TIAA–CREF Audience in United States

TIAA–CREF logo

TIAA–CREF has an estimated audience of 656,517 people in United States. 45.8% are female, 54.2% are male, average age 38.7. Top regions: New York, Pennsylvania, California. Top brand affinities: Jean Reno, LPL Financial, Morningstar, Northern Trust, American Funds.

The average TIAA–CREF fan in United States is 38.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, California. Top brand affinities include Jean Reno, LPL Financial, Morningstar, with strongest over-indexing on Jean Reno (569.74× the country average). Demographically, the TIAA–CREF audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of TIAA–CREF fans

Demographic split for TIAA–CREF audience in United States
MetricValue
Female45.8%
Male54.2%
Average age38.7
Estimated audience size656,517

Audience persona

The typical TIAA–CREF fan in United States is balanced, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Jean Reno.

Top regions in United States

Top regions ranked by reach for TIAA–CREF in United States
RegionReachAffinity
New York71,0651.94×
Pennsylvania40,5841.84×
California32,9650.46×
Florida23,1410.52×
New Jersey22,1801.33×
Texas21,0220.37×
North Carolina20,7641.05×
Massachusetts20,7091.6×
Michigan19,6191.14×
Illinois17,5840.8×
Virginia15,1100.94×
Ohio15,0510.74×
Maryland14,4521.28×
Georgia11,5250.57×
Connecticut11,4911.75×
Washington10,8050.82×
Iowa10,7731.99×
Colorado10,5091.02×
Arkansas8,9541.66×
Missouri8,3820.79×
Alabama7,8980.86×
Kentucky7,8550.95×
Indiana7,8290.65×
South Carolina7,6110.77×
Minnesota7,4510.79×
Tennessee7,2550.55×
Wisconsin6,0890.62×
Arizona5,4680.41×
Rhode Island5,4382.6×
Oregon5,1750.69×
Kansas4,5570.88×
Utah4,5560.77×
West Virginia4,2521.39×
Louisiana4,0870.48×
Oklahoma4,0100.55×
Nebraska3,6681.11×
Maine3,3141.41×
Nevada3,2400.51×
New Hampshire3,2191.24×
Washington, District of Columbia2,9541.5×
Vermont2,7882.42×
New Mexico2,2120.67×
Hawaii2,1750.77×
Idaho2,0230.61×
North Dakota1,9341.43×
Mississippi1,8860.35×
Delaware1,6410.91×
Montana1,5370.84×
Wyoming9560.98×
Alaska9480.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TIAA–CREF audience
BrandAffinityCategory
Jean Reno569.74×Movies & TV
LPL Financial199.05×Business & Career
Morningstar189.31×Business & Career
Northern Trust303.4×Business & Career
American Funds165.25×Business & Career
T. Rowe Price100.28×Business & Career
Citigroup167.37×Business & Career
PIMCO287.32×Business & Career
Charles Schwab Corporation26.62×Business & Career
StockTwits97.42×Business & Career
Yahoo! Finance17.79×Business & Career
Thomson Reuters139.6×Business & Career
UBS91.22×Business & Career
HSBC104.33×Business & Career
Merrill Lynch51.25×Business & Career
State Street Global Advisors258.71×Business & Career
BlackRock58.65×Business & Career
PNC Financial Services121.88×Business & Career
Kiplinger82.71×Business & Career
JPMorgan Chase49.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TIAA–CREF audience
TraitClusterScore
Career OrientationPOWER1.9
Risk AppetiteTHRILL1.88
PatriotismCONSERVATISM1.49
Luxury OrientationPREMIUM1.49
Need for SecurityCONSERVATISM1.48
IndulgenceJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for TIAA–CREF
CountryShare
United States88.3%
China3.0%
India1.0%

See TIAA–CREF audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does TIAA–CREF have in United States?

TIAA–CREF has an estimated audience of 656,517 people in United States, concentrated in New York and Pennsylvania.

What is the gender split and age of TIAA–CREF fans?

45.8% of TIAA–CREF fans are female, 54.2% are male, with an average age of 38.7 years.

Which brands do TIAA–CREF fans like most?

TIAA–CREF fans show strongest brand affinity for Jean Reno (569.74×), LPL Financial (199.05×), and Morningstar (189.31×) over the country average.

Where do TIAA–CREF fans live in United States?

TIAA–CREF fans in United States are most concentrated in New York (reach 71,065), Pennsylvania (reach 40,584), and California (reach 32,965). These three regions account for the largest share of the active audience.

What other brands do TIAA–CREF fans also like?

Beyond TIAA–CREF itself, the audience over-indexes on LPL Financial (199.05×), Morningstar (189.31×), Northern Trust (303.4×), and American Funds (165.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TIAA–CREF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.