A data profile of the people who buy, follow and care about Shirt in India — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 8,742,988 people in India.
Shirt has an estimated audience of 8,742,988 people in India. 27.7% are female, 72.3% are male, average age 32.2. Top brand affinities: Men's clothing, Trousers, Shoes, True Detective, Dress shirt.
Top brand affinities include Men's clothing, Trousers, Shoes, with strongest over-indexing on Men's clothing (2.59× the country average).
Demographically, the Shirt audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Extroversion.
The typical Shirt fan in India is more male, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Shirt profile in India.
27.7% are female, 72.3% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 32.2 |
| Estimated audience size | 8,742,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Shirt audience comes from India.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Kirby | Movies & TV | 4.27× | ||
| 02 | Dress shirt | Fashion & Accessoires | 3.14× | ||
| 03 | Men's clothing | Fashion & Accessoires | 2.59× | ||
| 04 | Trousers | Fashion & Accessoires | 2.58× | ||
| 05 | Genetics | Kids & Family | 2.23× | ||
| 06 | Leather | Fashion & Accessoires | 2.21× | ||
| 07 | True Detective | Movies & TV | 2.18× | ||
| 08 | Drop shipping | Shopping | 2.05× | ||
| 09 | Puma | Fashion & Accessoires | 1.90× | ||
| 10 | BTS | Music & Radio | 1.88× | ||
| 11 | Crocs | Fashion & Accessoires | 1.86× | ||
| 12 | Skirt | Fashion & Accessoires | 1.78× | ||
| 13 | Outerwear | Fashion & Accessoires | 1.76× | ||
| 14 | Cabinetry | Home & Garden | 1.74× | ||
| 15 | Young's | Food & Beverages | 1.73× | ||
| 16 | Bracelet | Fashion & Accessoires | 1.72× | ||
| 17 | Wedding dress | Fashion & Accessoires | 1.71× | ||
| 18 | Necklace | Fashion & Accessoires | 1.69× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.64× | ||
| 20 | Shoes | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.38× | |
| Extroversion | THRILL | 1.31× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.65× | |
| Spirituality | BALANCE | 0.76× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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