Rascasse Audience Intelligence

American Funds Target Market in United States

A data profile of the people who buy, follow and care about American Funds in United States — modelled from more than twelve digital signal sources. American Funds has an estimated audience of 984,649 people in United States.

#2438among Brand in United States#1568in Business & Career

The average American Funds fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Texas.

Top brand affinities include Chauncey Billups, TIAA–CREF, Jason Isaacs, with strongest over-indexing on Chauncey Billups (98.91× the country average).

Demographically, the American Funds audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Funds fan in United States is more male, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Chauncey Billups.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Funds profile in United States.

Audience size
985K
in United States
Gender
40.8%♀
59.2% male
Age
40.2
average years
Country rank
#23919
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Funds

40.8% are female, 59.2% are male, average age 40.2.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for American Funds audience in United States
MetricValue
Female40.8%
Male59.2%
Average age40.2
Estimated audience size984,649
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the American Funds audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4919%
50+23%
Fig. 04

Worldwide distribution

92.6%

of the worldwide American Funds audience comes from United States.

Worldwide audience distribution share by country for American Funds
CountryShare
United States92.6%
United Kingdom1.6%
India1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Funds audience in United States is strongest.

Fig. 05

Top regions by affinity

American Funds customers by region in United States
#RegionReachAffinity×
01South Dakota~4K1.92×
02Wisconsin~30K1.79×
03Vermont~3K1.61×
04Montana~4K1.60×
05Pennsylvania~50K1.55×
06Minnesota~20K1.52×
07Iowa~10K1.47×
08Nebraska~7K1.42×
09Maine~5K1.40×
10North Dakota~3K1.39×
11New Hampshire~5K1.35×
12Kansas~10K1.30×
13Virginia~30K1.29×
14Wyoming~2K1.27×
15Idaho~6K1.25×
16Michigan~30K1.18×
17Ohio~30K1.14×
18Indiana~20K1.10×
19Hawaii~4K1.08×
20Connecticut~10K1.03×
21Illinois~30K1.00×
22Massachusetts~20K0.98×
23Kentucky~10K0.97×
24Missouri~10K0.95×
25Rhode Island~3K0.94×
26Tennessee~20K0.88×
27Colorado~10K0.87×
28Oregon~10K0.86×
29Maryland~10K0.84×
30Washington~20K0.83×
31Delaware~2K0.82×
32North Carolina~20K0.81×
33New York~40K0.78×
34Oklahoma~8K0.77×
35Utah~7K0.77×
36West Virginia~3K0.77×
37California~80K0.73×
38Mississippi~6K0.72×
39Arizona~10K0.70×
40South Carolina~10K0.68×
41Washington, District of Columbia~2K0.65×
42New Jersey~20K0.63×
43Louisiana~8K0.63×
44Alabama~8K0.61×
45Texas~50K0.60×
46Florida~40K0.58×
47New Mexico~3K0.58×
48Arkansas~4K0.56×
49Georgia~20K0.54×
50Nevada~5K0.49×
Fig. 06

Affinity by region

Affinity by region — American Funds, United States
0.49×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Funds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Funds audience
#·InterestCategoryAffinity×
01TIAA–CREFBusiness & Career144.32×
02ISharesBusiness & Career118.00×
03PIMCOBusiness & Career111.82×
04Northern TrustBusiness & Career105.96×
05Chauncey BillupsSports98.91×
06Derek FisherSports94.24×
07MorningstarBusiness & Career87.67×
08Jonas ValančiūnasSports83.35×
09Jason IsaacsMovies & TV80.21×
10LPL FinancialBusiness & Career78.99×
11Active managementBusiness & Career67.68×
12Kris HumphriesSports57.84×
13J. J. RedickSports56.05×
14CitigroupBusiness & Career55.97×
15Baron DavisSports55.94×
16Iman ShumpertSports50.46×
17T. Rowe PriceBusiness & Career49.28×
18StockTwitsBusiness & Career36.46×
19Charles Schwab CorporationBusiness & Career17.85×
20Yahoo! FinanceBusiness & Career12.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Funds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Funds audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.07×
Career OrientationPOWER2.78×
MindfulnessBALANCE2.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Funds audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
CreativityOPEN0.95×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is American Funds's target market in United States?

American Funds's target market in United States covers an estimated 984,649 people, concentrated in California and Pennsylvania.

02

What is the gender split and age of American Funds customers?

40.8% of the American Funds audience are female, 59.2% are male, with an average age of 40.2 years.

03

Which brands do American Funds fans like most?

American Funds fans show strongest brand affinity for Chauncey Billups (98.91×), TIAA–CREF (144.32×), and Jason Isaacs (80.21×) over the country average.

04

Where do American Funds fans live in United States?

American Funds fans in United States are most concentrated in California (reach ~80K), Pennsylvania (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do American Funds fans also like?

Beyond American Funds itself, the audience over-indexes on TIAA–CREF (144.32×), Jason Isaacs (80.21×), LPL Financial (78.99×), and Charles Schwab Corporation (17.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See American Funds audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Funds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →