Rascasse Audience Intelligence

Animal Equality Audience in Germany

A data profile of the people who buy, follow and care about Animal Equality in Germany — modelled from more than twelve digital signal sources. Animal Equality has an estimated audience of 1,577,976 people in Germany.

#3among Charity in Germany#2326among Topic in Germany#165in Politics & Society

The average Animal Equality fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Animal rights, VIER PFOTEN, Nature, with strongest over-indexing on Animal rights (4.58× the country average).

Demographically, the Animal Equality audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Animal Equality fan in Germany is more female, around 40.9 years old, with strong Pet Ownership tendencies and a notable affinity for Animal rights.

Category: Politics & Society · Type: Topic · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal Equality profile in Germany.

Audience size
1.6M
in Germany
Gender
71.8%♀
28.2% male
Age
40.9
average years
Country rank
#4256
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal Equality fans

71.8% are female, 28.2% are male, average age 40.9.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Animal Equality audience in Germany
MetricValue
Female71.8%
Male28.2%
Average age40.9
Estimated audience size1,577,976
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Animal Equality audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4924%
50+23%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Animal Equality audience comes from Germany.

Worldwide audience distribution share by country for Animal Equality
CountryShare
United States22.5%
United Kingdom12.4%
Germany11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal Equality audience in Germany is strongest.

Fig. 05

Top regions by affinity

Animal Equality fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.28×
02Bremen~20K1.25×
03Saarland~20K1.08×
04Mecklenburg-Vorpommern~30K1.04×
05Brandenburg~50K1.03×
06Sachsen-Anhalt~40K1.01×
07Thüringen~40K0.98×
08Hamburg~30K0.98×
09Bayern~200K0.91×
10Rheinland-Pfalz~70K0.91×
11Schleswig-Holstein~50K0.91×
12Niedersachsen~100K0.88×
13Nordrhein-Westfalen~300K0.86×
14Baden-Württemberg~200K0.86×
15Hessen~100K0.86×
16Sachsen~70K0.86×
Fig. 06

Affinity by region

Affinity by region — Animal Equality, Germany
0.86×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal Equality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal Equality audience
#·InterestCategoryAffinity×
01Kristen WiigMovies & TV12.17×
02Richard David PrechtPolitics & Society6.97×
03VIER PFOTENPets & Animals5.39×
04Animal rightsPolitics & Society4.58×
05Vegetable GardeningFood & Beverages4.36×
06Charitable organizationPolitics & Society3.05×
07FundraisingBusiness & Career2.96×
08Drop shippingShopping2.75×
09Fair tradeBusiness & Career2.60×
10Political partyPolitics & Society2.57×
11Pet sittingPets & Animals2.54×
12Organic farmingFood & Beverages2.48×
13NatureHome & Garden2.39×
14Der TagesspiegelNews2.34×
15Veterinary medicineBusiness & Career2.29×
16VacationsTravel & Leisure2.22×
17ZDFMovies & TV2.00×
18RedditInternet & Social Media1.90×
19German languagePolitics & Society1.74×
20FamilyKids & Family1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal Equality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal Equality audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.93×
SustainabilityBALANCE1.85×
Community OrientationOPEN1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal Equality audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Career OrientationPOWER0.86×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal Equality have in Germany?

Animal Equality has an estimated audience of 1,577,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Animal Equality fans?

71.8% of Animal Equality fans are female, 28.2% are male, with an average age of 40.9 years.

03

Which brands do Animal Equality fans like most?

Animal Equality fans show strongest brand affinity for Animal rights (4.58×), VIER PFOTEN (5.39×), and Nature (2.39×) over the country average.

04

Where do Animal Equality fans live in Germany?

Animal Equality fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Animal Equality fans also like?

Beyond Animal Equality itself, the audience over-indexes on VIER PFOTEN (5.39×), Nature (2.39×), Drop shipping (2.75×), and Family (1.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in Germany

See Animal Equality audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Animal Equality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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