Shirt Audience in Italy

Shirt has an estimated audience of 8,639,778 people in Italy. 63.2% are female, 36.8% are male, average age 42.6. Top brand affinities: Deal of the day, Instant messaging, TikTok, Hoodie, Tattoos.

Top brand affinities include Deal of the day, Instant messaging, TikTok, with strongest over-indexing on Deal of the day (3.65× the country average). Demographically, the Shirt audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Creativity.

Category: Fashion & Accessoires · Type: Topic

Demographics of Shirt fans

Demographic split for Shirt audience in Italy
MetricValue
Female63.2%
Male36.8%
Average age42.6
Estimated audience size8,639,778

Audience persona

The typical Shirt fan in Italy is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Deal of the day.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shirt audience
BrandAffinityCategory
Deal of the day3.65×Shopping
Instant messaging2.76×Internet & Social Media
TikTok1.88×Internet & Social Media
Hoodie3.1×Fashion & Accessoires
Tattoos1.81×Fashion & Accessoires
Expert (company)2.81×Shopping
Slovenia2.17×Travel & Leisure
Natural skin care2.51×Beauty & Wellness
Google Maps1.75×Internet & Social Media
Meat1.75×Food & Beverages
Primark1.87×Shopping
Expensive Taste2.66×Business & Career
Haute couture1.64×Fashion & Accessoires
Luxury yacht2.2×Travel & Leisure
Sneaker collecting2.75×Fashion & Accessoires
Sunglasses1.59×Fashion & Accessoires
Fendi2.62×Fashion & Accessoires
Weddings1.56×Kids & Family
Wedding dress2.2×Fashion & Accessoires
Children's clothing1.72×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shirt audience
TraitClusterScore
IndulgenceJOY1.35
CreativityOPEN1.33
ExtroversionTHRILL1.33
Quality AwarenessPREMIUM1.32
Luxury OrientationPREMIUM1.31
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Shirt
CountryShare
United States23.8%
Japan4.8%
United Kingdom4.5%

See Shirt audiences in other countries

More Fashion & Accessoires audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.