A data profile of the people who buy, follow and care about La Voz de Galicia in Spain — modelled from more than twelve digital signal sources. La Voz de Galicia has an estimated audience of 9,815,792 people in Spain.
La Voz de Galicia has an estimated audience of 9,815,792 people in Spain. 65.6% are female, 34.4% are male, average age 44.2. Top brand affinities: IKEA, Online newspaper, Lidl, Robert De Niro, Al Pacino.
Top brand affinities include IKEA, Online newspaper, Lidl, with strongest over-indexing on IKEA (1.7× the country average).
Demographically, the La Voz de Galicia audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical La Voz de Galicia fan in Spain is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the La Voz de Galicia profile in Spain.
65.6% are female, 34.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 44.2 |
| Estimated audience size | 9,815,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide La Voz de Galicia audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 90.1% |
| Argentina | 2.4% |
| Mexico | 1.9% |
The strongest cross-interests of the La Voz de Galicia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert De Niro | Movies & TV | 4.25× | ||
| 02 | Al Pacino | Movies & TV | 4.25× | ||
| 03 | Sunday Brunch | Kids & Family | 4.25× | ||
| 04 | Patrick Swayze | Movies & TV | 4.25× | ||
| 05 | Amanda Seyfried | Movies & TV | 4.12× | ||
| 06 | Demi Moore | Movies & TV | 3.20× | ||
| 07 | Bruce Willis | Movies & TV | 2.53× | ||
| 08 | Subscription business model | Shopping | 2.10× | ||
| 09 | FilmAffinity | Movies & TV | 2.04× | ||
| 10 | Online newspaper | News | 1.87× | ||
| 11 | Julio Iglesias | Music & Radio | 1.84× | ||
| 12 | Mango | Shopping | 1.73× | ||
| 13 | IKEA | Home & Garden | 1.70× | ||
| 14 | LaSexta | Movies & TV | 1.62× | ||
| 15 | Aldi | Shopping | 1.58× | ||
| 16 | Lidl | Shopping | 1.56× | ||
| 17 | H&M | Shopping | 1.53× | ||
| 18 | Distilled beverage | Food & Beverages | 1.53× | ||
| 19 | IBEX 35 | Business & Career | 1.52× | ||
| 20 | Discount stores | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Mindfulness | BALANCE | 0.87× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for La Voz de Galicia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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