes | 1.76× | Fashion & Accessoires |
| Divertissement | 1.78× | Politics & Society |
| Mumbai | 1.51× | Travel & Leisure |
| SkipTheDishes | 1.64× | Food & Beverages |
| National Bank of Canada | 2.15× | Business & Career |
| MasterCard | 1.52× | Business & Career |
| Buyer brokerage | 1.64× | Home & Garden |
| Squarespace | 1.64× | Technology & Electronics |
| Coca-Cola | 1.68× | Food & Beverages |
| MailChimp | 1.67× | Internet & Social Media |
| TransUnion | 2.1× | Technology & Electronics |
| Bijou (jewellery) | 1.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.19 |
| Spirituality | BALANCE | 1.0 |
| Individualism | JOY | 1.0 |
| Early Adopter Mentality | POWER | 0.94 |
| Social Media Usage | JOY | 0.93 |
| Patriotism | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 56.3% |
| United States | 9.6% |
| China | 6.2% |
See Royal Bank of Canada audiences in other countries
- Royal Bank of Canada — Germany
- Royal Bank of Canada — United States
- Royal Bank of Canada — United Kingdom
- Royal Bank of Canada — France
- Royal Bank of Canada — Italy
- Royal Bank of Canada — Spain
- Royal Bank of Canada — Brazil
- Royal Bank of Canada — Japan
- Royal Bank of Canada — South Korea
- Royal Bank of Canada — India
- Royal Bank of Canada — Mexico
More Bank audiences in Canada
- Scotiabank (6,716,216)
- Toronto-Dominion Bank (6,644,743)
- Capital One (2,510,384)
- Bank of Montreal (1,777,058)
- Halifax (United Kingdom bank) (860,777)
Frequently asked questions
How many fans does Royal Bank of Canada have in Canada?
Royal Bank of Canada has an estimated audience of 7,241,256 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Royal Bank of Canada fans?
45.2% of Royal Bank of Canada fans are female, 54.8% are male, with an average age of 41.0 years.
Which brands do Royal Bank of Canada fans like most?
Royal Bank of Canada fans show strongest brand affinity for TD Canada Trust (2.01×), Toronto-Dominion Bank (1.86×), and Scotiabank (1.6×) over the country average.
Where do Royal Bank of Canada fans live in Canada?
Royal Bank of Canada fans in Canada are most concentrated in Ontario (reach 3,296,304), Quebec (reach 1,627,893), and British Columbia (reach 1,298,015). These three regions account for the largest share of the active audience.
What other brands do Royal Bank of Canada fans also like?
Beyond Royal Bank of Canada itself, the audience over-indexes on Toronto-Dominion Bank (1.86×), Scotiabank (1.6×), Loto-Québec (1.54×), and Bank of Montreal (1.95×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Royal Bank of Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.