Top 22 Tobaccos in United States
This curated ranking covers the 22 largest tobaccos in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Camel (cigarette), Geekvape and BIC Lighter lead the list with a combined estimated audience of 3,788,321 people. Across all 22 entries the average audience size is 299,744, and the largest, Camel (cigarette), reaches around 1,886,804 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each tobacco, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Camel (cigarette) |
1,886,804 | 22.9% | Tobacco | Food & Beverages |
| 2 |  Geekvape |
1,329,565 | 30.7% | Tobacco | Food & Beverages |
| 3 |  BIC Lighter |
571,952 | 68.2% | Tobacco | Food & Beverages |
| 4 |  Bic (company) |
517,062 | 13.0% | Tobacco | Food & Beverages |
| 5 |  Nicotine gum |
504,241 | 41.4% | Tobacco | Food & Beverages |
| 6 |  Basic (cigarette) |
443,520 | 64.5% | Tobacco | Food & Beverages |
| 7 |  Quintero |
413,996 | 22.2% | Tobacco | Food & Beverages |
| 8 |  Blu |
336,395 | 18.3% | Tobacco | Food & Beverages |
| 9 |  Rothmans |
169,047 | 21.9% | Tobacco | Food & Beverages |
| 10 |  Altria |
160,307 | 57.5% | Tobacco | Food & Beverages |
| 11 |  Davidoff |
120,196 | 7.8% | Tobacco | Food & Beverages |
| 12 |  Gold Flake |
66,899 | 18.4% | Tobacco | Food & Beverages |
| 13 |  John Player Special |
23,422 | 7.8% | Tobacco | Food & Beverages |
| 14 |  Vype |
17,844 | 20.6% | Tobacco | Food & Beverages |
| 15 |  Mevius |
16,441 | 6.5% | Tobacco | Food & Beverages |
| 16 | Heated Tobacco |
10,523 | 8.3% | Tobacco | Food & Beverages |
| 17 |  Marlboro (cigarette) |
2,927 | 9.8% | Tobacco | Food & Beverages |
| 18 |  Zippo |
1,373 | 27.7% | Tobacco | Food & Beverages |
| 19 |  Blu eCigs |
699 | 18.6% | Tobacco | Food & Beverages |
| 20 |  Lucky Strike |
653 | 52.8% | Tobacco | Food & Beverages |
| 21 |  Philip Morris International |
399 | 24.3% | Tobacco | Food & Beverages |
| 22 |  Alec Bradley Cigars |
124 | 83.8% | Tobacco | Food & Beverages |
Frequently asked questions
How is this Top 22 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each tobacco by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tobacco in United States?
Camel (cigarette) currently leads with an estimated audience of 1,886,804 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.