Active management Audience in United States

Active management logo

Active management has an estimated audience of 865,344 people in United States. 42.7% are female, 57.3% are male, average age 39.0. Top regions: California, New York, Texas. Top brand affinities: Jason Nelson, Staycation, Vanuatu, Elsword, JDSU.

The average Active management fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jason Nelson, Staycation, Vanuatu, with strongest over-indexing on Jason Nelson (105.05× the country average). Demographically, the Active management audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Active management fans

Demographic split for Active management audience in United States
MetricValue
Female42.7%
Male57.3%
Average age39.0
Estimated audience size865,344

Audience persona

The typical Active management fan in United States is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Jason Nelson.

Top regions in United States

Top regions ranked by reach for Active management in United States
RegionReachAffinity
California42,6300.45×
New York42,0430.87×
Texas22,5020.3×
Florida16,5600.28×
Illinois13,7360.48×
Pennsylvania10,1000.35×
Massachusetts9,7810.57×
North Carolina9,6140.37×
New Jersey9,1450.42×
Ohio9,0430.34×
Mississippi9,0371.27×
Georgia9,0060.34×
West Virginia8,2062.04×
Louisiana8,0350.72×
Arkansas8,0281.13×
Michigan7,9430.35×
Oklahoma7,8510.82×
Kentucky7,7270.71×
Minnesota7,5290.61×
Alabama7,4790.62×
Indiana7,4670.47×
Kansas7,4651.09×
Virginia7,2740.35×
Tennessee7,1250.41×
South Carolina7,0740.54×
Idaho6,8891.59×
Wisconsin6,8470.53×
Colorado6,8010.5×
Maryland6,7550.45×
Missouri6,6750.48×
Hawaii6,5811.77×
Iowa6,5420.92×
Montana6,4902.7×
Oregon6,3830.64×
North Dakota6,2373.51×
New Hampshire6,1471.8×
Arizona6,0870.34×
Nebraska6,0191.39×
Connecticut6,0100.69×
New Mexico5,9881.38×
Nevada5,9680.71×
Rhode Island5,9362.15×
Maine5,9321.91×
Washington5,9110.34×
Utah5,8570.76×
Vermont5,8383.84×
Delaware5,3162.23×
Washington, District of Columbia3,8381.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Active management audience
BrandAffinityCategory
Jason Nelson105.05×Music & Radio
Staycation7.04×Home & Garden
Vanuatu36.56×Travel & Leisure
Elsword18.77×Games
JDSU2.94×Business & Career
Song Il-gook52.03×Movies & TV
Surf kayaking13.76×Sports
Eden Lake7.58×Movies & TV
Jesse Plemons2.87×Movies & TV
South Asian cuisine5.84×Food & Beverages
Heuriger46.72×Food & Beverages
Nebraska1.75×Travel & Leisure
Grammarly2.92×Business & Career
Nebraska Cornhuskers football2.23×Sports
Casalecchio di Reno81.09×Travel & Leisure
Noodle (Gorillaz)1.92×Music & Radio
Jah Shaka78.13×Music & Radio
Wikia1.8×Internet & Social Media
Mariel Hemingway5.13×Fashion & Accessoires
Cam Ward1.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Active management audience
TraitClusterScore
Risk AppetiteTHRILL2.6
Career OrientationPOWER2.29
Need for SecurityCONSERVATISM1.85
Early Adopter MentalityPOWER1.3
Convenience OrientationPREMIUM1.3
Social Media UsageJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Active management
CountryShare
United States38.3%
Italy14.7%
India8.9%

See Active management audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Active management have in United States?

Active management has an estimated audience of 865,344 people in United States, concentrated in California and New York.

What is the gender split and age of Active management fans?

42.7% of Active management fans are female, 57.3% are male, with an average age of 39.0 years.

Which brands do Active management fans like most?

Active management fans show strongest brand affinity for Jason Nelson (105.05×), Staycation (7.04×), and Vanuatu (36.56×) over the country average.

Where do Active management fans live in United States?

Active management fans in United States are most concentrated in California (reach 42,630), New York (reach 42,043), and Texas (reach 22,502). These three regions account for the largest share of the active audience.

What other brands do Active management fans also like?

Beyond Active management itself, the audience over-indexes on Staycation (7.04×), Vanuatu (36.56×), Elsword (18.77×), and JDSU (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Active management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.