Rascasse Audience Intelligence

Royal Bank of Canada Target Market in United States

A data profile of the people who buy, follow and care about Royal Bank of Canada in United States — modelled from more than twelve digital signal sources. Royal Bank of Canada has an estimated audience of 1,259,462 people in United States.

#21among Bank in United States#2068among Brand in United States#1369in Business & Career

The average Royal Bank of Canada fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Alternative dance, Andrew Zimmern, IE Business School, with strongest over-indexing on Alternative dance (41.91× the country average).

Demographically, the Royal Bank of Canada audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Pet Ownership, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Royal Bank of Canada fan in United States is balanced, around 41.0 years old, with strong Pet Ownership tendencies and a notable affinity for Alternative dance.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Royal Bank of Canada profile in United States.

Audience size
1.3M
in United States
Gender
46.2%♀
53.8% male
Age
41.0
average years
Country rank
#20162
Brand in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Royal Bank of Canada

46.2% are female, 53.8% are male, average age 41.0.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Royal Bank of Canada audience in United States
MetricValue
Female46.2%
Male53.8%
Average age41.0
Estimated audience size1,259,462
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Royal Bank of Canada audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4921%
50+24%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Royal Bank of Canada audience comes from United States.

Worldwide audience distribution share by country for Royal Bank of Canada
CountryShare
Canada56.7%
United States9.9%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Royal Bank of Canada audience in United States is strongest.

Fig. 05

Top regions by affinity

Royal Bank of Canada customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K2.00×
02Washington~40K1.56×
03Florida~100K1.40×
04New York~100K1.40×
05Maine~6K1.37×
06Minnesota~20K1.36×
07Hawaii~7K1.34×
08Montana~4K1.27×
09Vermont~3K1.26×
10North Dakota~3K1.20×
11Arizona~30K1.19×
12Oregon~20K1.19×
13Massachusetts~30K1.18×
14New Jersey~40K1.15×
15Virginia~30K1.11×
16Connecticut~10K1.11×
17New Hampshire~5K1.09×
18Michigan~30K1.06×
19California~100K1.04×
20Nevada~10K0.99×
21North Carolina~40K0.97×
22South Dakota~3K0.97×
23Texas~100K0.95×
24Maryland~20K0.95×
25South Carolina~20K0.95×
26Wisconsin~20K0.93×
27Alaska~2K0.92×
28Illinois~40K0.89×
29Rhode Island~3K0.89×
30Pennsylvania~40K0.88×
31Colorado~20K0.88×
32West Virginia~5K0.88×
33Idaho~5K0.87×
34Ohio~30K0.85×
35New Mexico~5K0.83×
36Georgia~30K0.82×
37Delaware~3K0.82×
38Indiana~20K0.81×
39Kentucky~10K0.81×
40Missouri~20K0.79×
41Nebraska~5K0.79×
42Louisiana~10K0.78×
43Iowa~8K0.78×
44Kansas~7K0.77×
45Utah~8K0.74×
46Mississippi~8K0.74×
47Tennessee~20K0.73×
48Oklahoma~10K0.71×
49Arkansas~7K0.69×
50Alabama~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Royal Bank of Canada, United States
0.65×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Royal Bank of Canada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Royal Bank of Canada audience
#·InterestCategoryAffinity×
01InteracBusiness & Career179.98×
02Competitor RunningTopic149.88×
03IE Business SchoolBusiness & Career143.79×
04RepettoFashion & Accessoires123.41×
05James Lee BurkeLiterature118.13×
06C. J. BoxLiterature113.12×
07INSEADBusiness & Career100.97×
08Andrew ZimmernFood & Beverages89.22×
09Bloch (company)Fashion & Accessoires86.00×
10Indian Institutes of TechnologyBusiness & Career76.06×
11Junior athleticsSports73.00×
12CapezioSports60.46×
13Alternative danceMusic & Radio41.91×
14Aerosol paintArts & Culture32.60×
15Halo Hair ExtensionsBeauty & Wellness32.50×
16Paint rollerHome & Garden26.53×
17New York City BalletArts & Culture18.44×
18American Ballet TheatreArts & Culture16.84×
19Tap danceSports16.64×
20Dancing with the StarsMovies & TV8.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Royal Bank of Canada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Royal Bank of Canada audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.55×
Career OrientationPOWER1.43×
SustainabilityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Royal Bank of Canada audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Convenience OrientationPREMIUM0.81×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Royal Bank of Canada's target market in United States?

Royal Bank of Canada's target market in United States covers an estimated 1,259,462 people, concentrated in California and Florida.

02

What is the gender split and age of Royal Bank of Canada customers?

46.2% of the Royal Bank of Canada audience are female, 53.8% are male, with an average age of 41.0 years.

03

Which brands do Royal Bank of Canada fans like most?

Royal Bank of Canada fans show strongest brand affinity for Alternative dance (41.91×), Andrew Zimmern (89.22×), and IE Business School (143.79×) over the country average.

04

Where do Royal Bank of Canada fans live in United States?

Royal Bank of Canada fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Royal Bank of Canada fans also like?

Beyond Royal Bank of Canada itself, the audience over-indexes on Andrew Zimmern (89.22×), IE Business School (143.79×), Repetto (123.41×), and Interac (179.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See Royal Bank of Canada audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Bank of Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →