A data profile of the people who buy, follow and care about Shirt in Spain — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 5,096,715 people in Spain.
Shirt has an estimated audience of 5,096,715 people in Spain. 69.1% are female, 30.9% are male, average age 45.2. Top brand affinities: Mango, Deal of the day, Oysho, Massimo Dutti, WhatsApp.
Top brand affinities include Mango, Deal of the day, Oysho, with strongest over-indexing on Mango (5.55× the country average).
Demographically, the Shirt audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
The typical Shirt fan in Spain is more female, around 45.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Mango.
The key figures that characterise the Shirt profile in Spain.
69.1% are female, 30.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 45.2 |
| Estimated audience size | 5,096,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Shirt audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 5.55× | ||
| 02 | Deal of the day | Shopping | 3.43× | ||
| 03 | Desigual | Fashion & Accessoires | 3.27× | ||
| 04 | Bohemian style | Fashion & Accessoires | 3.24× | ||
| 05 | Massimo Dutti | Shopping | 3.20× | ||
| 06 | Pandora | Fashion & Accessoires | 3.20× | ||
| 07 | Skechers | Fashion & Accessoires | 3.15× | ||
| 08 | Boho-chic | Fashion & Accessoires | 2.89× | ||
| 09 | Volunteering | Politics & Society | 2.87× | ||
| 10 | Oysho | Fashion & Accessoires | 2.83× | ||
| 11 | Livemusic | Music & Radio | 2.80× | ||
| 12 | Bershka | Shopping | 2.71× | ||
| 13 | Zara Home | Home & Garden | 2.60× | ||
| 14 | Bikini | Fashion & Accessoires | 2.17× | ||
| 15 | Real property | Home & Garden | 2.12× | ||
| 16 | Carrefour Market | Shopping | 2.12× | ||
| 17 | Skirt | Fashion & Accessoires | 1.90× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.88× | ||
| 19 | Internet & Social Media | 1.76× | |||
| 20 | Spas | Beauty & Wellness | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.57× | |
| Indulgence | JOY | 1.44× | |
| Sustainability | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Spirituality | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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