Rascasse Audience Intelligence

Meetup (website) Target Market in United States

A data profile of the people who buy, follow and care about Meetup (website) in United States — modelled from more than twelve digital signal sources. Meetup (website) has an estimated audience of 1,303,036 people in United States.

#7among Dating in United States#2019among Brand in United States#226in Internet & Social Media

The average Meetup (website) fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Honda Pilot, The Good Wife, Kelly Osbourne, with strongest over-indexing on Honda Pilot (156.32× the country average).

Demographically, the Meetup (website) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Meetup (website) fan in United States is more female, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Honda Pilot.

Category: Internet & Social Media · Type: Brand · Subtype: Dating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meetup (website) profile in United States.

Audience size
1.3M
in United States
Gender
56.2%♀
43.8% male
Age
38.7
average years
Country rank
#19678
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Meetup (website)

56.2% are female, 43.8% are male, average age 38.7.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Meetup (website) audience in United States
MetricValue
Female56.2%
Male43.8%
Average age38.7
Estimated audience size1,303,036
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Meetup (website) audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

37.6%

of the worldwide Meetup (website) audience comes from United States.

Worldwide audience distribution share by country for Meetup (website)
CountryShare
United States37.6%
United Kingdom8.9%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meetup (website) audience in United States is strongest.

Fig. 05

Top regions by affinity

Meetup (website) customers by region in United States
#RegionReachAffinity×
01Colorado~50K2.25×
02Oregon~30K2.11×
03California~300K1.90×
04Washington~50K1.86×
05Washington, District of Columbia~7K1.84×
06Virginia~60K1.72×
07Massachusetts~40K1.67×
08Maryland~40K1.63×
09New Jersey~50K1.58×
10Arizona~40K1.46×
11New York~100K1.37×
12New Mexico~9K1.36×
13North Carolina~50K1.35×
14Connecticut~20K1.32×
15Florida~100K1.25×
16Rhode Island~5K1.24×
17New Hampshire~6K1.21×
18Nevada~20K1.19×
19Illinois~50K1.18×
20Pennsylvania~50K1.15×
21Minnesota~20K1.09×
22Delaware~4K1.00×
23Georgia~40K0.97×
24Vermont~2K0.97×
25Texas~100K0.93×
26Utah~10K0.93×
27Hawaii~5K0.92×
28Michigan~30K0.91×
29Wisconsin~20K0.89×
30Idaho~6K0.89×
31Maine~4K0.84×
32Ohio~30K0.80×
33South Carolina~20K0.77×
34Missouri~20K0.76×
35Kansas~8K0.76×
36Tennessee~20K0.71×
37Alaska~2K0.65×
38Montana~2K0.60×
39Indiana~10K0.56×
40Kentucky~9K0.52×
41West Virginia~3K0.51×
42North Dakota~1K0.51×
43South Dakota~2K0.50×
44Oklahoma~7K0.48×
45Nebraska~3K0.47×
46Arkansas~5K0.46×
47Alabama~8K0.44×
48Iowa~5K0.44×
49Louisiana~7K0.41×
50Mississippi~4K0.39×
Fig. 06

Affinity by region

Affinity by region — Meetup (website), United States
0.39×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meetup (website) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meetup (website) audience
#·InterestCategoryAffinity×
01Honda PilotCars & Mobility156.32×
02The Good WifeMovies & TV53.51×
03Kelly OsbourneMusic & Radio20.00×
04Seth GreenMovies & TV20.00×
05Rose LeslieMovies & TV20.00×
06Miyamoto MusashiPolitics & Society20.00×
07TIAA–CREFBusiness & Career20.00×
08Erin AndrewsSports16.74×
09SizzlerFood & Beverages13.73×
10Natalie DormerMovies & TV11.60×
11Skyline ChiliFood & Beverages10.89×
12Alison BrieMovies & TV10.67×
13Eva GreenMovies & TV8.78×
14Josh DuhamelFashion & Accessoires8.71×
15Massage tableHealth8.52×
16StubHubTravel & Leisure7.95×
17SheetzCars & Mobility5.31×
18EventbriteTravel & Leisure5.07×
19Mixed drinkFood & Beverages5.03×
20Taco BellFood & Beverages2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meetup (website) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meetup (website) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.70×
TravellingTHRILL1.58×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meetup (website) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Pet OwnershipJOY0.87×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Meetup (website)'s target market in United States?

Meetup (website)'s target market in United States covers an estimated 1,303,036 people, concentrated in California and Florida.

02

What is the gender split and age of Meetup (website) customers?

56.2% of the Meetup (website) audience are female, 43.8% are male, with an average age of 38.7 years.

03

Which brands do Meetup (website) fans like most?

Meetup (website) fans show strongest brand affinity for Honda Pilot (156.32×), The Good Wife (53.51×), and Kelly Osbourne (20×) over the country average.

04

Where do Meetup (website) fans live in United States?

Meetup (website) fans in United States are most concentrated in California (reach ~300K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Meetup (website) fans also like?

Beyond Meetup (website) itself, the audience over-indexes on The Good Wife (53.51×), Kelly Osbourne (20×), Seth Green (20×), and StubHub (7.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dating audiences in United States

See Meetup (website) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Meetup (website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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