A data profile of the people who buy, follow and care about Shirt in United Kingdom — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 11,016,207 people in United Kingdom.
The average Shirt fan in United Kingdom is 44.6 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, East of England, Yorkshire and the Humber.
Top brand affinities include Hobby, Wikipedia, Distilled beverage, with strongest over-indexing on Hobby (1.82× the country average).
Demographically, the Shirt audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Shirt fan in United Kingdom is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Hobby.
The key figures that characterise the Shirt profile in United Kingdom.
57.6% are female, 42.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.6 |
| Estimated audience size | 11,016,207 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Shirt audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
Where the Shirt audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.48× | |
| 02 | Yorkshire and the Humber | ~1M | 1.26× | |
| 03 | East of England | ~1M | 1.17× | |
| 04 | South East | ~1.5M | 1.05× | |
| 05 | North East | ~400K | 0.98× | |
| 06 | South West | ~800K | 0.83× | |
| 07 | East Midlands | ~600K | 0.83× | |
| 08 | North West | ~600K | 0.48× |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable clothing | Fashion & Accessoires | 3.08× | ||
| 02 | Outerwear | Fashion & Accessoires | 2.99× | ||
| 03 | Skechers | Fashion & Accessoires | 2.33× | ||
| 04 | Wikipedia | Internet & Social Media | 2.15× | ||
| 05 | Sketch comedy | Movies & TV | 2.12× | ||
| 06 | Mother's Day | Kids & Family | 2.09× | ||
| 07 | Satire | Literature | 1.97× | ||
| 08 | Refrigerator | Home & Garden | 1.93× | ||
| 09 | Esso | Cars & Mobility | 1.89× | ||
| 10 | Volunteering | Politics & Society | 1.87× | ||
| 11 | Hot tub | Home & Garden | 1.85× | ||
| 12 | Hobby | Home & Garden | 1.82× | ||
| 13 | Kitchenware | Home & Garden | 1.81× | ||
| 14 | Betfair | Games | 1.77× | ||
| 15 | Mobile home | Cars & Mobility | 1.75× | ||
| 16 | Distilled beverage | Food & Beverages | 1.68× | ||
| 17 | William Hill (bookmaker) | Games | 1.63× | ||
| 18 | Uniqlo | Shopping | 1.63× | ||
| 19 | Internet & Social Media | 1.59× | |||
| 20 | Sunglasses | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.43× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Spirituality | BALANCE | 0.89× | |
| Mindfulness | BALANCE | 0.90× |
Shirt has an estimated audience of 11,016,207 people in United Kingdom, concentrated in South East and East of England.
57.6% of Shirt fans are female, 42.4% are male, with an average age of 44.6 years.
Shirt fans show strongest brand affinity for Hobby (1.82×), Wikipedia (2.15×), and Distilled beverage (1.68×) over the country average.
Shirt fans in United Kingdom are most concentrated in South East (reach ~1.5M), East of England (reach ~1M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Shirt itself, the audience over-indexes on Wikipedia (2.15×), Distilled beverage (1.68×), Volunteering (1.87×), and WhatsApp (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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