Blu Audience in United States

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Blu has an estimated audience of 331,347 people in United States. 50.4% are female, 49.6% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: 3D printing, Mortgage insurance, IS (Infinite Stratos), JTV (Indonesia), Commercial mortgage.

The average Blu fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 3D printing, Mortgage insurance, IS (Infinite Stratos), with strongest over-indexing on 3D printing (1.62× the country average). Demographically, the Blu audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Tobacco

Demographics of Blu fans

Demographic split for Blu audience in United States
MetricValue
Female50.4%
Male49.6%
Average age36.5
Estimated audience size331,347

Audience persona

The typical Blu fan in United States is balanced, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Blu in United States
RegionReachAffinity
California31,5020.86×
Texas27,7960.98×
Florida20,4280.91×
New York19,4611.05×
Massachusetts12,3301.89×
Michigan10,1301.17×
Oklahoma10,1242.75×
Wisconsin9,9512×
New Jersey9,6331.14×
Illinois9,5170.86×
Georgia9,4300.92×
North Carolina9,4090.94×
Pennsylvania9,2680.83×
Ohio7,9200.78×
Maryland7,4681.31×
Virginia6,4220.8×
South Carolina6,3331.27×
Washington5,8250.88×
Tennessee5,5730.84×
Kansas5,3922.06×
Arizona5,2770.78×
Indiana4,7810.79×
Missouri4,7040.88×
Alabama4,5000.97×
Arkansas4,4851.64×
Colorado4,0490.78×
Kentucky3,9330.95×
Louisiana3,8280.9×
Minnesota3,6970.78×
Oregon2,8950.76×
Mississippi2,7551.01×
Connecticut2,6610.8×
Nevada2,4700.77×
Iowa2,2450.82×
Utah1,9780.67×
Rhode Island1,8901.79×
Nebraska1,3870.83×
South Dakota1,2751.66×
West Virginia1,2010.78×
New Mexico1,1810.71×
Idaho1,0960.66×
New Hampshire1,0740.82×
Washington, District of Columbia1,0431.05×
Maine8960.76×
Hawaii8750.61×
Delaware8510.93×
Montana5170.56×
North Dakota4280.63×
Vermont4210.72×
Alaska4070.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blu audience
BrandAffinityCategory
3D printing1.62×Technology & Electronics
Mortgage insurance1.85×Business & Career
IS (Infinite Stratos)1.55×Literature
JTV (Indonesia)1.91×
Commercial mortgage1.96×Business & Career
Graham Greene1.61×Literature
Mad About You3.03×Movies & TV
Brittney Griner1.83×Sports
Enfamil1.52×Kids & Family
Julio Cesar Chavez Jr.1.65×Sports
War on Terror1.7×Politics & Society
Temple Grandin1.58×Literature
The Professor (Gilligan's Island)2.88×
Ellen Burstyn1.74×Movies & TV
Warren Zevon1.58×Music & Radio
Overtone1.59×Beauty & Wellness
Gary Clark, Jr.2.07×Music & Radio
E-box1.93×Health
Ironmongery1.52×Home & Garden
ABC iview2.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blu audience
TraitClusterScore
ExtroversionTHRILL1.81
Career OrientationPOWER1.53
LGBTQ+ IdentityOPEN1.35
IndividualismJOY1.26
Risk AppetiteTHRILL1.24
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Blu
CountryShare
United States18.5%
Japan12.2%
Italy12.0%

See Blu audiences in other countries

More Tobacco audiences in United States

Frequently asked questions

How many fans does Blu have in United States?

Blu has an estimated audience of 331,347 people in United States, concentrated in California and Texas.

What is the gender split and age of Blu fans?

50.4% of Blu fans are female, 49.6% are male, with an average age of 36.5 years.

Which brands do Blu fans like most?

Blu fans show strongest brand affinity for 3D printing (1.62×), Mortgage insurance (1.85×), and IS (Infinite Stratos) (1.55×) over the country average.

Where do Blu fans live in United States?

Blu fans in United States are most concentrated in California (reach 31,502), Texas (reach 27,796), and Florida (reach 20,428). These three regions account for the largest share of the active audience.

What other brands do Blu fans also like?

Beyond Blu itself, the audience over-indexes on Mortgage insurance (1.85×), IS (Infinite Stratos) (1.55×), JTV (Indonesia) (1.91×), and Commercial mortgage (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.