Shirt Audience in United Kingdom
Shirt has an estimated audience of 11,016,207 people in United Kingdom. 57.6% are female, 42.4% are male, average age 44.6. Top regions: South East, East of England, Yorkshire and the Humber. Top brand affinities: Mango, Weddings, Hobby, Expensive Taste, Purchase discount.
The average Shirt fan in United Kingdom is 44.6 years old, more female, and lives primarily in South East. The audience is concentrated in South East, East of England, Yorkshire and the Humber. Top brand affinities include Mango, Weddings, Hobby, with strongest over-indexing on Mango (4.45× the country average). Demographically, the Shirt audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shirt fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.6 |
| Estimated audience size | 11,016,207 |
Audience persona
The typical Shirt fan in United Kingdom is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Mango.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,555,432 | 1.05× |
| East of England | 1,189,339 | 1.18× |
| Yorkshire and the Humber | 1,121,046 | 1.27× |
| South West | 735,858 | 0.81× |
| West Midlands | 706,870 | 1.5× |
| East Midlands | 626,789 | 0.81× |
| North West | 472,370 | 0.4× |
| North East | 420,516 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mango | 4.45× | Shopping |
| Weddings | 1.82× | Kids & Family |
| Hobby | 1.77× | Home & Garden |
| Expensive Taste | 2.63× | Business & Career |
| Purchase discount | 3.85× | Shopping |
| Outerwear | 3.46× | Fashion & Accessoires |
| Distilled beverage | 1.73× | Food & Beverages |
| 1.68× | Internet & Social Media | |
| Luxury yacht | 2.69× | Travel & Leisure |
| Kitchenware | 2.18× | Home & Garden |
| TripAdvisor | 1.76× | Travel & Leisure |
| Betfair | 2.04× | Games |
| Bioderma | 6.16× | Beauty & Wellness |
| Home business | 3.31× | Business & Career |
| Refrigerator | 1.85× | Home & Garden |
| Sustainable clothing | 3.67× | Fashion & Accessoires |
| Tissot | 5.05× | Fashion & Accessoires |
| Urban Outfitters | 2.22× | Shopping |
| Workwear | 2.72× | Fashion & Accessoires |
| TK Maxx | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.5 |
| Luxury Orientation | PREMIUM | 1.34 |
| Indulgence | JOY | 1.27 |
| Individualism | JOY | 1.24 |
| Design Affinity | PREMIUM | 1.16 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
See Shirt audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Shirt have in United Kingdom?
Shirt has an estimated audience of 11,016,207 people in United Kingdom, concentrated in South East and East of England.
What is the gender split and age of Shirt fans?
57.6% of Shirt fans are female, 42.4% are male, with an average age of 44.6 years.
Which brands do Shirt fans like most?
Shirt fans show strongest brand affinity for Mango (4.45×), Weddings (1.82×), and Hobby (1.77×) over the country average.
Where do Shirt fans live in United Kingdom?
Shirt fans in United Kingdom are most concentrated in South East (reach 1,555,432), East of England (reach 1,189,339), and Yorkshire and the Humber (reach 1,121,046). These three regions account for the largest share of the active audience.
What other brands do Shirt fans also like?
Beyond Shirt itself, the audience over-indexes on Weddings (1.82×), Hobby (1.77×), Expensive Taste (2.63×), and Purchase discount (3.85×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.