A data profile of the people who buy, follow and care about Shirt in Italy — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 8,639,778 people in Italy.
Shirt has an estimated audience of 8,639,778 people in Italy. 63.2% are female, 36.8% are male, average age 42.6. Top brand affinities: Deal of the day, TikTok, Haute couture, Hoodie, Wikipedia.
Top brand affinities include Deal of the day, TikTok, Haute couture, with strongest over-indexing on Deal of the day (2.94× the country average).
Demographically, the Shirt audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Shirt fan in Italy is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Shirt profile in Italy.
63.2% are female, 36.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 42.6 |
| Estimated audience size | 8,639,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Shirt audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formal wear | Fashion & Accessoires | 3.56× | ||
| 02 | Pandora | Fashion & Accessoires | 3.37× | ||
| 03 | Social shopping | Shopping | 2.98× | ||
| 04 | Deal of the day | Shopping | 2.94× | ||
| 05 | Hoodie | Fashion & Accessoires | 2.78× | ||
| 06 | Sneaker collecting | Fashion & Accessoires | 2.68× | ||
| 07 | Dress shirt | Fashion & Accessoires | 2.66× | ||
| 08 | Wedding dress | Fashion & Accessoires | 2.26× | ||
| 09 | Expensive Taste | Business & Career | 2.12× | ||
| 10 | Zara | Shopping | 2.08× | ||
| 11 | Wikipedia | Internet & Social Media | 2.04× | ||
| 12 | Luxury yacht | Travel & Leisure | 1.87× | ||
| 13 | Leather | Fashion & Accessoires | 1.86× | ||
| 14 | Haute couture | Fashion & Accessoires | 1.78× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.76× | ||
| 16 | Knitting | Home & Garden | 1.75× | ||
| 17 | TikTok | Internet & Social Media | 1.72× | ||
| 18 | Volunteering | Politics & Society | 1.71× | ||
| 19 | Champagne | Food & Beverages | 1.71× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.34× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Design Affinity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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