Rascasse Audience Intelligence

American Ballet Theatre Target Market in Germany

A data profile of the people who buy, follow and care about American Ballet Theatre in Germany — modelled from more than twelve digital signal sources. American Ballet Theatre has an estimated audience of 297,627 people in Germany.

#16among Charity in Germany#2229among Brand in Germany#194in Arts & Culture

The average American Ballet Theatre fan in Germany is 37.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Gordon Ramsey, Jazz dance, Classical ballet, with strongest over-indexing on Gordon Ramsey (41.38× the country average).

Demographically, the American Ballet Theatre audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American Ballet Theatre fan in Germany is more female, around 37.3 years old, with strong Individualism tendencies and a notable affinity for Gordon Ramsey.

Category: Arts & Culture · Type: Brand · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Ballet Theatre profile in Germany.

Audience size
298K
in Germany
Gender
65.3%♀
34.7% male
Age
37.3
average years
Country rank
#17442
Brand in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Ballet Theatre

65.3% are female, 34.7% are male, average age 37.3.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for American Ballet Theatre audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age37.3
Estimated audience size297,627
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the American Ballet Theatre audience in Germany
Age bracketShare%
16-1920%
20-2923%
30-3924%
40-4920%
50+13%
Fig. 04

Worldwide distribution

5.6%

of the worldwide American Ballet Theatre audience comes from Germany.

Worldwide audience distribution share by country for American Ballet Theatre
CountryShare
United States41.1%
Japan9.3%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Ballet Theatre audience in Germany is strongest.

Fig. 05

Top regions by affinity

American Ballet Theatre customers by region in Germany
#RegionReachAffinity×
01Bayern~80K1.60×
02Baden-Württemberg~60K1.46×
03Hessen~30K1.19×
04Rheinland-Pfalz~20K1.07×
05Nordrhein-Westfalen~70K1.05×
06Saarland~4K1.03×
07Niedersachsen~30K1.01×
08Thüringen~8K1.01×
09Sachsen~20K0.99×
10Brandenburg~8K0.86×
11Schleswig-Holstein~10K0.85×
12Sachsen-Anhalt~7K0.84×
13Hamburg~6K0.83×
14Bremen~2K0.80×
15Mecklenburg-Vorpommern~5K0.79×
16Berlin~10K0.75×
Fig. 06

Affinity by region

Affinity by region — American Ballet Theatre, Germany
0.75×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Ballet Theatre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Ballet Theatre audience
#·InterestCategoryAffinity×
01Daniel BarenboimMusic & Radio41.73×
02Gordon RamseyFood & Beverages41.38×
03Leonard BernsteinMusic & Radio41.04×
04Spandau BalletMusic & Radio31.66×
05Franz LisztMusic & Radio25.59×
06Jazz danceSports25.14×
07Classical balletArts & Culture22.12×
08Jonas KaufmannMusic & Radio21.92×
09Bob the BuilderMovies & TV20.00×
10Despicable MeMovies & TV20.00×
11RembrandtArts & Culture20.00×
12Joseph HaydnMusic & Radio20.00×
13Improvisational theatreArts & Culture17.12×
14The NutcrackerMusic & Radio13.33×
15Contemporary danceArts & Culture11.92×
16Ballroom danceMusic & Radio10.39×
17Modern danceMusic & Radio10.03×
18Street danceSports8.60×
19Dance studioSports7.52×
20Harry PotterMovies & TV1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Ballet Theatre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Ballet Theatre audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.03×
SustainabilityBALANCE1.98×
Risk AppetiteTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Ballet Theatre audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
Price SensitivityPREMIUM0.59×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is American Ballet Theatre's target market in Germany?

American Ballet Theatre's target market in Germany covers an estimated 297,627 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of American Ballet Theatre customers?

65.3% of the American Ballet Theatre audience are female, 34.7% are male, with an average age of 37.3 years.

03

Which brands do American Ballet Theatre fans like most?

American Ballet Theatre fans show strongest brand affinity for Gordon Ramsey (41.38×), Jazz dance (25.14×), and Classical ballet (22.12×) over the country average.

04

Where do American Ballet Theatre fans live in Germany?

American Ballet Theatre fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do American Ballet Theatre fans also like?

Beyond American Ballet Theatre itself, the audience over-indexes on Jazz dance (25.14×), Classical ballet (22.12×), Jonas Kaufmann (21.92×), and Daniel Barenboim (41.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in Germany

See American Ballet Theatre audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American Ballet Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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