A data profile of the people who buy, follow and care about Bershka in Spain — modelled from more than twelve digital signal sources. Bershka has an estimated audience of 4,626,981 people in Spain.
The average Bershka fan in Spain is 42.3 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Stradivarius, Parfois (fashion accessories), Oysho, with strongest over-indexing on Stradivarius (3.78× the country average).
Demographically, the Bershka audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bershka fan in Spain is more female, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stradivarius.
The key figures that characterise the Bershka profile in Spain.
80.0% are female, 20.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 42.3 |
| Estimated audience size | 4,626,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 24% |
Where the Bershka audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1M | 1.17× | |
| 02 | Community of Madrid | ~900K | 1.17× | |
| 03 | Castilla-La Mancha | ~200K | 1.13× | |
| 04 | Region of Murcia | ~200K | 1.12× | |
| 05 | Comunidad Valenciana | ~600K | 1.10× | |
| 06 | Balearic Islands | ~100K | 1.10× | |
| 07 | Andalusia | ~1M | 1.09× | |
| 08 | Galicia | ~200K | 1.06× | |
| 09 | Extremadura | ~100K | 1.03× | |
| 10 | Castile and León | ~200K | 1.00× | |
| 11 | Basque Autonomous Country | ~200K | 0.99× | |
| 12 | Aragon | ~100K | 0.99× | |
| 13 | Navarre | ~50K | 0.92× | |
| 14 | La Rioja | ~30K | 0.91× | |
| 15 | Canary Islands | ~200K | 0.81× | |
| 16 | Principality of Asturias | ~80K | 0.75× | |
| 17 | Cantabria | ~40K | 0.68× |
The strongest cross-interests of the Bershka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban Outfitters | Shopping | 4.59× | ||
| 02 | Stradivarius | Shopping | 3.78× | ||
| 03 | Nightwear | Fashion & Accessoires | 3.75× | ||
| 04 | Uniqlo | Shopping | 3.51× | ||
| 05 | Jacket | Fashion & Accessoires | 3.46× | ||
| 06 | Oysho | Fashion & Accessoires | 3.44× | ||
| 07 | Mango | Shopping | 3.37× | ||
| 08 | Parfois (fashion accessories) | Fashion & Accessoires | 3.15× | ||
| 09 | Skirt | Fashion & Accessoires | 2.82× | ||
| 10 | H&M | Shopping | 2.76× | ||
| 11 | Moda Feminina | Fashion & Accessoires | 2.73× | ||
| 12 | Shirt | Fashion & Accessoires | 2.71× | ||
| 13 | Bikini | Fashion & Accessoires | 2.70× | ||
| 14 | Blouse | Fashion & Accessoires | 2.61× | ||
| 15 | Primark | Shopping | 2.36× | ||
| 16 | Sephora | Shopping | 2.33× | ||
| 17 | Dresses | Fashion & Accessoires | 1.96× | ||
| 18 | Motivation | Business & Career | 1.90× | ||
| 19 | Quality of life | Health | 1.69× | ||
| 20 | Psychology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.56× | |
| Creativity | OPEN | 1.34× | |
| Price Sensitivity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.35× | |
| Community Orientation | OPEN | 0.45× | |
| Need for Security | CONSERVATISM | 0.53× |
Bershka's target market in Spain covers an estimated 4,626,981 people, concentrated in Andalusia and Catalonia.
80.0% of the Bershka audience are female, 20.0% are male, with an average age of 42.3 years.
Bershka fans show strongest brand affinity for Stradivarius (3.78×), Parfois (fashion accessories) (3.15×), and Oysho (3.44×) over the country average.
Bershka fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Bershka itself, the audience over-indexes on Parfois (fashion accessories) (3.15×), Oysho (3.44×), Mango (3.37×), and H&M (2.76×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bershka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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