A data profile of the people who buy, follow and care about T-shirt in Brazil — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 9,147,104 people in Brazil.
T-shirt has an estimated audience of 9,147,104 people in Brazil. 65.9% are female, 34.1% are male, average age 39.7. Top brand affinities: Instagram, Shopping malls, Rock music, Country music, Medicine.
Top brand affinities include Instagram, Shopping malls, Rock music, with strongest over-indexing on Instagram (1.76× the country average).
Demographically, the T-shirt audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Creativity, Sustainability.
The typical T-shirt fan in Brazil is more female, around 39.7 years old, with strong Creativity tendencies and a notable affinity for Instagram.
The key figures that characterise the T-shirt profile in Brazil.
65.9% are female, 34.1% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 39.7 |
| Estimated audience size | 9,147,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide T-shirt audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unisex | Fashion & Accessoires | 2.57× | ||
| 02 | Dafiti | Fashion & Accessoires | 1.88× | ||
| 03 | Lojas Renner | Fashion & Accessoires | 1.80× | ||
| 04 | Court shoe | Fashion & Accessoires | 1.79× | ||
| 05 | Rock music | Music & Radio | 1.78× | ||
| 06 | Internet & Social Media | 1.76× | |||
| 07 | Shopping malls | Shopping | 1.72× | ||
| 08 | Centauro | Cars & Mobility | 1.71× | ||
| 09 | Hip hop music | Music & Radio | 1.70× | ||
| 10 | Pop music | Music & Radio | 1.67× | ||
| 11 | C&A | Shopping | 1.64× | ||
| 12 | Country music | Music & Radio | 1.60× | ||
| 13 | Medicine | Business & Career | 1.59× | ||
| 14 | Coritiba Foot Ball Club | Sports | 1.59× | ||
| 15 | Fragrances | Beauty & Wellness | 1.57× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.56× | ||
| 17 | MSN | News | 1.55× | ||
| 18 | Handbags | Fashion & Accessoires | 1.54× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.54× | ||
| 20 | Stitch! | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.37× | |
| Sustainability | BALANCE | 1.27× | |
| Healthy Lifestyle | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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