Rascasse Audience Intelligence

Animal Equality Audience in United States

A data profile of the people who buy, follow and care about Animal Equality in United States — modelled from more than twelve digital signal sources. Animal Equality has an estimated audience of 3,185,708 people in United States.

#9among Charity in United States#4944among Topic in United States#643in Politics & Society

The average Animal Equality fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Deliveroo, Sustainable energy, Khan Academy, with strongest over-indexing on Deliveroo (115.1× the country average).

Demographically, the Animal Equality audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Animal Equality fan in United States is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Deliveroo.

Category: Politics & Society · Type: Topic · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal Equality profile in United States.

Audience size
3.2M
in United States
Gender
59.2%♀
40.8% male
Age
41.8
average years
Country rank
#9779
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal Equality fans

59.2% are female, 40.8% are male, average age 41.8.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Animal Equality audience in United States
MetricValue
Female59.2%
Male40.8%
Average age41.8
Estimated audience size3,185,708
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Animal Equality audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4920%
50+27%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Animal Equality audience comes from United States.

Worldwide audience distribution share by country for Animal Equality
CountryShare
United States22.5%
United Kingdom12.4%
Germany11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal Equality audience in United States is strongest.

Fig. 05

Top regions by affinity

Animal Equality fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~8K1.45×
02Montana~10K1.26×
03Maine~10K1.24×
04Rhode Island~10K1.24×
05Delaware~10K1.16×
06Washington, District of Columbia~10K1.15×
07New Hampshire~10K1.13×
08West Virginia~20K1.11×
09South Dakota~8K1.10×
10Hawaii~10K1.09×
11Nebraska~20K1.07×
12Idaho~20K1.06×
13New Mexico~20K1.06×
14Alaska~7K1.04×
15North Dakota~7K1.03×
16Arkansas~30K1.02×
17Mississippi~30K1.01×
18Kansas~20K0.99×
19Iowa~30K0.97×
20Oklahoma~30K0.96×
21Oregon~30K0.95×
22Connecticut~30K0.95×
23Utah~30K0.95×
24Louisiana~40K0.94×
25Kentucky~40K0.94×
26Nevada~30K0.94×
27Alabama~40K0.93×
28Wisconsin~40K0.91×
29South Carolina~40K0.91×
30Missouri~50K0.90×
31Minnesota~40K0.90×
32Tennessee~60K0.89×
33Indiana~50K0.89×
34Colorado~40K0.89×
35Massachusetts~60K0.88×
36Maryland~50K0.88×
37Arizona~60K0.87×
38Washington~60K0.86×
39Michigan~70K0.85×
40Virginia~70K0.85×
41Georgia~80K0.84×
42New Jersey~70K0.84×
43Ohio~80K0.83×
44North Carolina~80K0.83×
45Pennsylvania~90K0.82×
46Illinois~90K0.82×
47New York~100K0.75×
48Florida~200K0.72×
49California~200K0.71×
50Texas~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Animal Equality, United States
0.68×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal Equality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal Equality audience
#·InterestCategoryAffinity×
01DeliverooFood & Beverages115.10×
02FairlifeFood & Beverages19.62×
03PETA (People for the Ethical Treatment of Animals)Politics & Society18.12×
04America's Test KitchenFood & Beverages14.42×
05The Good WifeMovies & TV13.73×
06Once Upon a Time (TV series)Movies & TV12.75×
07SeaWorld San DiegoTravel & Leisure10.84×
08International educationBusiness & Career10.79×
09This Is Us (TV series)Movies & TV9.84×
10Khan AcademyBusiness & Career9.21×
11Dog agilityPets & Animals9.05×
12Full HouseMovies & TV8.89×
13Sustainable energyHome & Garden8.25×
14Renewable energyBusiness & Career6.66×
15BirdwatchingPets & Animals5.32×
16PetcoShopping3.93×
17FedExBusiness & Career2.91×
18Organic foodFood & Beverages2.25×
19PinterestInternet & Social Media1.94×
20AirbnbTravel & Leisure1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal Equality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal Equality audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.65×
IndulgenceJOY2.57×
Pet OwnershipJOY2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal Equality audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
CreativityOPEN0.85×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal Equality have in United States?

Animal Equality has an estimated audience of 3,185,708 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Animal Equality fans?

59.2% of Animal Equality fans are female, 40.8% are male, with an average age of 41.8 years.

03

Which brands do Animal Equality fans like most?

Animal Equality fans show strongest brand affinity for Deliveroo (115.1×), Sustainable energy (8.25×), and Khan Academy (9.21×) over the country average.

04

Where do Animal Equality fans live in United States?

Animal Equality fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Animal Equality fans also like?

Beyond Animal Equality itself, the audience over-indexes on Sustainable energy (8.25×), Khan Academy (9.21×), Renewable energy (6.66×), and Once Upon a Time (TV series) (12.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Animal Equality audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal Equality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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