A data profile of the people who buy, follow and care about Royal Bank of Canada in Canada — modelled from more than twelve digital signal sources. Royal Bank of Canada has an estimated audience of 7,241,256 people in Canada.
The average Royal Bank of Canada fan in Canada is 41.0 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include TD Canada Trust, Toronto-Dominion Bank, Bank of Montreal, with strongest over-indexing on TD Canada Trust (2.01× the country average).
Demographically, the Royal Bank of Canada audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Royal Bank of Canada fan in Canada is balanced, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for TD Canada Trust.
The key figures that characterise the Royal Bank of Canada profile in Canada.
45.2% are female, 54.8% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 41.0 |
| Estimated audience size | 7,241,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Royal Bank of Canada audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 56.7% |
| United States | 9.9% |
| China | 6.3% |
Where the Royal Bank of Canada audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 1.20× | |
| 02 | Nova Scotia | ~200K | 1.14× | |
| 03 | Ontario | ~3.5M | 1.09× | |
| 04 | Alberta | ~1M | 1.09× | |
| 05 | New Brunswick | ~200K | 1.09× | |
| 06 | Manitoba | ~300K | 1.08× | |
| 07 | Saskatchewan | ~200K | 0.99× | |
| 08 | Quebec | ~1.5M | 0.94× | |
| 09 | Newfoundland and Labrador | ~80K | 0.77× | |
| 10 | Prince Edward Island | ~20K | 0.61× |
The strongest cross-interests of the Royal Bank of Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Bank of Canada | Business & Career | 2.15× | ||
| 02 | TransUnion | Technology & Electronics | 2.10× | ||
| 03 | TD Canada Trust | Business & Career | 2.01× | ||
| 04 | Bank of Montreal | Business & Career | 1.95× | ||
| 05 | Toronto-Dominion Bank | Business & Career | 1.86× | ||
| 06 | Divertissement | Politics & Society | 1.78× | ||
| 07 | ALDO Shoes | Fashion & Accessoires | 1.76× | ||
| 08 | Coca-Cola | Food & Beverages | 1.68× | ||
| 09 | MailChimp | Internet & Social Media | 1.67× | ||
| 10 | SkipTheDishes | Food & Beverages | 1.64× | ||
| 11 | Squarespace | Technology & Electronics | 1.64× | ||
| 12 | Buyer brokerage | Home & Garden | 1.64× | ||
| 13 | Capital One | Business & Career | 1.62× | ||
| 14 | Scotiabank | Business & Career | 1.60× | ||
| 15 | Loto-Québec | Games | 1.54× | ||
| 16 | Bijou (jewellery) | Fashion & Accessoires | 1.54× | ||
| 17 | Subaru | Cars & Mobility | 1.52× | ||
| 18 | French hip hop | Music & Radio | 1.52× | ||
| 19 | MasterCard | Business & Career | 1.52× | ||
| 20 | Mumbai | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.19× | |
| Spirituality | BALANCE | 1.00× | |
| Individualism | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Need for Security | CONSERVATISM | 0.80× |
Royal Bank of Canada's target market in Canada covers an estimated 7,241,256 people, concentrated in Ontario and Quebec.
45.2% of the Royal Bank of Canada audience are female, 54.8% are male, with an average age of 41.0 years.
Royal Bank of Canada fans show strongest brand affinity for TD Canada Trust (2.01×), Toronto-Dominion Bank (1.86×), and Bank of Montreal (1.95×) over the country average.
Royal Bank of Canada fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~1.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Royal Bank of Canada itself, the audience over-indexes on Toronto-Dominion Bank (1.86×), Bank of Montreal (1.95×), Scotiabank (1.6×), and Loto-Québec (1.54×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Royal Bank of Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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