BlackRock Audience in United States

BlackRock logo

BlackRock has an estimated audience of 2,053,883 people in United States. 41.3% are female, 58.7% are male, average age 44.9. Top regions: California, Michigan, Texas. Top brand affinities: Bank of America, Yahoo! Finance, TIAA–CREF, Charles Schwab Corporation, T. Rowe Price.

The average BlackRock fan in United States is 44.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Michigan, Texas. Top brand affinities include Bank of America, Yahoo! Finance, TIAA–CREF, with strongest over-indexing on Bank of America (6.91× the country average). Demographically, the BlackRock audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Venture Capital

Demographics of BlackRock fans

Demographic split for BlackRock audience in United States
MetricValue
Female41.3%
Male58.7%
Average age44.9
Estimated audience size2,053,883

Audience persona

The typical BlackRock fan in United States is more male, around 44.9 years old, with strong Career Orientation tendencies and a notable affinity for Bank of America.

Top regions in United States

Top regions ranked by reach for BlackRock in United States
RegionReachAffinity
California220,9040.98×
Michigan211,3213.93×
Texas195,5901.11×
New York165,7351.44×
Florida146,3421.05×
Arizona143,2923.42×
Oregon73,4593.12×
Ohio73,2781.16×
Pennsylvania69,6171.01×
Georgia64,9351.03×
New Jersey64,3821.23×
Illinois62,6210.92×
North Carolina51,0070.83×
Washington47,3251.15×
Virginia44,8810.9×
Massachusetts41,3121.02×
Tennessee34,3210.83×
Indiana33,7010.9×
Colorado33,5991.04×
Maryland31,3530.89×
Missouri28,5770.86×
Wisconsin24,2660.79×
Minnesota23,5360.8×
South Carolina23,4670.76×
Alabama21,6740.76×
Kentucky21,6370.84×
Connecticut20,7241.01×
Louisiana20,0210.76×
Oklahoma18,4980.81×
Idaho17,2421.67×
Utah16,4870.9×
Nevada15,2670.77×
Arkansas13,0590.77×
Iowa12,6970.75×
Kansas12,3950.77×
Hawaii11,9171.35×
Mississippi11,1720.66×
West Virginia8,5320.89×
Washington, District of Columbia7,7091.25×
Nebraska7,3290.71×
New Hampshire6,9920.86×
New Mexico6,4440.63×
Maine5,7730.78×
Delaware5,6691×
Rhode Island5,1210.78×
Montana4,4960.79×
South Dakota3,1730.67×
Vermont3,0680.85×
Alaska2,9810.68×
North Dakota2,7980.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BlackRock audience
BrandAffinityCategory
Bank of America6.91×Business & Career
Yahoo! Finance7.5×Business & Career
TIAA–CREF56.8×Business & Career
Charles Schwab Corporation8.58×Business & Career
T. Rowe Price24.9×Business & Career
UBS31.49×Business & Career
American Funds35.31×Business & Career
Morningstar28.4×Business & Career
Northern Trust48.19×Business & Career
Merrill Lynch15.8×Business & Career
CNBC6.25×Movies & TV
Manhattan4.49×Travel & Leisure
Deutsche Bank38.9×Business & Career
Public company3.92×Business & Career
Forbes5.05×Business & Career
Morgan Stanley11.5×Business & Career
The New York Times4.51×News
Darker than Black44.94×Movies & TV
Mergers and acquisitions9.27×Business & Career
E-Trade6.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BlackRock audience
TraitClusterScore
Career OrientationPOWER3.35
PatriotismCONSERVATISM1.66
Risk AppetiteTHRILL1.52
Need for SecurityCONSERVATISM1.48
IndulgenceJOY1.47
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for BlackRock
CountryShare
United States29.3%
Germany11.4%
India7.8%

See BlackRock audiences in other countries

More Venture Capital audiences in United States

Frequently asked questions

How many fans does BlackRock have in United States?

BlackRock has an estimated audience of 2,053,883 people in United States, concentrated in California and Michigan.

What is the gender split and age of BlackRock fans?

41.3% of BlackRock fans are female, 58.7% are male, with an average age of 44.9 years.

Which brands do BlackRock fans like most?

BlackRock fans show strongest brand affinity for Bank of America (6.91×), Yahoo! Finance (7.5×), and TIAA–CREF (56.8×) over the country average.

Where do BlackRock fans live in United States?

BlackRock fans in United States are most concentrated in California (reach 220,904), Michigan (reach 211,321), and Texas (reach 195,590). These three regions account for the largest share of the active audience.

What other brands do BlackRock fans also like?

Beyond BlackRock itself, the audience over-indexes on Yahoo! Finance (7.5×), TIAA–CREF (56.8×), Charles Schwab Corporation (8.58×), and T. Rowe Price (24.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BlackRock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.