A data profile of the people who buy, follow and care about Dress shirt in Italy — modelled from more than twelve digital signal sources. Dress shirt has an estimated audience of 4,158,815 people in Italy.
The average Dress shirt fan in Italy is 44.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include T-shirt, Mediterranean Sea, Shirt, with strongest over-indexing on T-shirt (2.58× the country average).
Demographically, the Dress shirt audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dress shirt fan in Italy is more female, around 44.5 years old, with strong Spirituality tendencies and a notable affinity for T-shirt.
The key figures that characterise the Dress shirt profile in Italy.
67.8% are female, 32.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 44.5 |
| Estimated audience size | 4,158,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Dress shirt audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
Where the Dress shirt audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~800K | 1.10× | |
| 02 | Umbria | ~70K | 1.04× | |
| 03 | Friuli-Venezia Giulia | ~80K | 1.02× | |
| 04 | Basilicata | ~40K | 1.02× | |
| 05 | Aosta Valley | ~10K | 1.02× | |
| 06 | Abruzzo | ~90K | 1.01× | |
| 07 | Trentino-Alto Adige/Südtirol | ~80K | 1.01× | |
| 08 | Veneto | ~300K | 1.00× | |
| 09 | Tuscany | ~300K | 1.00× | |
| 10 | Molise | ~20K | 1.00× | |
| 11 | Emilia-Romagna | ~300K | 0.99× | |
| 12 | Sardinia | ~100K | 0.99× | |
| 13 | Marche | ~100K | 0.99× | |
| 14 | Lazio | ~500K | 0.98× | |
| 15 | Calabria | ~100K | 0.98× | |
| 16 | Liguria | ~100K | 0.98× | |
| 17 | Campania | ~400K | 0.95× | |
| 18 | Piedmont | ~300K | 0.95× | |
| 19 | Sicilia | ~300K | 0.94× | |
| 20 | Puglia | ~300K | 0.94× |
The strongest cross-interests of the Dress shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unisex | Fashion & Accessoires | 3.46× | ||
| 02 | Shirt | Fashion & Accessoires | 2.66× | ||
| 03 | T-shirt | Fashion & Accessoires | 2.58× | ||
| 04 | Blouse | Fashion & Accessoires | 2.47× | ||
| 05 | God | Politics & Society | 1.78× | ||
| 06 | Catholic Church | Politics & Society | 1.67× | ||
| 07 | Wellness (alternative medicine) | Health | 1.65× | ||
| 08 | Veganism | Food & Beverages | 1.64× | ||
| 09 | Technology & Electronics | 1.59× | |||
| 10 | Mediterranean Sea | Travel & Leisure | 1.57× | ||
| 11 | Il Messaggero | News | 1.55× | ||
| 12 | Sicily | Travel & Leisure | 1.54× | ||
| 13 | World Wide Web | Internet & Social Media | 1.54× | ||
| 14 | Dresses | Fashion & Accessoires | 1.53× | ||
| 15 | Internet & Social Media | 1.52× | |||
| 16 | School | Kids & Family | 1.52× | ||
| 17 | Il Fatto Quotidiano | News | 1.51× | ||
| 18 | Communication | Technology & Electronics | 1.51× | ||
| 19 | Religion | Business & Career | 1.51× | ||
| 20 | Software | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.60× | |
| Creativity | OPEN | 1.40× | |
| Mindfulness | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Healthy Lifestyle | BALANCE | 1.05× | |
| DIY Mentality | THRILL | 1.07× |
Dress shirt has an estimated audience of 4,158,815 people in Italy, concentrated in Lombardy and Lazio.
67.8% of Dress shirt fans are female, 32.2% are male, with an average age of 44.5 years.
Dress shirt fans show strongest brand affinity for T-shirt (2.58×), Mediterranean Sea (1.57×), and Shirt (2.66×) over the country average.
Dress shirt fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Dress shirt itself, the audience over-indexes on Mediterranean Sea (1.57×), Shirt (2.66×), Software (1.5×), and Catholic Church (1.67×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dress shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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