Blu Audience in United States
Blu has an estimated audience of 331,347 people in United States. 50.4% are female, 49.6% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Internet celebrity, Charlotte Tilbury, TMZ, Milwaukee Brewers, Cardi B.
The average Blu fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Internet celebrity, Charlotte Tilbury, TMZ, with strongest over-indexing on Internet celebrity (3.32× the country average). Demographically, the Blu audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Tobacco
Demographics of Blu fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 36.5 |
| Estimated audience size | 331,347 |
Audience persona
The typical Blu fan in United States is balanced, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Internet celebrity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 31,502 | 0.86× |
| Texas | 27,796 | 0.98× |
| Florida | 20,428 | 0.91× |
| New York | 19,461 | 1.05× |
| Massachusetts | 12,330 | 1.89× |
| Michigan | 10,130 | 1.17× |
| Oklahoma | 10,124 | 2.75× |
| Wisconsin | 9,951 | 2× |
| New Jersey | 9,633 | 1.14× |
| Illinois | 9,517 | 0.86× |
| Georgia | 9,430 | 0.92× |
| North Carolina | 9,409 | 0.94× |
| Pennsylvania | 9,268 | 0.83× |
| Ohio | 7,920 | 0.78× |
| Maryland | 7,468 | 1.31× |
| Virginia | 6,422 | 0.8× |
| South Carolina | 6,333 | 1.27× |
| Washington | 5,825 | 0.88× |
| Tennessee | 5,573 | 0.84× |
| Kansas | 5,392 | 2.06× |
| Arizona | 5,277 | 0.78× |
| Indiana | 4,781 | 0.79× |
| Missouri | 4,704 | 0.88× |
| Alabama | 4,500 | 0.97× |
| Arkansas | 4,485 | 1.64× |
| Colorado | 4,049 | 0.78× |
| Kentucky | 3,933 | 0.95× |
| Louisiana | 3,828 | 0.9× |
| Minnesota | 3,697 | 0.78× |
| Oregon | 2,895 | 0.76× |
| Mississippi | 2,755 | 1.01× |
| Connecticut | 2,661 | 0.8× |
| Nevada | 2,470 | 0.77× |
| Iowa | 2,245 | 0.82× |
| Utah | 1,978 | 0.67× |
| Rhode Island | 1,890 | 1.79× |
| Nebraska | 1,387 | 0.83× |
| South Dakota | 1,275 | 1.66× |
| West Virginia | 1,201 | 0.78× |
| New Mexico | 1,181 | 0.71× |
| Idaho | 1,096 | 0.66× |
| New Hampshire | 1,074 | 0.82× |
| Washington, District of Columbia | 1,043 | 1.05× |
| Maine | 896 | 0.76× |
| Hawaii | 875 | 0.61× |
| Delaware | 851 | 0.93× |
| Montana | 517 | 0.56× |
| North Dakota | 428 | 0.63× |
| Vermont | 421 | 0.72× |
| Alaska | 407 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Internet celebrity | 3.32× | Internet & Social Media |
| Charlotte Tilbury | 4.69× | Beauty & Wellness |
| TMZ | 1.78× | Internet & Social Media |
| Milwaukee Brewers | 3.03× | Sports |
| Cardi B | 3.06× | Music & Radio |
| Gangsta rap | 2.52× | Music & Radio |
| Los Angeles Lakers | 1.7× | Sports |
| Batman | 1.56× | Movies & TV |
| Detroit Tigers | 1.91× | Sports |
| Nike | 1.58× | Fashion & Accessoires |
| Role-playing games | 1.73× | Games |
| Streetwear | 1.54× | Fashion & Accessoires |
| Comedy club | 2.67× | Movies & TV |
| LeBron James | 1.76× | Sports |
| Chicago Bulls | 1.93× | Sports |
| Snapchat | 1.58× | Internet & Social Media |
| Tour de France | 4.5× | Sports |
| Chicago Bears | 1.65× | Sports |
| FC Barcelona | 1.66× | Sports |
| Adam Sandler | 2.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.81 |
| Career Orientation | POWER | 1.53 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Individualism | JOY | 1.26 |
| Risk Appetite | THRILL | 1.24 |
| Early Adopter Mentality | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 12.2% |
| Italy | 12.0% |
See Blu audiences in other countries
More Tobacco audiences in United States
- Camel (cigarette) (1,954,244)
- Geekvape (665,220)
- BIC Lighter (571,953)
- Bic (company) (517,062)
- Nicotine gum (499,759)
Frequently asked questions
How many fans does Blu have in United States?
Blu has an estimated audience of 331,347 people in United States, concentrated in California and Texas.
What is the gender split and age of Blu fans?
50.4% of Blu fans are female, 49.6% are male, with an average age of 36.5 years.
Which brands do Blu fans like most?
Blu fans show strongest brand affinity for Internet celebrity (3.32×), Charlotte Tilbury (4.69×), and TMZ (1.78×) over the country average.
Where do Blu fans live in United States?
Blu fans in United States are most concentrated in California (reach 31,502), Texas (reach 27,796), and Florida (reach 20,428). These three regions account for the largest share of the active audience.
What other brands do Blu fans also like?
Beyond Blu itself, the audience over-indexes on Charlotte Tilbury (4.69×), TMZ (1.78×), Milwaukee Brewers (3.03×), and Cardi B (3.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Blu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.