Rascasse Audience Intelligence

American Ballet Theatre Target Market in United States

A data profile of the people who buy, follow and care about American Ballet Theatre in United States — modelled from more than twelve digital signal sources. American Ballet Theatre has an estimated audience of 2,164,606 people in United States.

#18among Charity in United States#1365among Brand in United States#140in Arts & Culture

The average American Ballet Theatre fan in United States is 37.1 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, New York, California.

Top brand affinities include Crochet, Mrs. Doubtfire, Diane Keaton, with strongest over-indexing on Crochet (25.09× the country average).

Demographically, the American Ballet Theatre audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Ballet Theatre fan in United States is more female, around 37.1 years old, with strong Tradition tendencies and a notable affinity for Crochet.

Category: Arts & Culture · Type: Brand · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Ballet Theatre profile in United States.

Audience size
2.2M
in United States
Gender
66.0%♀
34.0% male
Age
37.1
average years
Country rank
#13389
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Ballet Theatre

66.0% are female, 34.0% are male, average age 37.1.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for American Ballet Theatre audience in United States
MetricValue
Female66.0%
Male34.0%
Average age37.1
Estimated audience size2,164,606
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the American Ballet Theatre audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

41.1%

of the worldwide American Ballet Theatre audience comes from United States.

Worldwide audience distribution share by country for American Ballet Theatre
CountryShare
United States41.1%
Japan9.3%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Ballet Theatre audience in United States is strongest.

Fig. 05

Top regions by affinity

American Ballet Theatre customers by region in United States
#RegionReachAffinity×
01Illinois~1.5M28.22×
02Wisconsin~70K2.08×
03New York~200K1.53×
04Indiana~40K1.08×
05Alaska~5K1.00×
06Washington, District of Columbia~5K0.85×
07New Jersey~40K0.73×
08South Dakota~4K0.72×
09Connecticut~10K0.68×
10Vermont~2K0.65×
11North Dakota~3K0.60×
12Montana~3K0.56×
13Rhode Island~4K0.53×
14Iowa~9K0.52×
15Delaware~3K0.52×
16Michigan~30K0.51×
17Maine~4K0.51×
18Hawaii~5K0.50×
19New Hampshire~4K0.50×
20West Virginia~5K0.49×
21Nebraska~5K0.48×
22Massachusetts~20K0.47×
23Maryland~20K0.46×
24Florida~60K0.45×
25Virginia~20K0.45×
26Colorado~20K0.45×
27Minnesota~10K0.45×
28Kansas~7K0.45×
29Idaho~5K0.45×
30Mississippi~8K0.44×
31New Mexico~5K0.44×
32Alabama~10K0.43×
33Missouri~10K0.42×
34Arkansas~7K0.42×
35California~100K0.41×
36Arizona~20K0.41×
37Pennsylvania~30K0.39×
38South Carolina~10K0.39×
39Louisiana~10K0.39×
40Oklahoma~9K0.39×
41Tennessee~20K0.38×
42Kentucky~10K0.38×
43Nevada~8K0.38×
44North Carolina~20K0.37×
45Washington~20K0.37×
46Oregon~9K0.37×
47Utah~7K0.37×
48Georgia~20K0.35×
49Ohio~20K0.34×
50Texas~60K0.33×
Fig. 06

Affinity by region

Affinity by region — American Ballet Theatre, United States
0.33×1.00×28.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Ballet Theatre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Ballet Theatre audience
#·InterestCategoryAffinity×
01CrochetHome & Garden25.09×
02Mrs. DoubtfireMovies & TV24.79×
03Royal Bank of CanadaBusiness & Career16.84×
04Pole danceSports16.46×
05Tim DuncanSports15.94×
06TVLineNews15.75×
07TV GuideMovies & TV13.28×
08Cats (musical)Music & Radio11.15×
09Marlon BrandoMovies & TV9.50×
10Artistic gymnasticsSports7.88×
11Diane KeatonMovies & TV7.84×
12Al PacinoMovies & TV7.41×
13DailymotionMovies & TV5.75×
14Tony AwardArts & Culture5.44×
15Folk musicMusic & Radio4.02×
16Diaper bagKids & Family3.60×
17Broadway theatreTravel & Leisure3.34×
18Planet FitnessSports3.15×
19GymnasticsSports3.14×
20Trader Joe'sShopping2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Ballet Theatre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Ballet Theatre audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.04×
Community OrientationOPEN1.68×
Design AffinityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Ballet Theatre audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
ExtroversionTHRILL0.95×
IndividualismJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is American Ballet Theatre's target market in United States?

American Ballet Theatre's target market in United States covers an estimated 2,164,606 people, concentrated in Illinois and New York.

02

What is the gender split and age of American Ballet Theatre customers?

66.0% of the American Ballet Theatre audience are female, 34.0% are male, with an average age of 37.1 years.

03

Which brands do American Ballet Theatre fans like most?

American Ballet Theatre fans show strongest brand affinity for Crochet (25.09×), Mrs. Doubtfire (24.79×), and Diane Keaton (7.84×) over the country average.

04

Where do American Ballet Theatre fans live in United States?

American Ballet Theatre fans in United States are most concentrated in Illinois (reach ~1.5M), New York (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do American Ballet Theatre fans also like?

Beyond American Ballet Theatre itself, the audience over-indexes on Mrs. Doubtfire (24.79×), Diane Keaton (7.84×), Cats (musical) (11.15×), and Planet Fitness (3.15×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Ballet Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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