Royal Bank of Canada Audience in United States

Royal Bank of Canada logo

Royal Bank of Canada has an estimated audience of 1,232,711 people in United States. 46.2% are female, 53.8% are male, average age 41.0. Top regions: California, Florida, Texas. Top brand affinities: Alternative dance, Andrew Zimmern, IE Business School, Interac, Repetto.

The average Royal Bank of Canada fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Alternative dance, Andrew Zimmern, IE Business School, with strongest over-indexing on Alternative dance (41.91× the country average). Demographically, the Royal Bank of Canada audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Royal Bank of Canada fans

Demographic split for Royal Bank of Canada audience in United States
MetricValue
Female46.2%
Male53.8%
Average age41.0
Estimated audience size1,232,711

Audience persona

The typical Royal Bank of Canada fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Alternative dance.

Top regions in United States

Top regions ranked by reach for Royal Bank of Canada in United States
RegionReachAffinity
California152,6731.13×
Florida124,1951.49×
Texas105,0520.99×
New York104,9951.52×
Washington40,7491.65×
Pennsylvania38,4200.93×
Illinois37,6810.92×
New Jersey37,5661.2×
Michigan36,6061.14×
North Carolina35,8700.97×
Ohio34,9240.92×
Virginia34,8151.16×
Georgia32,3890.85×
Arizona30,6011.22×
Massachusetts29,7711.23×
Minnesota24,4121.38×
Maryland19,6670.93×
Tennessee18,0140.73×
South Carolina17,4750.94×
Indiana17,2930.77×
Oregon17,2281.22×
Colorado17,0630.88×
Wisconsin16,0400.86×
Missouri15,4590.78×
Connecticut13,7451.11×
Nevada12,3821.04×
Alabama11,3890.66×
Kentucky10,9600.71×
Louisiana10,9320.69×
Oklahoma9,4090.69×
Washington, District of Columbia8,6662.34×
Hawaii7,6271.44×
Iowa7,4990.74×
Utah7,3250.66×
Kansas7,2740.75×
Mississippi6,8800.68×
Arkansas6,7090.66×
Maine6,1021.38×
New Hampshire5,2141.07×
Idaho5,1720.84×
New Mexico4,9520.8×
West Virginia4,8880.85×
Nebraska4,4380.72×
Montana3,9771.16×
Rhode Island3,3450.85×
North Dakota2,9191.15×
Vermont2,6701.23×
Delaware2,4470.72×
Alaska2,1120.8×
South Dakota2,0580.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Royal Bank of Canada audience
BrandAffinityCategory
Alternative dance41.91×Music & Radio
Andrew Zimmern89.22×Food & Beverages
IE Business School143.79×Business & Career
Interac179.98×Business & Career
Repetto123.41×Fashion & Accessoires
Bloch (company)86×Fashion & Accessoires
C. J. Box113.12×Literature
Indian Institutes of Technology76.06×Business & Career
Competitor Running149.88×
INSEAD100.97×Business & Career
Capezio60.46×Sports
Tap dance16.64×Sports
Paint roller26.53×Home & Garden
James Lee Burke118.13×Literature
Aerosol paint32.6×Arts & Culture
Junior athletics73×Sports
Dancing with the Stars8.08×Movies & TV
American Ballet Theatre16.84×Arts & Culture
Halo Hair Extensions32.5×Beauty & Wellness
Zala Hair Extensions35.85×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Royal Bank of Canada audience
TraitClusterScore
PatriotismCONSERVATISM2.41
Career OrientationPOWER1.69
Risk AppetiteTHRILL1.5
Need for SecurityCONSERVATISM1.3
SpiritualityBALANCE1.23
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Royal Bank of Canada
CountryShare
Canada57.3%
United States9.8%
China6.3%

See Royal Bank of Canada audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Royal Bank of Canada have in United States?

Royal Bank of Canada has an estimated audience of 1,232,711 people in United States, concentrated in California and Florida.

What is the gender split and age of Royal Bank of Canada fans?

46.2% of Royal Bank of Canada fans are female, 53.8% are male, with an average age of 41.0 years.

Which brands do Royal Bank of Canada fans like most?

Royal Bank of Canada fans show strongest brand affinity for Alternative dance (41.91×), Andrew Zimmern (89.22×), and IE Business School (143.79×) over the country average.

Where do Royal Bank of Canada fans live in United States?

Royal Bank of Canada fans in United States are most concentrated in California (reach 152,673), Florida (reach 124,195), and Texas (reach 105,052). These three regions account for the largest share of the active audience.

What other brands do Royal Bank of Canada fans also like?

Beyond Royal Bank of Canada itself, the audience over-indexes on Andrew Zimmern (89.22×), IE Business School (143.79×), Interac (179.98×), and Repetto (123.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Bank of Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.