A data profile of the people who buy, follow and care about TV game shows in Spain — modelled from more than twelve digital signal sources. TV game shows has an estimated audience of 2,409,066 people in Spain.
The average TV game shows fan in Spain is 45.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include El Confidencial, Books, TV talkshows, with strongest over-indexing on El Confidencial (1.65× the country average).
Demographically, the TV game shows audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Individualism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical TV game shows fan in Spain is more female, around 45.9 years old, with strong Individualism tendencies and a notable affinity for El Confidencial.
The key figures that characterise the TV game shows profile in Spain.
63.4% are female, 36.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 45.9 |
| Estimated audience size | 2,409,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide TV game shows audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.4% |
| India | 5.1% |
| Brazil | 5.1% |
Where the TV game shows audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~90K | 1.11× | |
| 02 | Aragon | ~70K | 1.11× | |
| 03 | Balearic Islands | ~70K | 1.06× | |
| 04 | Castile and León | ~100K | 1.02× | |
| 05 | Canary Islands | ~100K | 1.00× | |
| 06 | Galicia | ~100K | 0.99× | |
| 07 | Basque Autonomous Country | ~90K | 0.99× | |
| 08 | Comunidad Valenciana | ~300K | 0.94× | |
| 09 | Andalusia | ~400K | 0.92× | |
| 10 | Catalonia | ~400K | 0.92× | |
| 11 | Community of Madrid | ~400K | 0.91× |
The strongest cross-interests of the TV game shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TV talkshows | Movies & TV | 3.64× | ||
| 02 | Cooking show | Food & Beverages | 3.59× | ||
| 03 | Jacob Elordi | Movies & TV | 2.09× | ||
| 04 | Gmail | Internet & Social Media | 1.99× | ||
| 05 | Diez Minutos | News | 1.96× | ||
| 06 | Loterías y Apuestas del Estado | Games | 1.91× | ||
| 07 | Revista HOLA | News | 1.91× | ||
| 08 | Julio Iglesias | Music & Radio | 1.89× | ||
| 09 | Semana | News | 1.88× | ||
| 10 | Books | Literature | 1.80× | ||
| 11 | El País (Uruguay) | News | 1.75× | ||
| 12 | Drama movies | Movies & TV | 1.74× | ||
| 13 | La Voz de Galicia | News | 1.73× | ||
| 14 | El Confidencial | News | 1.65× | ||
| 15 | Público (Spain) | News | 1.65× | ||
| 16 | 20 minutos | News | 1.63× | ||
| 17 | Movistar+ | Movies & TV | 1.57× | ||
| 18 | Celebrity | Movies & TV | 1.53× | ||
| 19 | La Caixa | Business & Career | 1.52× | ||
| 20 | IBEX 35 | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.69× | |
| Community Orientation | OPEN | 1.64× | |
| Family Orientation | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Design Affinity | PREMIUM | 0.85× | |
| Sustainability | BALANCE | 0.87× |
TV game shows has an estimated audience of 2,409,066 people in Spain, concentrated in Andalusia and Catalonia.
63.4% of TV game shows fans are female, 36.6% are male, with an average age of 45.9 years.
TV game shows fans show strongest brand affinity for El Confidencial (1.65×), Books (1.8×), and TV talkshows (3.64×) over the country average.
TV game shows fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond TV game shows itself, the audience over-indexes on Books (1.8×), TV talkshows (3.64×), Semana (1.88×), and Loterías y Apuestas del Estado (1.91×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for TV game shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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