T-shirt Audience in United Kingdom
T-shirt has an estimated audience of 12,539,209 people in United Kingdom. 60.5% are female, 39.5% are male, average age 45.0. Top regions: South East, Yorkshire and the Humber, East of England. Top brand affinities: Weddings, Hobby, Mango, Distilled beverage, WhatsApp.
The average T-shirt fan in United Kingdom is 45.0 years old, more female, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, East of England. Top brand affinities include Weddings, Hobby, Mango, with strongest over-indexing on Weddings (1.84× the country average). Demographically, the T-shirt audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of T-shirt fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 45.0 |
| Estimated audience size | 12,539,209 |
Audience persona
The typical T-shirt fan in United Kingdom is more female, around 45.0 years old, with strong Sustainability tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,598,782 | 0.95× |
| Yorkshire and the Humber | 1,342,088 | 1.33× |
| East of England | 1,251,230 | 1.09× |
| West Midlands | 815,132 | 1.52× |
| South West | 810,182 | 0.79× |
| East Midlands | 726,972 | 0.82× |
| North West | 615,955 | 0.46× |
| North East | 507,517 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.84× | Kids & Family |
| Hobby | 1.76× | Home & Garden |
| Mango | 3.97× | Shopping |
| Distilled beverage | 1.73× | Food & Beverages |
| 1.64× | Internet & Social Media | |
| Expensive Taste | 2.22× | Business & Career |
| Purchase discount | 3.18× | Shopping |
| Home business | 3.29× | Business & Career |
| TripAdvisor | 1.68× | Travel & Leisure |
| Betfair | 1.88× | Games |
| Refrigerator | 1.7× | Home & Garden |
| Real property | 2.04× | Home & Garden |
| Bored Panda | 2.73× | Internet & Social Media |
| Luxury yacht | 2.18× | Travel & Leisure |
| Tax refund | 2.72× | Business & Career |
| Drinking establishment | 2.54× | Food & Beverages |
| Smyths Toys Superstores | 3.4× | Shopping |
| Skirt | 1.51× | Fashion & Accessoires |
| Satire | 1.7× | Literature |
| Movie theater | 1.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.19 |
| Luxury Orientation | PREMIUM | 1.17 |
| Indulgence | JOY | 1.11 |
| Extroversion | THRILL | 1.06 |
| Convenience Orientation | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
See T-shirt audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does T-shirt have in United Kingdom?
T-shirt has an estimated audience of 12,539,209 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of T-shirt fans?
60.5% of T-shirt fans are female, 39.5% are male, with an average age of 45.0 years.
Which brands do T-shirt fans like most?
T-shirt fans show strongest brand affinity for Weddings (1.84×), Hobby (1.76×), and Mango (3.97×) over the country average.
Where do T-shirt fans live in United Kingdom?
T-shirt fans in United Kingdom are most concentrated in South East (reach 1,598,782), Yorkshire and the Humber (reach 1,342,088), and East of England (reach 1,251,230). These three regions account for the largest share of the active audience.
What other brands do T-shirt fans also like?
Beyond T-shirt itself, the audience over-indexes on Hobby (1.76×), Mango (3.97×), Distilled beverage (1.73×), and WhatsApp (1.64×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.