Animal Equality Audience in Germany
Animal Equality has an estimated audience of 1,577,976 people in Germany. 71.8% are female, 28.2% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Drop shipping, Hygiene, Animal rights, Self care, Tagesschau.
The average Animal Equality fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Drop shipping, Hygiene, Animal rights, with strongest over-indexing on Drop shipping (4.59× the country average). Demographically, the Animal Equality audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Charity
Demographics of Animal Equality fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 40.9 |
| Estimated audience size | 1,577,976 |
Audience persona
The typical Animal Equality fan in Germany is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Drop shipping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 303,160 | 0.88× |
| Bayern | 235,220 | 0.93× |
| Baden-Württemberg | 175,261 | 0.81× |
| Niedersachsen | 127,677 | 0.83× |
| Berlin | 110,890 | 1.57× |
| Hessen | 95,700 | 0.8× |
| Rheinland-Pfalz | 60,295 | 0.76× |
| Brandenburg | 55,816 | 1.14× |
| Sachsen | 48,967 | 0.63× |
| Sachsen-Anhalt | 40,614 | 0.99× |
| Schleswig-Holstein | 40,165 | 0.71× |
| Hamburg | 33,226 | 0.93× |
| Thüringen | 33,167 | 0.82× |
| Mecklenburg-Vorpommern | 27,098 | 0.9× |
| Bremen | 26,436 | 1.96× |
| Saarland | 25,714 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drop shipping | 4.59× | Shopping |
| Hygiene | 3.55× | Beauty & Wellness |
| Animal rights | 4.17× | Politics & Society |
| Self care | 3.54× | Health |
| Tagesschau | 1.84× | Movies & TV |
| Art Collecting | 7.03× | Arts & Culture |
| Family | 1.73× | Kids & Family |
| Fressnapf | 2.92× | Shopping |
| Veterinary physician | 4.89× | Pets & Animals |
| Vacations | 2.21× | Travel & Leisure |
| Chartreux | 14.39× | Pets & Animals |
| Vacation rental | 3.27× | Travel & Leisure |
| Biology | 3.04× | Health |
| VIER PFOTEN | 3.71× | Pets & Animals |
| Meghan Markle | 4.76× | Fashion & Accessoires |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Pet food | 2.17× | Pets & Animals |
| Walking | 3.18× | Sports |
| German language | 1.97× | Politics & Society |
| Organic farming | 2.34× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.65 |
| Indulgence | JOY | 1.57 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Community Orientation | OPEN | 1.39 |
| Sports Activity | POWER | 1.34 |
| Tradition | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 12.4% |
| Germany | 11.2% |
See Animal Equality audiences in other countries
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Aktion Mensch (1,538,153)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
- Fédération Française du Bâtiment (557,604)
Frequently asked questions
How many fans does Animal Equality have in Germany?
Animal Equality has an estimated audience of 1,577,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Animal Equality fans?
71.8% of Animal Equality fans are female, 28.2% are male, with an average age of 40.9 years.
Which brands do Animal Equality fans like most?
Animal Equality fans show strongest brand affinity for Drop shipping (4.59×), Hygiene (3.55×), and Animal rights (4.17×) over the country average.
Where do Animal Equality fans live in Germany?
Animal Equality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 303,160), Bayern (reach 235,220), and Baden-Württemberg (reach 175,261). These three regions account for the largest share of the active audience.
What other brands do Animal Equality fans also like?
Beyond Animal Equality itself, the audience over-indexes on Hygiene (3.55×), Animal rights (4.17×), Self care (3.54×), and Tagesschau (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Animal Equality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.