A data profile of the people who buy, follow and care about T-shirt in Italy — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 11,593,715 people in Italy.
T-shirt has an estimated audience of 11,593,715 people in Italy. 62.8% are female, 37.2% are male, average age 43.0. Top brand affinities: WhatsApp, Wikipedia, Deal of the day, Volunteering, Dress shirt.
Top brand affinities include WhatsApp, Wikipedia, Deal of the day, with strongest over-indexing on WhatsApp (1.55× the country average).
Demographically, the T-shirt audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical T-shirt fan in Italy is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the T-shirt profile in Italy.
62.8% are female, 37.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 43.0 |
| Estimated audience size | 11,593,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide T-shirt audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dress shirt | Fashion & Accessoires | 2.58× | ||
| 02 | Pandora | Fashion & Accessoires | 2.31× | ||
| 03 | Deal of the day | Shopping | 2.19× | ||
| 04 | Wikipedia | Internet & Social Media | 2.11× | ||
| 05 | Stradivarius | Shopping | 2.09× | ||
| 06 | Sneaker collecting | Fashion & Accessoires | 2.08× | ||
| 07 | Satire | Literature | 1.91× | ||
| 08 | Hoodie | Fashion & Accessoires | 1.83× | ||
| 09 | Expensive Taste | Business & Career | 1.82× | ||
| 10 | Champagne | Food & Beverages | 1.79× | ||
| 11 | Costume jewelry | Fashion & Accessoires | 1.77× | ||
| 12 | Mediaset | Technology & Electronics | 1.69× | ||
| 13 | Volunteering | Politics & Society | 1.67× | ||
| 14 | Luxury yacht | Travel & Leisure | 1.66× | ||
| 15 | Wedding dress | Fashion & Accessoires | 1.66× | ||
| 16 | Adriatic Sea | Travel & Leisure | 1.59× | ||
| 17 | Internet & Social Media | 1.55× | |||
| 18 | Necklace | Fashion & Accessoires | 1.55× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.54× | ||
| 20 | Zara | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.23× | |
| Indulgence | JOY | 1.20× | |
| Community Orientation | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.78× | |
| DIY Mentality | THRILL | 0.83× | |
| Patriotism | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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