T-shirt Audience in Spain
T-shirt has an estimated audience of 6,551,139 people in Spain. 66.8% are female, 33.2% are male, average age 45.3. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Stradivarius, Aldi.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the T-shirt audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Category: Fashion & Accessoires · Type: Topic
Demographics of T-shirt fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 45.3 |
| Estimated audience size | 6,551,139 |
Audience persona
The typical T-shirt fan in Spain is more female, around 45.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.37× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Stradivarius | 3.26× | Shopping |
| Aldi | 2.96× | Shopping |
| TripAdvisor | 3.59× | Travel & Leisure |
| Julio Iglesias | 2.86× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.87× | Internet & Social Media | |
| Oncology | 5.64× | Health |
| Mango | 2.87× | Shopping |
| Movistar | 1.98× | Technology & Electronics |
| Urban Outfitters | 3.87× | Shopping |
| Deal of the day | 2.46× | Shopping |
| Calvin Klein | 3.1× | Fashion & Accessoires |
| Children's clothing | 2.3× | Fashion & Accessoires |
| Formentera | 4.71× | Travel & Leisure |
| CAC 40 | 2.19× | Business & Career |
| Girona | 2.65× | Sports |
| Catering | 4.14× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.15 |
| Creativity | OPEN | 1.12 |
| Community Orientation | OPEN | 1.11 |
| Indulgence | JOY | 1.05 |
| Family Orientation | CONSERVATISM | 1.05 |
| Design Affinity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
See T-shirt audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.