H&M Audience in Spain

Demographics of H&M fans

Audience persona

The typical H&M fan in Spain is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for women'secret.

Top regions in Spain

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See H&M audiences in other countries

• H&M — Germany
• H&M — United States
• H&M — United Kingdom
• H&M — France
• H&M — Italy
• H&M — Brazil
• H&M — Japan
• H&M — South Korea
• H&M — India
• H&M — Canada
• H&M — Mexico

More Fashion audiences in Spain

• AliExpress (10,693,616)
• Primark (9,361,986)
• Stradivarius (8,195,780)
• Zara (5,278,035)
• Mango (4,855,502)

Frequently asked questions

How many fans does H&M have in Spain?

H&M has an estimated audience of 7,322,907 people in Spain, concentrated in Catalonia and Community of Madrid.

What is the gender split and age of H&M fans?

73.5% of H&M fans are female, 26.5% are male, with an average age of 42.4 years.

Which brands do H&M fans like most?

H&M fans show strongest brand affinity for women'secret (3.82×), Cortefiel (3.77×), and Real Oviedo (2.55×) over the country average.

Where do H&M fans live in Spain?

H&M fans in Spain are most concentrated in Catalonia (reach 3,382,782), Community of Madrid (reach 2,552,425), and Andalusia (reach 1,660,123). These three regions account for the largest share of the active audience.

What other brands do H&M fans also like?

Beyond H&M itself, the audience over-indexes on Cortefiel (3.77×), Real Oviedo (2.55×), Oysho (2.82×), and Stradivarius (2.49×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for H&M. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.