The Good Wife Audience in United States

The Good Wife logo

The Good Wife has an estimated audience of 1,855,789 people in United States. 65.9% are female, 34.1% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Nashville (2012 TV series), Robert Duvall, Khan Academy, Christine Baranski, Mom (TV series).

The average The Good Wife fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nashville (2012 TV series), Robert Duvall, Khan Academy, with strongest over-indexing on Nashville (2012 TV series) (39.78× the country average). Demographically, the The Good Wife audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Good Wife fans

Demographic split for The Good Wife audience in United States
MetricValue
Female65.9%
Male34.1%
Average age43.6
Estimated audience size1,855,789

Audience persona

The typical The Good Wife fan in United States is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Nashville (2012 TV series).

Top regions in United States

Top regions ranked by reach for The Good Wife in United States
RegionReachAffinity
California192,1050.94×
Texas171,8401.08×
Florida114,1630.91×
New York108,1921.04×
Illinois67,9061.1×
Pennsylvania62,4861×
Georgia61,9771.08×
North Carolina58,8831.05×
Ohio58,6441.03×
Michigan52,3951.08×
Virginia46,9251.04×
New Jersey45,8130.97×
Tennessee42,0331.13×
Washington40,6601.09×
Massachusetts38,2351.05×
Indiana34,1681.01×
Missouri33,6431.12×
Arizona33,1910.88×
Maryland32,6251.02×
South Carolina29,6911.06×
Wisconsin28,1991.01×
Minnesota27,9941.05×
Colorado26,5220.91×
Louisiana25,6241.07×
Alabama25,4590.98×
Kentucky24,8971.07×
Oregon23,2701.09×
Oklahoma22,9631.11×
Connecticut19,2661.04×
Arkansas17,6701.16×
Utah16,2600.98×
Mississippi15,9781.05×
Nevada15,5630.87×
Iowa14,8520.97×
Kansas14,8251.01×
Idaho9,8471.06×
New Mexico9,2510.99×
West Virginia8,9131.03×
Nebraska8,4640.91×
New Hampshire7,2730.99×
Maine7,1361.07×
Hawaii6,6550.83×
Rhode Island5,5510.94×
Washington, District of Columbia5,4030.97×
Montana4,8040.93×
Delaware4,7780.93×
South Dakota3,6730.86×
North Dakota3,3500.88×
Alaska3,2850.83×
Vermont2,9040.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Good Wife audience
BrandAffinityCategory
Nashville (2012 TV series)39.78×Movies & TV
Robert Duvall24.93×Movies & TV
Khan Academy17.55×Business & Career
Christine Baranski36.44×Movies & TV
Mom (TV series)32.66×Movies & TV
Sprout (TV network)35.71×Movies & TV
Meetup (website)53.51×Internet & Social Media
Animal Kingdom (film)27.19×Movies & TV
Kate Beckinsale25.99×Movies & TV
Moonlight (TV series)37.16×Movies & TV
Diane Keaton11.71×Movies & TV
Paula Patton38.4×Movies & TV
Animal Kingdom (TV series)21.43×Movies & TV
Miles Teller25.7×Movies & TV
Andy García34.56×Movies & TV
Green Lantern23.81×Movies & TV
Javier Bardem22.95×Movies & TV
James Caan28.82×Movies & TV
Sneaky Pete37.99×Movies & TV
A Bronx Tale31.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Good Wife audience
TraitClusterScore
SustainabilityBALANCE1.7
ExtroversionTHRILL1.54
MindfulnessBALANCE1.27
Design AffinityPREMIUM1.26
TravellingTHRILL1.23
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for The Good Wife
CountryShare
United States37.8%
United Kingdom8.6%
Brazil5.1%

See The Good Wife audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Good Wife have in United States?

The Good Wife has an estimated audience of 1,855,789 people in United States, concentrated in California and Texas.

What is the gender split and age of The Good Wife fans?

65.9% of The Good Wife fans are female, 34.1% are male, with an average age of 43.6 years.

Which brands do The Good Wife fans like most?

The Good Wife fans show strongest brand affinity for Nashville (2012 TV series) (39.78×), Robert Duvall (24.93×), and Khan Academy (17.55×) over the country average.

Where do The Good Wife fans live in United States?

The Good Wife fans in United States are most concentrated in California (reach 192,105), Texas (reach 171,840), and Florida (reach 114,163). These three regions account for the largest share of the active audience.

What other brands do The Good Wife fans also like?

Beyond The Good Wife itself, the audience over-indexes on Robert Duvall (24.93×), Khan Academy (17.55×), Christine Baranski (36.44×), and Mom (TV series) (32.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Good Wife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.