Rascasse Audience Intelligence

BIC Lighter Target Market in United States

A data profile of the people who buy, follow and care about BIC Lighter in United States — modelled from more than twelve digital signal sources. BIC Lighter has an estimated audience of 576,993 people in United States.

#5among Tobacco in United States#3479among Brand in United States#1817in Food & Beverages

The average BIC Lighter fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jason Isaacs, Bic (company), Active management, with strongest over-indexing on Jason Isaacs (47.55× the country average).

Demographically, the BIC Lighter audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BIC Lighter fan in United States is balanced, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Jason Isaacs.

Category: Food & Beverages · Type: Brand · Subtype: Tobacco

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BIC Lighter profile in United States.

Audience size
577K
in United States
Gender
50.0%♀
50.0% male
Age
40.0
average years
Country rank
#33611
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BIC Lighter

50.0% are female, 50.0% are male, average age 40.0.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for BIC Lighter audience in United States
MetricValue
Female50.0%
Male50.0%
Average age40.0
Estimated audience size576,993
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the BIC Lighter audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3923%
40-4925%
50+18%
Fig. 04

Worldwide distribution

67.5%

of the worldwide BIC Lighter audience comes from United States.

Worldwide audience distribution share by country for BIC Lighter
CountryShare
United States67.5%
Canada4.4%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BIC Lighter audience in United States is strongest.

Fig. 05

Top regions by affinity

BIC Lighter customers by region in United States
#RegionReachAffinity×
01Missouri~10K1.20×
02New Mexico~3K1.20×
03Louisiana~9K1.17×
04Oregon~8K1.17×
05West Virginia~3K1.17×
06Ohio~20K1.16×
07Connecticut~7K1.15×
08Mississippi~5K1.15×
09Maine~2K1.14×
10Maryland~10K1.12×
11Alabama~9K1.10×
12Delaware~2K1.09×
13Pennsylvania~20K1.08×
14Michigan~20K1.07×
15Kentucky~8K1.07×
16Georgia~20K1.06×
17Alaska~1K1.06×
18Vermont~1K1.06×
19Illinois~20K1.05×
20Tennessee~10K1.05×
21Arkansas~5K1.05×
22Rhode Island~2K1.05×
23New York~30K1.04×
24North Carolina~20K1.02×
25Indiana~10K1.02×
26Oklahoma~6K1.02×
27California~60K1.01×
28New Hampshire~2K1.00×
29Washington~10K0.99×
30Colorado~9K0.99×
31South Carolina~8K0.99×
32Wisconsin~8K0.98×
33Nevada~5K0.98×
34Massachusetts~10K0.97×
35Washington, District of Columbia~2K0.97×
36Minnesota~8K0.95×
37Montana~1K0.94×
38Virginia~10K0.92×
39Florida~40K0.91×
40Arizona~10K0.91×
41Kansas~4K0.90×
42Iowa~4K0.88×
43New Jersey~10K0.87×
44South Dakota~1K0.85×
45North Dakota<1K0.84×
46Nebraska~2K0.83×
47Texas~40K0.82×
48Idaho~2K0.82×
49Hawaii~2K0.81×
50Utah~4K0.76×
Fig. 06

Affinity by region

Affinity by region — BIC Lighter, United States
0.76×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BIC Lighter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BIC Lighter audience
#·InterestCategoryAffinity×
01Bic (company)Food & Beverages55.44×
02Tom Clancy's Rainbow Six: VegasGames54.25×
03Jason IsaacsMovies & TV47.55×
04Active managementBusiness & Career42.63×
05Castle RatMusic & Radio35.78×
06American FundsBusiness & Career25.50×
07LighterHome & Garden15.49×
08Galatasaray S.K.Sports13.06×
09HelloFreshShopping12.55×
10ZippoFood & Beverages10.78×
11H&R BlockBusiness & Career4.46×
12Staples (Canada)Business & Career3.56×
13Advance Auto PartsCars & Mobility3.16×
14United Parcel ServiceBusiness & Career3.02×
15southwest airlinesTravel & Leisure2.86×
16SubwayFood & Beverages2.40×
17AutoZoneCars & Mobility2.08×
18AnimalPets & Animals1.89×
19ReligionBusiness & Career1.72×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BIC Lighter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BIC Lighter audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.77×
PatriotismCONSERVATISM1.57×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BIC Lighter audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.99×
Luxury OrientationPREMIUM1.04×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BIC Lighter's target market in United States?

BIC Lighter's target market in United States covers an estimated 576,993 people, concentrated in California and Texas.

02

What is the gender split and age of BIC Lighter customers?

50.0% of the BIC Lighter audience are female, 50.0% are male, with an average age of 40.0 years.

03

Which brands do BIC Lighter fans like most?

BIC Lighter fans show strongest brand affinity for Jason Isaacs (47.55×), Bic (company) (55.44×), and Active management (42.63×) over the country average.

04

Where do BIC Lighter fans live in United States?

BIC Lighter fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do BIC Lighter fans also like?

Beyond BIC Lighter itself, the audience over-indexes on Bic (company) (55.44×), Active management (42.63×), American Funds (25.5×), and Castle Rat (35.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tobacco audiences in United States

See BIC Lighter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BIC Lighter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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