TV game shows Audience in United States

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TV game shows has an estimated audience of 32,169,549 people in United States. 57.8% are female, 42.2% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Televisions, Friendship, Nature, NBC, Movies.

The average TV game shows fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Televisions, Friendship, Nature, with strongest over-indexing on Televisions (2.2× the country average). Demographically, the TV game shows audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of TV game shows fans

Demographic split for TV game shows audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.4
Estimated audience size32,169,549

Audience persona

The typical TV game shows fan in United States is more female, around 43.4 years old, with strong Extroversion tendencies and a notable affinity for Televisions.

Top regions in United States

Top regions ranked by reach for TV game shows in United States
RegionReachAffinity
California2,579,8120.73×
Texas2,489,8070.9×
Florida1,972,4680.91×
New York1,558,9330.87×
Pennsylvania1,161,1831.07×
Ohio1,094,1561.1×
Illinois1,036,1350.97×
North Carolina995,7221.03×
Michigan960,8841.14×
Georgia954,7260.96×
Indiana910,2191.55×
Virginia783,5331×
Tennessee726,9171.13×
New Jersey717,8890.88×
Missouri701,7571.35×
Arizona658,8021×
Massachusetts584,6790.92×
Wisconsin572,8061.18×
Washington536,8400.83×
Minnesota526,4011.14×
South Carolina512,8941.06×
Maryland485,7490.88×
Alabama472,5341.05×
Louisiana461,8701.11×
Colorado445,1790.88×
Kentucky436,1581.08×
Oklahoma406,5881.14×
Oregon341,7580.93×
Iowa328,6131.24×
Mississippi308,8721.17×
Kansas306,8931.21×
Arkansas299,3421.13×
Connecticut298,7940.93×
Nevada247,2700.79×
Utah242,6550.84×
Nebraska165,2101.02×
West Virginia162,2651.08×
Idaho160,5461×
New Mexico136,4400.85×
New Hampshire130,5171.03×
Maine113,6650.99×
Hawaii102,2440.74×
Delaware99,0991.12×
South Dakota86,2511.16×
Rhode Island82,9950.81×
North Dakota71,0601.08×
Montana63,8570.72×
Washington, District of Columbia61,6150.64×
Alaska53,9760.78×
Vermont51,3970.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TV game shows audience
BrandAffinityCategory
Televisions2.2×Technology & Electronics
Friendship2.62×Kids & Family
Nature2.15×Home & Garden
NBC2.26×Movies & TV
Movies1.51×Movies & TV
Rock music1.81×Music & Radio
United States1.61×Travel & Leisure
Outdoor recreation1.52×Sports
U.S. state1.8×Travel & Leisure
Hollywood2.58×Travel & Leisure
Comedy movies1.68×Movies & TV
Video games1.7×Games
Friends1.85×Movies & TV
Pop music1.75×Music & Radio
California1.82×Travel & Leisure
Education1.59×Business & Career
Money1.69×Business & Career
Adventure1.83×Travel & Leisure
Malcolm-Jamal Warner3.47×Movies & TV
Google News2.88×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TV game shows audience
TraitClusterScore
ExtroversionTHRILL1.22
Family OrientationCONSERVATISM1.16
Social Media UsageJOY1.14
Price SensitivityPREMIUM1.07
TraditionCONSERVATISM1.06
Community OrientationOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for TV game shows
CountryShare
United States23.4%
India5.1%
Brazil5.1%

See TV game shows audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does TV game shows have in United States?

TV game shows has an estimated audience of 32,169,549 people in United States, concentrated in California and Texas.

What is the gender split and age of TV game shows fans?

57.8% of TV game shows fans are female, 42.2% are male, with an average age of 43.4 years.

Which brands do TV game shows fans like most?

TV game shows fans show strongest brand affinity for Televisions (2.2×), Friendship (2.62×), and Nature (2.15×) over the country average.

Where do TV game shows fans live in United States?

TV game shows fans in United States are most concentrated in California (reach 2,579,812), Texas (reach 2,489,807), and Florida (reach 1,972,468). These three regions account for the largest share of the active audience.

What other brands do TV game shows fans also like?

Beyond TV game shows itself, the audience over-indexes on Friendship (2.62×), Nature (2.15×), NBC (2.26×), and Movies (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TV game shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.