BIC Lighter Audience in United States

BIC Lighter logo

BIC Lighter has an estimated audience of 571,952 people in United States. 50.0% are female, 50.0% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Jason Isaacs, Bic (company), Active management, American Funds, HelloFresh.

The average BIC Lighter fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jason Isaacs, Bic (company), Active management, with strongest over-indexing on Jason Isaacs (47.55× the country average). Demographically, the BIC Lighter audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Tobacco

Demographics of BIC Lighter fans

Demographic split for BIC Lighter audience in United States
MetricValue
Female50.0%
Male50.0%
Average age40.0
Estimated audience size571,952

Audience persona

The typical BIC Lighter fan in United States is balanced, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Jason Isaacs.

Top regions in United States

Top regions ranked by reach for BIC Lighter in United States
RegionReachAffinity
California68,4261.09×
Texas41,1790.84×
Florida36,2240.94×
New York35,0501.1×
Pennsylvania21,7171.13×
Illinois20,8991.1×
Ohio20,7301.18×
Georgia19,2221.09×
North Carolina17,8001.03×
Michigan16,9361.13×
Virginia12,9030.93×
New Jersey12,8930.89×
Tennessee12,1951.06×
Missouri11,7491.27×
Washington11,6291.01×
Massachusetts11,1620.99×
Arizona11,0880.95×
Indiana11,0641.06×
Maryland10,8501.1×
Colorado9,0281×
South Carolina8,7801.02×
Alabama8,7391.09×
Louisiana8,5931.17×
Wisconsin8,2700.96×
Kentucky7,9751.11×
Oregon7,8961.2×
Minnesota7,7780.95×
Connecticut6,6741.16×
Oklahoma6,6531.05×
Nevada5,5361×
Mississippi5,3301.13×
Arkansas5,0351.07×
Iowa4,0050.85×
Kansas3,9480.88×
Utah3,7390.73×
New Mexico3,4091.19×
West Virginia3,0911.16×
Maine2,3471.15×
Nebraska2,2240.78×
Idaho2,1990.77×
New Hampshire2,1680.96×
Rhode Island1,8171×
Hawaii1,7440.71×
Delaware1,7261.09×
Washington, District of Columbia1,5620.91×
Montana1,2840.81×
Alaska1,2371.01×
Vermont1,0461.04×
South Dakota9680.73×
North Dakota7570.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BIC Lighter audience
BrandAffinityCategory
Jason Isaacs47.55×Movies & TV
Bic (company)55.44×Food & Beverages
Active management42.63×Business & Career
American Funds25.5×Business & Career
HelloFresh12.55×Shopping
Lighter15.49×Home & Garden
Staples (Canada)3.56×Business & Career
Friends2.1×Movies & TV
United Parcel Service3.02×Business & Career
Outdoor recreation1.52×Sports
Animal1.89×Pets & Animals
Subway2.4×Food & Beverages
Castle Rat35.78×Music & Radio
Galatasaray S.K.13.06×Sports
southwest airlines2.86×Travel & Leisure
AutoZone2.08×Cars & Mobility
Advance Auto Parts3.16×Cars & Mobility
Religion1.72×Business & Career
H&R Block4.46×Business & Career
Michelle Monaghan8.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BIC Lighter audience
TraitClusterScore
Quality AwarenessPREMIUM1.85
ExtroversionTHRILL1.49
PatriotismCONSERVATISM1.43
Convenience OrientationPREMIUM1.41
IndividualismJOY1.26
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for BIC Lighter
CountryShare
United States67.8%
Canada4.4%
United Kingdom3.4%

See BIC Lighter audiences in other countries

More Tobacco audiences in United States

Frequently asked questions

How many fans does BIC Lighter have in United States?

BIC Lighter has an estimated audience of 571,952 people in United States, concentrated in California and Texas.

What is the gender split and age of BIC Lighter fans?

50.0% of BIC Lighter fans are female, 50.0% are male, with an average age of 40.0 years.

Which brands do BIC Lighter fans like most?

BIC Lighter fans show strongest brand affinity for Jason Isaacs (47.55×), Bic (company) (55.44×), and Active management (42.63×) over the country average.

Where do BIC Lighter fans live in United States?

BIC Lighter fans in United States are most concentrated in California (reach 68,426), Texas (reach 41,179), and Florida (reach 36,224). These three regions account for the largest share of the active audience.

What other brands do BIC Lighter fans also like?

Beyond BIC Lighter itself, the audience over-indexes on Bic (company) (55.44×), Active management (42.63×), American Funds (25.5×), and HelloFresh (12.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BIC Lighter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.