Animal Equality Audience in United States

Animal Equality logo

Animal Equality has an estimated audience of 3,185,708 people in United States. 59.2% are female, 40.8% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Khan Academy, This Is Us (TV series), Full House, Jane the Virgin, Deliveroo.

The average Animal Equality fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Khan Academy, This Is Us (TV series), Full House, with strongest over-indexing on Khan Academy (30.43× the country average). Demographically, the Animal Equality audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Charity

Demographics of Animal Equality fans

Demographic split for Animal Equality audience in United States
MetricValue
Female59.2%
Male40.8%
Average age41.8
Estimated audience size3,185,708

Audience persona

The typical Animal Equality fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Animal Equality in United States
RegionReachAffinity
California199,2800.57×
Texas107,7560.39×
New York91,7180.52×
Florida78,8210.37×
Illinois59,1810.56×
Massachusetts36,5780.58×
Virginia36,3530.47×
Washington32,4610.51×
Mississippi32,2591.23×
Oregon31,5510.86×
Pennsylvania30,6470.29×
Ohio30,3810.31×
Michigan30,2440.36×
New Jersey29,2100.36×
Louisiana28,6820.7×
Arkansas28,6581.09×
North Carolina28,5990.3×
Oklahoma28,0270.79×
Kentucky27,5830.69×
South Carolina27,3580.57×
Alabama26,6990.6×
Indiana26,6550.46×
West Virginia26,6311.8×
Georgia26,4760.27×
Tennessee25,4350.4×
Kansas24,5980.98×
Idaho24,5931.54×
Colorado24,2780.48×
Missouri23,8290.46×
Arizona23,5390.36×
Hawaii23,4931.72×
Iowa23,3520.89×
Montana23,1672.62×
Wisconsin22,5630.47×
Maryland22,3910.41×
New Hampshire21,9431.75×
Wyoming21,5434.56×
Nebraska21,4871.34×
Connecticut21,4550.67×
New Mexico21,3751.34×
Nevada21,3060.69×
Rhode Island21,1892.09×
Maine21,1761.86×
Utah20,9080.73×
Vermont20,8403.73×
Minnesota20,1590.44×
Delaware18,9752.16×
Washington, District of Columbia15,9841.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Animal Equality audience
BrandAffinityCategory
Khan Academy30.43×Business & Career
This Is Us (TV series)27.33×Movies & TV
Full House26.62×Movies & TV
Jane the Virgin27.63×Movies & TV
Deliveroo106.47×Food & Beverages
Once Upon a Time (TV series)14.94×Movies & TV
Dungeons & Dragons9.45×Games
Capital One3.34×Business & Career
Google Maps3.23×Internet & Social Media
Disneyland Paris9.46×Travel & Leisure
Petco4.33×Shopping
Google News4.51×News
Indeed.com2.91×Business & Career
The Good Wife14.9×Movies & TV
Kia Sportage13.32×Cars & Mobility
SeaWorld San Diego11.43×Travel & Leisure
Toyota Supra8.63×Cars & Mobility
ASAP Rocky7.05×Music & Radio
Fairlife19.85×Food & Beverages
Planet Fitness2.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Animal Equality audience
TraitClusterScore
IndulgenceJOY2.8
Pet OwnershipJOY2.5
Urban LifestyleOPEN2.11
Community OrientationOPEN2.01
SustainabilityBALANCE1.98
LGBTQ+ IdentityOPEN1.63

Worldwide distribution

Worldwide audience distribution share by country for Animal Equality
CountryShare
United States22.5%
United Kingdom12.4%
Germany11.2%

See Animal Equality audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Animal Equality have in United States?

Animal Equality has an estimated audience of 3,185,708 people in United States, concentrated in California and Texas.

What is the gender split and age of Animal Equality fans?

59.2% of Animal Equality fans are female, 40.8% are male, with an average age of 41.8 years.

Which brands do Animal Equality fans like most?

Animal Equality fans show strongest brand affinity for Khan Academy (30.43×), This Is Us (TV series) (27.33×), and Full House (26.62×) over the country average.

Where do Animal Equality fans live in United States?

Animal Equality fans in United States are most concentrated in California (reach 199,280), Texas (reach 107,756), and New York (reach 91,718). These three regions account for the largest share of the active audience.

What other brands do Animal Equality fans also like?

Beyond Animal Equality itself, the audience over-indexes on This Is Us (TV series) (27.33×), Full House (26.62×), Jane the Virgin (27.63×), and Deliveroo (106.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal Equality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.