Rascasse Audience Intelligence

BlackRock Target Market in United States

A data profile of the people who buy, follow and care about BlackRock in United States — modelled from more than twelve digital signal sources. BlackRock has an estimated audience of 2,021,163 people in United States.

#1431among Brand in United States#1066in Business & Career

The average BlackRock fan in United States is 44.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Michigan, New York.

Top brand affinities include Bank of America, Yahoo! Finance, TIAA–CREF, with strongest over-indexing on Bank of America (6.91× the country average).

Demographically, the BlackRock audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BlackRock fan in United States is more male, around 44.9 years old, with strong Career Orientation tendencies and a notable affinity for Bank of America.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BlackRock profile in United States.

Audience size
2M
in United States
Gender
41.3%♀
58.7% male
Age
44.9
average years
Country rank
#14113
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BlackRock

41.3% are female, 58.7% are male, average age 44.9.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for BlackRock audience in United States
MetricValue
Female41.3%
Male58.7%
Average age44.9
Estimated audience size2,021,163
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the BlackRock audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4923%
50+34%
Fig. 04

Worldwide distribution

29.3%

of the worldwide BlackRock audience comes from United States.

Worldwide audience distribution share by country for BlackRock
CountryShare
United States29.3%
Germany10.8%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BlackRock audience in United States is strongest.

Fig. 05

Top regions by affinity

BlackRock customers by region in United States
#RegionReachAffinity×
01Michigan~200K3.98×
02Arizona~100K3.48×
03Oregon~80K3.20×
04Idaho~20K1.77×
05New York~200K1.71×
06Delaware~9K1.52×
07Hawaii~10K1.42×
08New Jersey~70K1.39×
09Washington, District of Columbia~8K1.26×
10Washington~50K1.18×
11Ohio~70K1.10×
12Texas~200K1.07×
13Colorado~30K1.05×
14Connecticut~20K1.03×
15Georgia~60K1.02×
16Florida~100K1.01×
17Massachusetts~40K0.99×
18California~200K0.95×
19Pennsylvania~70K0.94×
20Vermont~3K0.91×
21Utah~20K0.90×
22West Virginia~9K0.90×
23Maryland~30K0.88×
24New Hampshire~7K0.87×
25Illinois~60K0.85×
26Indiana~30K0.84×
27Virginia~40K0.82×
28Montana~4K0.79×
29Rhode Island~5K0.78×
30Minnesota~20K0.77×
31Maine~6K0.77×
32North Carolina~50K0.76×
33Missouri~30K0.76×
34Tennessee~30K0.75×
35Nevada~10K0.75×
36Arkansas~10K0.74×
37Alaska~3K0.74×
38Kentucky~20K0.73×
39Iowa~10K0.72×
40Kansas~10K0.72×
41Oklahoma~20K0.71×
42Wisconsin~20K0.70×
43Louisiana~20K0.70×
44South Dakota~3K0.70×
45South Carolina~20K0.69×
46North Dakota~3K0.69×
47New Mexico~7K0.68×
48Nebraska~7K0.68×
49Alabama~20K0.66×
50Mississippi~10K0.62×
Fig. 06

Affinity by region

Affinity by region — BlackRock, United States
0.62×1.00×3.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BlackRock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BlackRock audience
#·InterestCategoryAffinity×
01TIAA–CREFBusiness & Career56.80×
02Northern TrustBusiness & Career48.19×
03Darker than BlackMovies & TV44.94×
04Deutsche BankBusiness & Career38.90×
05American FundsBusiness & Career35.31×
06UBSBusiness & Career31.49×
07T. Rowe PriceBusiness & Career24.90×
08Merrill LynchBusiness & Career15.80×
09Morgan StanleyBusiness & Career11.50×
10Mergers and acquisitionsBusiness & Career9.27×
11Charles Schwab CorporationBusiness & Career8.58×
12Yahoo! FinanceBusiness & Career7.50×
13Bank of AmericaBusiness & Career6.91×
14E-TradeBusiness & Career6.54×
15CNBCMovies & TV6.25×
16Dick CheneyPolitics & Society6.20×
17ForbesBusiness & Career5.05×
18The New York TimesNews4.51×
19ManhattanTravel & Leisure4.49×
20Public companyBusiness & Career3.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BlackRock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BlackRock audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.87×
Risk AppetiteTHRILL2.23×
Early Adopter MentalityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BlackRock audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
ExtroversionTHRILL0.96×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BlackRock's target market in United States?

BlackRock's target market in United States covers an estimated 2,021,163 people, concentrated in California and Michigan.

02

What is the gender split and age of BlackRock customers?

41.3% of the BlackRock audience are female, 58.7% are male, with an average age of 44.9 years.

03

Which brands do BlackRock fans like most?

BlackRock fans show strongest brand affinity for Bank of America (6.91×), Yahoo! Finance (7.5×), and TIAA–CREF (56.8×) over the country average.

04

Where do BlackRock fans live in United States?

BlackRock fans in United States are most concentrated in California (reach ~200K), Michigan (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do BlackRock fans also like?

Beyond BlackRock itself, the audience over-indexes on Yahoo! Finance (7.5×), TIAA–CREF (56.8×), Charles Schwab Corporation (8.58×), and T. Rowe Price (24.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BlackRock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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