American Funds Audience in United States

American Funds logo

American Funds has an estimated audience of 963,688 people in United States. 40.8% are female, 59.2% are male, average age 40.2. Top regions: California, Pennsylvania, Texas. Top brand affinities: Chauncey Billups, Jason Isaacs, TIAA–CREF, Morningstar, LPL Financial.

The average American Funds fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Texas. Top brand affinities include Chauncey Billups, Jason Isaacs, TIAA–CREF, with strongest over-indexing on Chauncey Billups (98.91× the country average). Demographically, the American Funds audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of American Funds fans

Demographic split for American Funds audience in United States
MetricValue
Female40.8%
Male59.2%
Average age40.2
Estimated audience size963,688

Audience persona

The typical American Funds fan in United States is more male, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Chauncey Billups.

Top regions in United States

Top regions ranked by reach for American Funds in United States
RegionReachAffinity
California82,0730.77×
Pennsylvania51,9201.6×
Texas51,1240.62×
New York44,9660.83×
Florida37,4220.57×
Ohio34,6841.17×
Illinois34,1951.07×
Virginia31,2441.33×
Michigan30,6921.22×
Wisconsin26,2581.81×
North Carolina24,7830.85×
Minnesota21,1871.53×
Indiana19,3211.1×
Massachusetts18,9611×
Tennessee17,4120.9×
Washington17,2940.89×
New Jersey16,4820.67×
Georgia16,2210.55×
Missouri15,4971×
Arizona14,3940.73×
Colorado14,3130.94×
Maryland13,8580.84×
Kentucky11,8290.98×
Iowa10,9551.38×
Connecticut10,2811.06×
Kansas9,9551.31×
South Carolina9,9150.68×
Oregon9,4870.86×
Alabama8,2250.61×
Oklahoma7,9570.74×
Louisiana7,6230.61×
Nebraska6,8791.42×
Utah6,4410.75×
Idaho6,0011.24×
Mississippi5,5860.7×
New Hampshire5,1431.35×
Maine4,7071.36×
Nevada4,4440.48×
Hawaii4,3901.06×
Montana4,3291.62×
Arkansas4,0970.52×
South Dakota3,8861.74×
West Virginia3,2170.72×
Rhode Island2,6920.88×
New Mexico2,6680.55×
Vermont2,6561.57×
North Dakota2,5601.29×
Delaware2,0290.76×
Washington, District of Columbia1,9030.66×
Wyoming1,8611.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Funds audience
BrandAffinityCategory
Chauncey Billups98.91×Sports
Jason Isaacs80.21×Movies & TV
TIAA–CREF144.32×Business & Career
Morningstar87.67×Business & Career
LPL Financial78.99×Business & Career
Charles Schwab Corporation17.85×Business & Career
Yahoo! Finance12.19×Business & Career
T. Rowe Price49.28×Business & Career
Jonas Valančiūnas83.35×Sports
Northern Trust105.96×Business & Career
Iman Shumpert50.46×Sports
Active management67.68×Business & Career
Derek Fisher94.24×Sports
J. J. Redick56.05×Sports
PIMCO111.82×Business & Career
Citigroup55.97×Business & Career
StockTwits36.46×Business & Career
Kris Humphries57.84×Sports
IShares118×Business & Career
Baron Davis55.94×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Funds audience
TraitClusterScore
Career OrientationPOWER3.21
Need for SecurityCONSERVATISM2.49
PatriotismCONSERVATISM2.32
TravellingTHRILL2.01
Design AffinityPREMIUM1.71
Convenience OrientationPREMIUM1.71

Worldwide distribution

Worldwide audience distribution share by country for American Funds
CountryShare
United States92.6%
United Kingdom1.7%
India1.4%

See American Funds audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does American Funds have in United States?

American Funds has an estimated audience of 963,688 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of American Funds fans?

40.8% of American Funds fans are female, 59.2% are male, with an average age of 40.2 years.

Which brands do American Funds fans like most?

American Funds fans show strongest brand affinity for Chauncey Billups (98.91×), Jason Isaacs (80.21×), and TIAA–CREF (144.32×) over the country average.

Where do American Funds fans live in United States?

American Funds fans in United States are most concentrated in California (reach 82,073), Pennsylvania (reach 51,920), and Texas (reach 51,124). These three regions account for the largest share of the active audience.

What other brands do American Funds fans also like?

Beyond American Funds itself, the audience over-indexes on Jason Isaacs (80.21×), TIAA–CREF (144.32×), Morningstar (87.67×), and LPL Financial (78.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Funds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.