AliExpress Audience in Spain
AliExpress has an estimated audience of 10,693,615 people in Spain. 56.7% are female, 43.3% are male, average age 44.9. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Catalonia, Ana de Armas, Wallapop, Parfois (fashion accessories), Ouigo.
The average AliExpress fan in Spain is 44.9 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Catalonia, Ana de Armas, Wallapop, with strongest over-indexing on Catalonia (1.69× the country average). Demographically, the AliExpress audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of AliExpress fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 44.9 |
| Estimated audience size | 10,693,615 |
Audience persona
The typical AliExpress fan in Spain is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Catalonia.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,413,388 | 1.15× |
| Community of Madrid | 1,644,763 | 0.91× |
| Catalonia | 1,573,274 | 0.81× |
| Comunidad Valenciana | 1,189,073 | 0.99× |
| Canary Islands | 619,272 | 1.16× |
| Castile and León | 542,213 | 1.16× |
| Castilla-La Mancha | 524,419 | 1.21× |
| Galicia | 508,860 | 1.02× |
| Region of Murcia | 426,504 | 1.16× |
| Basque Autonomous Country | 342,384 | 0.86× |
| Aragon | 299,049 | 1.06× |
| Extremadura | 277,893 | 1.21× |
| Principality of Asturias | 238,483 | 0.95× |
| Balearic Islands | 196,436 | 0.65× |
| Cantabria | 126,900 | 0.94× |
| Navarre | 111,549 | 0.83× |
| La Rioja | 64,521 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catalonia | 1.69× | Travel & Leisure |
| Ana de Armas | 2.34× | Movies & TV |
| Wallapop | 1.66× | Shopping |
| Parfois (fashion accessories) | 1.62× | Fashion & Accessoires |
| Ouigo | 1.81× | Cars & Mobility |
| Oysho | 1.66× | Fashion & Accessoires |
| JYSK | 2.25× | Home & Garden |
| OneDrive | 1.96× | Technology & Electronics |
| Zara Kids | 2.24× | Fashion & Accessoires |
| Google Drive | 1.6× | Technology & Electronics |
| Cajamar | 1.53× | Business & Career |
| Office 365 | 1.64× | Technology & Electronics |
| Drop shipping | 1.63× | Shopping |
| Kitchen utensil | 1.78× | Home & Garden |
| Google Calendar | 1.88× | Internet & Social Media |
| YouTube Music | 1.66× | Internet & Social Media |
| Eurojackpot | 1.81× | Games |
| Nightwear | 1.87× | Fashion & Accessoires |
| Fred. Olsen & Co. | 2.09× | Cars & Mobility |
| Desigual | 1.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 0.91 |
| Social Media Usage | JOY | 0.85 |
| Price Sensitivity | PREMIUM | 0.85 |
| DIY Mentality | THRILL | 0.84 |
| Pet Ownership | JOY | 0.83 |
| Quality Awareness | PREMIUM | 0.8 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 7.6% |
| Brazil | 7.6% |
| United States | 7.3% |
See AliExpress audiences in other countries
More Fashion audiences in Spain
- Primark (9,361,986)
- Stradivarius (8,195,780)
- H&M (8,094,967)
- Zara (5,278,035)
- Mango (4,855,502)
Frequently asked questions
How many fans does AliExpress have in Spain?
AliExpress has an estimated audience of 10,693,615 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of AliExpress fans?
56.7% of AliExpress fans are female, 43.3% are male, with an average age of 44.9 years.
Which brands do AliExpress fans like most?
AliExpress fans show strongest brand affinity for Catalonia (1.69×), Ana de Armas (2.34×), and Wallapop (1.66×) over the country average.
Where do AliExpress fans live in Spain?
AliExpress fans in Spain are most concentrated in Andalusia (reach 2,413,388), Community of Madrid (reach 1,644,763), and Catalonia (reach 1,573,274). These three regions account for the largest share of the active audience.
What other brands do AliExpress fans also like?
Beyond AliExpress itself, the audience over-indexes on Ana de Armas (2.34×), Wallapop (1.66×), Parfois (fashion accessories) (1.62×), and Ouigo (1.81×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for AliExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.