A data profile of the people who buy, follow and care about Shirt in Netherlands — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 1,893,036 people in Netherlands.
The average Shirt fan in Netherlands is 43.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), WhatsApp, Bershka, with strongest over-indexing on Jumbo (supermarket) (1.74× the country average).
Demographically, the Shirt audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Shirt fan in Netherlands is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Shirt profile in Netherlands.
58.2% are female, 41.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 43.6 |
| Estimated audience size | 1,893,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Shirt audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
Where the Shirt audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~400K | 1.24× | |
| 02 | Gelderland | ~300K | 1.13× | |
| 03 | North Holland | ~400K | 1.10× | |
| 04 | Overijssel | ~100K | 1.10× | |
| 05 | Zuid-Holland | ~500K | 1.08× | |
| 06 | Flevoland | ~60K | 1.08× | |
| 07 | Friesland | ~70K | 0.99× | |
| 08 | Drenthe | ~50K | 0.93× | |
| 09 | Utrecht | ~100K | 0.88× | |
| 10 | Groningen | ~60K | 0.86× | |
| 11 | Limburg | ~100K | 0.85× | |
| 12 | Zeeland | ~30K | 0.82× |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bershka | Shopping | 4.07× | ||
| 02 | Dress shirt | Fashion & Accessoires | 3.62× | ||
| 03 | Sustainable clothing | Fashion & Accessoires | 3.49× | ||
| 04 | Hoodie | Fashion & Accessoires | 3.33× | ||
| 05 | Deal of the day | Shopping | 3.15× | ||
| 06 | Black Friday (shopping) | Shopping | 2.07× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.80× | ||
| 08 | Internet & Social Media | 1.77× | |||
| 09 | Hair products | Beauty & Wellness | 1.75× | ||
| 10 | Drop shipping | Shopping | 1.75× | ||
| 11 | Jumbo (supermarket) | Shopping | 1.74× | ||
| 12 | Walking | Sports | 1.74× | ||
| 13 | Canada | Travel & Leisure | 1.69× | ||
| 14 | Happiness | Health | 1.65× | ||
| 15 | Etos | Health | 1.63× | ||
| 16 | Hornbach | Shopping | 1.58× | ||
| 17 | Rabobank | Business & Career | 1.56× | ||
| 18 | Belgium | Travel & Leisure | 1.56× | ||
| 19 | Toys | Games | 1.56× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.59× | |
| Indulgence | JOY | 1.47× | |
| Risk Appetite | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.81× | |
| Spirituality | BALANCE | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Shirt has an estimated audience of 1,893,036 people in Netherlands, concentrated in Zuid-Holland and North Holland.
58.2% of Shirt fans are female, 41.8% are male, with an average age of 43.6 years.
Shirt fans show strongest brand affinity for Jumbo (supermarket) (1.74×), WhatsApp (1.77×), and Bershka (4.07×) over the country average.
Shirt fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Shirt itself, the audience over-indexes on WhatsApp (1.77×), Bershka (4.07×), Rabobank (1.56×), and Hornbach (1.58×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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