A data profile of the people who buy, follow and care about T-shirt in United Kingdom — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 12,539,209 people in United Kingdom.
The average T-shirt fan in United Kingdom is 45.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Hobby, Kitchen, Distilled beverage, with strongest over-indexing on Hobby (1.88× the country average).
Demographically, the T-shirt audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical T-shirt fan in United Kingdom is more female, around 45.0 years old, with strong Sustainability tendencies and a notable affinity for Hobby.
The key figures that characterise the T-shirt profile in United Kingdom.
60.5% are female, 39.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 45.0 |
| Estimated audience size | 12,539,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide T-shirt audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
Where the T-shirt audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~800K | 1.51× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.33× | |
| 03 | East of England | ~1M | 1.09× | |
| 04 | North East | ~500K | 1.04× | |
| 05 | South East | ~1.5M | 0.95× | |
| 06 | East Midlands | ~700K | 0.83× | |
| 07 | South West | ~800K | 0.80× | |
| 08 | North West | ~700K | 0.49× |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.19× | ||
| 02 | Sketch comedy | Movies & TV | 2.13× | ||
| 03 | Mother's Day | Kids & Family | 2.12× | ||
| 04 | Satire | Literature | 2.06× | ||
| 05 | Wikipedia | Internet & Social Media | 2.04× | ||
| 06 | Fish and chips | Food & Beverages | 1.99× | ||
| 07 | Hot tub | Home & Garden | 1.95× | ||
| 08 | Esso | Cars & Mobility | 1.89× | ||
| 09 | Hobby | Home & Garden | 1.88× | ||
| 10 | Refrigerator | Home & Garden | 1.85× | ||
| 11 | Volunteering | Politics & Society | 1.84× | ||
| 12 | Distilled beverage | Food & Beverages | 1.75× | ||
| 13 | William Hill (bookmaker) | Games | 1.71× | ||
| 14 | Real property | Home & Garden | 1.71× | ||
| 15 | Betfair | Games | 1.70× | ||
| 16 | Mobile home | Cars & Mobility | 1.70× | ||
| 17 | Internet & Social Media | 1.61× | |||
| 18 | Movie theater | Movies & TV | 1.58× | ||
| 19 | Aldi | Shopping | 1.52× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.23× | |
| Patriotism | CONSERVATISM | 1.22× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Community Orientation | OPEN | 0.87× |
T-shirt has an estimated audience of 12,539,209 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
60.5% of T-shirt fans are female, 39.5% are male, with an average age of 45.0 years.
T-shirt fans show strongest brand affinity for Hobby (1.88×), Kitchen (1.51×), and Distilled beverage (1.75×) over the country average.
T-shirt fans in United Kingdom are most concentrated in South East (reach ~1.5M), Yorkshire and the Humber (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond T-shirt itself, the audience over-indexes on Kitchen (1.51×), Distilled beverage (1.75×), Wikipedia (2.04×), and Aldi (1.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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